A data profile of the people who buy, follow and care about Starbucks in Canada — modelled from more than twelve digital signal sources. Starbucks has an estimated audience of 6,555,052 people in Canada.
The average Starbucks fan in Canada is 36.5 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Burger King, Wendy's, Chipotle Mexican Grill, with strongest over-indexing on Burger King (3.37× the country average).
Demographically, the Starbucks audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Starbucks fan in Canada is more female, around 36.5 years old, with strong Individualism tendencies and a notable affinity for Burger King.
The key figures that characterise the Starbucks profile in Canada.
60.3% are female, 39.7% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 36.5 |
| Estimated audience size | 6,555,052 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Starbucks audience comes from Canada.
| Country | Share |
|---|---|
| United States | 27.9% |
| Japan | 8.9% |
| China | 6.1% |
Where the Starbucks audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~2M | 1.81× | |
| 02 | Ontario | ~4M | 1.50× | |
| 03 | Alberta | ~1M | 1.32× | |
| 04 | Quebec | ~1.5M | 1.07× | |
| 05 | Saskatchewan | ~200K | 0.89× | |
| 06 | Manitoba | ~200K | 0.83× | |
| 07 | Nova Scotia | ~200K | 0.81× | |
| 08 | New Brunswick | ~100K | 0.80× | |
| 09 | Newfoundland and Labrador | ~50K | 0.53× | |
| 10 | Prince Edward Island | ~20K | 0.47× |
The strongest cross-interests of the Starbucks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chipotle Mexican Grill | Food & Beverages | 4.10× | ||
| 02 | The Economist | Business & Career | 3.40× | ||
| 03 | Burger King | Food & Beverages | 3.37× | ||
| 04 | Wendy's | Food & Beverages | 3.04× | ||
| 05 | French fries | Food & Beverages | 2.34× | ||
| 06 | McDonald's | Food & Beverages | 2.18× | ||
| 07 | Chick-fil-A | Food & Beverages | 1.92× | ||
| 08 | Hamburger | Food & Beverages | 1.90× | ||
| 09 | Metropolis at Metrotown | Travel & Leisure | 1.88× | ||
| 10 | Aritzia | Fashion & Accessoires | 1.72× | ||
| 11 | Starter home | Home & Garden | 1.72× | ||
| 12 | Walmart | Shopping | 1.70× | ||
| 13 | Dairy Queen | Food & Beverages | 1.67× | ||
| 14 | Save-On-Foods | Food & Beverages | 1.66× | ||
| 15 | Cactus Club Cafe | Food & Beverages | 1.58× | ||
| 16 | Real Canadian Superstore | Shopping | 1.56× | ||
| 17 | Taco Bell | Food & Beverages | 1.56× | ||
| 18 | Harvey's | Food & Beverages | 1.54× | ||
| 19 | Domino's Pizza | Food & Beverages | 1.52× | ||
| 20 | Old Navy | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.58× | |
| Early Adopter Mentality | POWER | 1.29× | |
| Travelling | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.90× | |
| Social Media Usage | JOY | 0.92× | |
| Urban Lifestyle | OPEN | 0.99× |
Starbucks's target market in Canada covers an estimated 6,555,052 people, concentrated in Ontario and British Columbia.
60.3% of the Starbucks audience are female, 39.7% are male, with an average age of 36.5 years.
Starbucks fans show strongest brand affinity for Burger King (3.37×), Wendy's (3.04×), and Chipotle Mexican Grill (4.1×) over the country average.
Starbucks fans in Canada are most concentrated in Ontario (reach ~4M), British Columbia (reach ~2M), and Quebec (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Starbucks itself, the audience over-indexes on Wendy's (3.04×), Chipotle Mexican Grill (4.1×), McDonald's (2.18×), and Walmart (1.7×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Starbucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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