A data profile of the people who buy, follow and care about Taste in Australia — modelled from more than twelve digital signal sources. Taste has an estimated audience of 2,922,934 people in Australia.
Taste has an estimated audience of 2,922,934 people in Australia. 63.7% are female, 36.3% are male, average age 43.9. Top brand affinities: Aldi, Australia Post, Non-alcoholic beverage, Discount stores, Pizza.
Top brand affinities include Aldi, Australia Post, Non-alcoholic beverage, with strongest over-indexing on Aldi (1.61× the country average).
Demographically, the Taste audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Taste fan in Australia is more female, around 43.9 years old, with strong Indulgence tendencies and a notable affinity for Aldi.
The key figures that characterise the Taste profile in Australia.
63.7% are female, 36.3% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 43.9 |
| Estimated audience size | 2,922,934 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Taste audience comes from Australia.
| Country | Share |
|---|---|
| United States | 28.4% |
| Italy | 6.8% |
| United Kingdom | 6.0% |
The strongest cross-interests of the Taste audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Distilled water | Home & Garden | 10.45× | ||
| 02 | Bottled water | Food & Beverages | 3.16× | ||
| 03 | Gluten | Health | 2.38× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 2.34× | ||
| 05 | Hypermarket | Shopping | 2.20× | ||
| 06 | Microwave oven | Home & Garden | 2.18× | ||
| 07 | Honey | Food & Beverages | 1.82× | ||
| 08 | Kitchenware | Home & Garden | 1.71× | ||
| 09 | Blanket | Home & Garden | 1.70× | ||
| 10 | Fast casual restaurants | Food & Beverages | 1.70× | ||
| 11 | Pizza | Food & Beverages | 1.68× | ||
| 12 | Innovation | Business & Career | 1.68× | ||
| 13 | Cappuccino | Food & Beverages | 1.62× | ||
| 14 | Aldi | Shopping | 1.61× | ||
| 15 | Soft drinks | Food & Beverages | 1.59× | ||
| 16 | Australia Post | Business & Career | 1.54× | ||
| 17 | Rice | Food & Beverages | 1.54× | ||
| 18 | Wikipedia | Internet & Social Media | 1.53× | ||
| 19 | Bupa | Health | 1.53× | ||
| 20 | Discount stores | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.82× | |
| Convenience Orientation | PREMIUM | 1.55× | |
| Quality Awareness | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.87× | |
| Luxury Orientation | PREMIUM | 0.92× | |
| Travelling | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Taste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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