Starbucks Audience in Canada
Starbucks has an estimated audience of 6,555,052 people in Canada. 60.3% are female, 39.7% are male, average age 36.5. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Burger King, Chipotle Mexican Grill, Walmart, Save-On-Foods, Aritzia.
The average Starbucks fan in Canada is 36.5 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Burger King, Chipotle Mexican Grill, Walmart, with strongest over-indexing on Burger King (3.37× the country average). Demographically, the Starbucks audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Individualism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Coffee
Demographics of Starbucks fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 36.5 |
| Estimated audience size | 6,555,052 |
Audience persona
The typical Starbucks fan in Canada is more female, around 36.5 years old, with strong Individualism tendencies and a notable affinity for Burger King.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,113,113 | 1.5× |
| British Columbia | 1,773,495 | 1.81× |
| Quebec | 1,674,200 | 1.07× |
| Alberta | 1,067,711 | 1.32× |
| Manitoba | 204,066 | 0.83× |
| Saskatchewan | 183,871 | 0.89× |
| Nova Scotia | 158,402 | 0.81× |
| New Brunswick | 121,577 | 0.8× |
| Newfoundland and Labrador | 52,778 | 0.53× |
| Prince Edward Island | 15,276 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Burger King | 3.37× | Food & Beverages |
| Chipotle Mexican Grill | 4.1× | Food & Beverages |
| Walmart | 1.7× | Shopping |
| Save-On-Foods | 1.66× | Food & Beverages |
| Aritzia | 1.72× | Fashion & Accessoires |
| Old Navy | 1.5× | Fashion & Accessoires |
| Chick-fil-A | 1.92× | Food & Beverages |
| The Economist | 3.4× | Business & Career |
| French fries | 2.34× | Food & Beverages |
| Starter home | 1.72× | Home & Garden |
| Dairy Queen | 1.67× | Food & Beverages |
| Hamburger | 1.9× | Food & Beverages |
| Metropolis at Metrotown | 1.88× | Travel & Leisure |
| McDonald's | 2.18× | Food & Beverages |
| Cactus Club Cafe | 1.58× | Food & Beverages |
| Real Canadian Superstore | 1.56× | Shopping |
| Taco Bell | 1.56× | Food & Beverages |
| Diaper bag | 1.68× | Kids & Family |
| Ronald McDonald | 4.38× | Food & Beverages |
| Jollibee | 1.61× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.58 |
| Early Adopter Mentality | POWER | 1.29 |
| Travelling | THRILL | 1.25 |
| Need for Security | CONSERVATISM | 1.2 |
| Spirituality | BALANCE | 1.16 |
| Patriotism | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.2% |
| Japan | 8.9% |
| China | 6.1% |
See Starbucks audiences in other countries
More Coffee audiences in Canada
- Nespresso (1,957,906)
- Coffee Time (270,782)
- Lavazza (268,856)
- Nescafé (246,604)
- Maxwell House (111,462)
Frequently asked questions
How many fans does Starbucks have in Canada?
Starbucks has an estimated audience of 6,555,052 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Starbucks fans?
60.3% of Starbucks fans are female, 39.7% are male, with an average age of 36.5 years.
Which brands do Starbucks fans like most?
Starbucks fans show strongest brand affinity for Burger King (3.37×), Chipotle Mexican Grill (4.1×), and Walmart (1.7×) over the country average.
Where do Starbucks fans live in Canada?
Starbucks fans in Canada are most concentrated in Ontario (reach 4,113,113), British Columbia (reach 1,773,495), and Quebec (reach 1,674,200). These three regions account for the largest share of the active audience.
What other brands do Starbucks fans also like?
Beyond Starbucks itself, the audience over-indexes on Chipotle Mexican Grill (4.1×), Walmart (1.7×), Save-On-Foods (1.66×), and Aritzia (1.72×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Starbucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.