Rascasse Audience Intelligence

Wine tasting descriptors Audience in United States

A data profile of the people who buy, follow and care about Wine tasting descriptors in United States — modelled from more than twelve digital signal sources. Wine tasting descriptors has an estimated audience of 1,389,432 people in United States.

#7557among Topic in United States#1100in Food & Beverages

The average Wine tasting descriptors fan in United States is 42.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Joel Embiid, Gina Carano, Waffle House, with strongest over-indexing on Joel Embiid (68.66× the country average).

Demographically, the Wine tasting descriptors audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wine tasting descriptors fan in United States is balanced, around 42.5 years old, with strong Indulgence tendencies and a notable affinity for Joel Embiid.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wine tasting descriptors profile in United States.

Audience size
1.4M
in United States
Gender
51.5%♀
48.5% male
Age
42.5
average years
Country rank
#18779
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wine tasting descriptors fans

51.5% are female, 48.5% are male, average age 42.5.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Wine tasting descriptors audience in United States
MetricValue
Female51.5%
Male48.5%
Average age42.5
Estimated audience size1,389,432
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Wine tasting descriptors audience in United States
Age bracketShare%
16-1911%
20-2919%
30-3920%
40-4924%
50+26%
Fig. 04

Worldwide distribution

23.5%

of the worldwide Wine tasting descriptors audience comes from United States.

Worldwide audience distribution share by country for Wine tasting descriptors
CountryShare
United States23.5%
Germany8.7%
Italy7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wine tasting descriptors audience in United States is strongest.

Fig. 05

Top regions by affinity

Wine tasting descriptors fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.38×
02Hawaii~8K1.32×
03Texas~100K1.24×
04Washington~30K1.19×
05Nebraska~8K1.14×
06Oregon~20K1.11×
07Arizona~30K1.10×
08New York~80K1.08×
09Illinois~50K1.07×
10Georgia~50K1.07×
11Arkansas~10K1.07×
12Idaho~7K1.07×
13Maryland~30K1.06×
14New Mexico~7K1.06×
15North Carolina~40K1.05×
16Utah~10K1.05×
17Kansas~10K1.05×
18Washington, District of Columbia~4K1.05×
19Nevada~10K1.04×
20Mississippi~10K1.03×
21Minnesota~20K1.02×
22Louisiana~20K1.02×
23Delaware~4K1.02×
24Alaska~3K1.02×
25Kentucky~20K1.01×
26Oklahoma~20K1.01×
27Ohio~40K0.98×
28Pennsylvania~50K0.97×
29New Jersey~30K0.97×
30Virginia~30K0.97×
31Tennessee~30K0.97×
32Massachusetts~30K0.97×
33Indiana~20K0.97×
34Missouri~20K0.97×
35Iowa~10K0.97×
36Rhode Island~4K0.96×
37Alabama~20K0.95×
38Connecticut~10K0.95×
39Florida~90K0.94×
40Michigan~30K0.94×
41Colorado~20K0.94×
42Wisconsin~20K0.92×
43West Virginia~6K0.91×
44Maine~5K0.91×
45South Dakota~3K0.91×
46North Dakota~3K0.91×
47Montana~3K0.90×
48Vermont~2K0.88×
49South Carolina~20K0.86×
50New Hampshire~5K0.84×
Fig. 06

Affinity by region

Affinity by region — Wine tasting descriptors, United States
0.84×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wine tasting descriptors audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wine tasting descriptors audience
#·InterestCategoryAffinity×
01Joel EmbiidSports68.66×
02Pinot grisFood & Beverages33.33×
03Dom Pérignon (wine)Food & Beverages32.22×
04Burgundy wineFood & Beverages31.37×
05rose wineFood & Beverages24.07×
06Naked WinesFood & Beverages17.37×
07French wineFood & Beverages16.05×
08Gina CaranoMovies & TV15.20×
09Pinot noirFood & Beverages13.75×
10Waffle HouseFood & Beverages9.17×
11Kelly OsbourneMusic & Radio6.67×
12VineyardFood & Beverages6.13×
13Sustainable energyHome & Garden4.87×
14Wine tastingFood & Beverages4.42×
15WineryFood & Beverages4.34×
16Renewable energyBusiness & Career3.93×
17FedExBusiness & Career3.39×
18Mortgage loansBusiness & Career2.68×
19Planet FitnessSports2.45×
20PinterestInternet & Social Media1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wine tasting descriptors audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wine tasting descriptors audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.08×
Quality AwarenessPREMIUM1.86×
SustainabilityBALANCE1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wine tasting descriptors audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
CreativityOPEN0.86×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wine tasting descriptors have in United States?

Wine tasting descriptors has an estimated audience of 1,389,432 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wine tasting descriptors fans?

51.5% of Wine tasting descriptors fans are female, 48.5% are male, with an average age of 42.5 years.

03

Which brands do Wine tasting descriptors fans like most?

Wine tasting descriptors fans show strongest brand affinity for Joel Embiid (68.66×), Gina Carano (15.2×), and Waffle House (9.17×) over the country average.

04

Where do Wine tasting descriptors fans live in United States?

Wine tasting descriptors fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Wine tasting descriptors fans also like?

Beyond Wine tasting descriptors itself, the audience over-indexes on Gina Carano (15.2×), Waffle House (9.17×), Naked Wines (17.37×), and Dom Pérignon (wine) (32.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Wine tasting descriptors audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wine tasting descriptors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →