A data profile of the people who buy, follow and care about Cheesecake in Italy — modelled from more than twelve digital signal sources. Cheesecake has an estimated audience of 3,507,031 people in Italy.
The average Cheesecake fan in Italy is 41.8 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Chocolate cake, Cupcake, Birthday cake, with strongest over-indexing on Chocolate cake (5.39× the country average).
Demographically, the Cheesecake audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Cheesecake fan in Italy is more female, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for Chocolate cake.
The key figures that characterise the Cheesecake profile in Italy.
71.8% are female, 28.2% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 41.8 |
| Estimated audience size | 3,507,031 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Cheesecake audience comes from Italy.
| Country | Share |
|---|---|
| Japan | 15.3% |
| United States | 13.4% |
| Brazil | 5.9% |
Where the Cheesecake audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puglia | ~300K | 1.34× | |
| 02 | Sicilia | ~400K | 1.24× | |
| 03 | Calabria | ~100K | 1.21× | |
| 04 | Campania | ~500K | 1.15× | |
| 05 | Tuscany | ~300K | 1.10× | |
| 06 | Lombardy | ~700K | 1.09× | |
| 07 | Abruzzo | ~80K | 1.07× | |
| 08 | Veneto | ~300K | 1.02× | |
| 09 | Lazio | ~400K | 1.01× | |
| 10 | Piedmont | ~300K | 1.00× | |
| 11 | Sardinia | ~100K | 1.00× | |
| 12 | Emilia-Romagna | ~300K | 0.98× | |
| 13 | Marche | ~90K | 0.98× | |
| 14 | Basilicata | ~30K | 0.97× | |
| 15 | Umbria | ~50K | 0.95× | |
| 16 | Liguria | ~90K | 0.91× | |
| 17 | Friuli-Venezia Giulia | ~60K | 0.89× | |
| 18 | Molise | ~10K | 0.81× | |
| 19 | Trentino-Alto Adige/Südtirol | ~50K | 0.78× | |
| 20 | Aosta Valley | ~6K | 0.64× |
The strongest cross-interests of the Cheesecake audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chocolate cake | Food & Beverages | 5.39× | ||
| 02 | Birthday cake | Food & Beverages | 4.68× | ||
| 03 | Chocolate brownie | Food & Beverages | 4.02× | ||
| 04 | Cupcake | Food & Beverages | 3.63× | ||
| 05 | Muffin | Food & Beverages | 3.52× | ||
| 06 | Icing (food) | Food & Beverages | 3.52× | ||
| 07 | Torta | Food & Beverages | 2.89× | ||
| 08 | Cake decorating | Food & Beverages | 2.71× | ||
| 09 | Cookie | Food & Beverages | 2.42× | ||
| 10 | Cake | Food & Beverages | 1.95× | ||
| 11 | Bakery | Food & Beverages | 1.85× | ||
| 12 | Confectionery | Food & Beverages | 1.84× | ||
| 13 | Sweetness | Food & Beverages | 1.81× | ||
| 14 | Candy | Food & Beverages | 1.80× | ||
| 15 | Cooking show | Food & Beverages | 1.70× | ||
| 16 | Flour | Food & Beverages | 1.61× | ||
| 17 | Cheese | Food & Beverages | 1.59× | ||
| 18 | Cookbook | Food & Beverages | 1.57× | ||
| 19 | Desserts | Food & Beverages | 1.54× | ||
| 20 | Pastry | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.31× | |
| Indulgence | JOY | 1.21× | |
| Price Sensitivity | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Need for Security | CONSERVATISM | 0.72× | |
| Risk Appetite | THRILL | 0.78× |
Cheesecake has an estimated audience of 3,507,031 people in Italy, concentrated in Lombardy and Campania.
71.8% of Cheesecake fans are female, 28.2% are male, with an average age of 41.8 years.
Cheesecake fans show strongest brand affinity for Chocolate cake (5.39×), Cupcake (3.63×), and Birthday cake (4.68×) over the country average.
Cheesecake fans in Italy are most concentrated in Lombardy (reach ~700K), Campania (reach ~500K), and Lazio (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Cheesecake itself, the audience over-indexes on Cupcake (3.63×), Birthday cake (4.68×), Chocolate brownie (4.02×), and Cake (1.95×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Cheesecake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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