Wine tasting descriptors Audience in United States

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Wine tasting descriptors has an estimated audience of 1,389,432 people in United States. 51.5% are female, 48.5% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Karbala, Ken Burns, Mathcore, MeatEater, JDSU.

The average Wine tasting descriptors fan in United States is 42.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Karbala, Ken Burns, Mathcore, with strongest over-indexing on Karbala (22.23× the country average). Demographically, the Wine tasting descriptors audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Wine tasting descriptors fans

Demographic split for Wine tasting descriptors audience in United States
MetricValue
Female51.5%
Male48.5%
Average age42.5
Estimated audience size1,389,432

Audience persona

The typical Wine tasting descriptors fan in United States is balanced, around 42.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Karbala.

Top regions in United States

Top regions ranked by reach for Wine tasting descriptors in United States
RegionReachAffinity
California220,6501.44×
Texas157,0851.32×
Florida90,0100.96×
New York87,9841.13×
Illinois52,2541.13×
Georgia47,5541.11×
Pennsylvania46,7661×
North Carolina45,8751.1×
Ohio43,1921.01×
New Jersey35,2661×
Michigan35,0210.96×
Washington34,4221.24×
Virginia33,8491×
Arizona31,6891.12×
Tennessee27,3110.98×
Massachusetts27,0150.99×
Maryland25,3321.06×
Indiana25,2520.99×
Missouri21,9750.98×
Colorado21,1290.96×
Minnesota20,7841.04×
Wisconsin19,2050.92×
Alabama18,2890.94×
Louisiana18,1841.01×
South Carolina18,0240.86×
Oregon17,8981.12×
Kentucky17,7991.02×
Oklahoma15,7331.02×
Nevada14,0511.05×
Connecticut13,2520.95×
Utah13,1471.06×
Arkansas12,1731.06×
Kansas11,5771.06×
Mississippi11,3620.99×
Iowa10,8810.95×
Hawaii7,9271.33×
Nebraska7,8771.13×
Idaho7,3371.05×
New Mexico7,2421.04×
West Virginia5,4400.84×
Maine4,2510.85×
Washington, District of Columbia4,2321.01×
New Hampshire4,1420.76×
Rhode Island3,9750.9×
Delaware3,7440.98×
Montana3,1880.83×
Alaska2,6950.91×
South Dakota2,6350.82×
North Dakota2,2790.8×
Vermont1,8460.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wine tasting descriptors audience
BrandAffinityCategory
Karbala22.23×Travel & Leisure
Ken Burns13.83×Movies & TV
Mathcore10.38×Music & Radio
MeatEater8.77×Movies & TV
JDSU2.79×Business & Career
Cacique9.97×Food & Beverages
Staycation2.71×Home & Garden
Muk-bang12.99×Food & Beverages
Piyush Goyal30.03×Politics & Society
Unique Gifts1.77×Shopping
Jingoism1.51×Politics & Society
Birthday Gifts2.13×Kids & Family
Google Photos1.63×Technology & Electronics
Nebraska Cornhuskers football2.26×Sports
Historic site2.62×Arts & Culture
Governor of Michigan4.52×Politics & Society
Goop3.04×Internet & Social Media
Cacique6.34×Food & Beverages
REC TEC Grills10.53×Sports
Jesse Plemons1.88×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wine tasting descriptors audience
TraitClusterScore
Luxury OrientationPREMIUM2.4
IndulgenceJOY2.03
ExtroversionTHRILL1.92
Risk AppetiteTHRILL1.76
Design AffinityPREMIUM1.52
Quality AwarenessPREMIUM1.51

Worldwide distribution

Worldwide audience distribution share by country for Wine tasting descriptors
CountryShare
United States23.5%
Germany8.7%
Italy7.7%

See Wine tasting descriptors audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Wine tasting descriptors have in United States?

Wine tasting descriptors has an estimated audience of 1,389,432 people in United States, concentrated in California and Texas.

What is the gender split and age of Wine tasting descriptors fans?

51.5% of Wine tasting descriptors fans are female, 48.5% are male, with an average age of 42.5 years.

Which brands do Wine tasting descriptors fans like most?

Wine tasting descriptors fans show strongest brand affinity for Karbala (22.23×), Ken Burns (13.83×), and Mathcore (10.38×) over the country average.

Where do Wine tasting descriptors fans live in United States?

Wine tasting descriptors fans in United States are most concentrated in California (reach 220,650), Texas (reach 157,085), and Florida (reach 90,010). These three regions account for the largest share of the active audience.

What other brands do Wine tasting descriptors fans also like?

Beyond Wine tasting descriptors itself, the audience over-indexes on Ken Burns (13.83×), Mathcore (10.38×), MeatEater (8.77×), and JDSU (2.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wine tasting descriptors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.