A data profile of the people who buy, follow and care about Cake decorating in Italy — modelled from more than twelve digital signal sources. Cake decorating has an estimated audience of 4,311,057 people in Italy.
Cake decorating has an estimated audience of 4,311,057 people in Italy. 74.1% are female, 25.9% are male, average age 40.5. Top brand affinities: Chocolate brownie, Cupcake, Confectionery, Flower bouquet, Do it yourself (DIY).
Top brand affinities include Chocolate brownie, Cupcake, Confectionery, with strongest over-indexing on Chocolate brownie (14.4× the country average).
Demographically, the Cake decorating audience skews more female with an average age of 40.5, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
The typical Cake decorating fan in Italy is more female, around 40.5 years old, with strong DIY Mentality tendencies and a notable affinity for Chocolate brownie.
The key figures that characterise the Cake decorating profile in Italy.
74.1% are female, 25.9% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 74.1% |
| Male | 25.9% |
| Average age | 40.5 |
| Estimated audience size | 4,311,057 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Cake decorating audience comes from Italy.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 9.5% |
| China | 7.7% |
The strongest cross-interests of the Cake decorating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chocolate brownie | Food & Beverages | 14.40× | ||
| 02 | Cupcake | Food & Beverages | 7.40× | ||
| 03 | Flower bouquet | Home & Garden | 5.32× | ||
| 04 | Tiramisu | Food & Beverages | 4.56× | ||
| 05 | Floral design | Home & Garden | 4.27× | ||
| 06 | Confectionery | Food & Beverages | 3.98× | ||
| 07 | Baking powder | Food & Beverages | 2.96× | ||
| 08 | Eye shadow | Beauty & Wellness | 2.90× | ||
| 09 | Bakery | Food & Beverages | 2.78× | ||
| 10 | Lip gloss | Beauty & Wellness | 2.59× | ||
| 11 | Nail salon | Beauty & Wellness | 2.37× | ||
| 12 | Local food | Food & Beverages | 2.34× | ||
| 13 | Ice cream | Food & Beverages | 2.17× | ||
| 14 | Gourmet Foods | Food & Beverages | 2.11× | ||
| 15 | Artificial nails | Beauty & Wellness | 2.10× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 2.09× | ||
| 17 | Pastry | Food & Beverages | 2.08× | ||
| 18 | Manicure | Beauty & Wellness | 2.07× | ||
| 19 | Milk | Food & Beverages | 2.03× | ||
| 20 | Harry Potter | Movies & TV | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.69× | |
| Design Affinity | PREMIUM | 1.55× | |
| Convenience Orientation | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.46× | |
| Need for Security | CONSERVATISM | 0.81× | |
| Risk Appetite | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Cake decorating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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