Pinot gris Audience in United States

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Pinot gris has an estimated audience of 394,521 people in United States. 69.4% are female, 30.6% are male, average age 43.9. Top regions: California, Florida, New York. Top brand affinities: Pinot noir, Wine tasting descriptors, Food additive, Italian wine, Kohl's.

The average Pinot gris fan in United States is 43.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Pinot noir, Wine tasting descriptors, Food additive, with strongest over-indexing on Pinot noir (32.08× the country average). Demographically, the Pinot gris audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Wine

Demographics of Pinot gris fans

Demographic split for Pinot gris audience in United States
MetricValue
Female69.4%
Male30.6%
Average age43.9
Estimated audience size394,521

Audience persona

The typical Pinot gris fan in United States is more female, around 43.9 years old, with strong Quality Awareness tendencies and a notable affinity for Pinot noir.

Top regions in United States

Top regions ranked by reach for Pinot gris in United States
RegionReachAffinity
California47,7981.1×
Florida26,7321×
New York25,7431.17×
Texas24,3430.72×
Oregon20,1394.45×
Washington19,0122.4×
Illinois14,2061.08×
Pennsylvania12,3800.93×
North Carolina12,2011.03×
Georgia10,8640.89×
Massachusetts9,8001.26×
Ohio9,6640.8×
Virginia9,6531×
Michigan8,8780.86×
New Jersey8,3270.83×
Colorado7,9951.29×
Arizona6,6750.83×
Maryland6,5100.96×
Tennessee5,7510.73×
South Carolina5,5920.94×
Missouri5,1650.81×
Indiana4,9880.69×
Minnesota4,8410.86×
Wisconsin4,4680.75×
Alabama4,3300.79×
Louisiana3,8460.76×
Connecticut3,4120.86×
Nevada3,0570.8×
Kentucky2,9680.6×
Utah2,8040.79×
Oklahoma2,7970.64×
Idaho2,3781.2×
Arkansas2,1900.67×
Mississippi2,1130.65×
Kansas2,1100.68×
Hawaii2,0881.23×
Iowa2,0760.64×
Washington, District of Columbia2,0081.69×
Montana1,6261.49×
New Mexico1,5000.76×
Nebraska1,4740.75×
New Hampshire1,4710.95×
Maine1,4531.03×
Alaska1,2431.47×
Rhode Island1,0570.84×
Delaware8580.79×
West Virginia8310.45×
Vermont7471.08×
North Dakota5210.64×
Wyoming5040.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pinot gris audience
BrandAffinityCategory
Pinot noir32.08×Food & Beverages
Wine tasting descriptors33.33×Food & Beverages
Food additive15.82×Food & Beverages
Italian wine12.94×Food & Beverages
Kohl's2.34×Shopping
Macy's2.41×Shopping
Wine tasting4.44×Food & Beverages
Wine2.2×Food & Beverages
Alcoholic beverages1.78×Food & Beverages
Whole Foods Market2.11×Shopping
Women's clothing1.94×Fashion & Accessoires
Winery3.4×Food & Beverages
Sales promotion1.72×Shopping
Carbohydrate2.37×Health
Recipes1.56×Food & Beverages
Marshalls2.17×Fashion & Accessoires
Vineyard3.54×Food & Beverages
Cocktail2.27×Food & Beverages
Woman1.53×Kids & Family
Distilled beverage1.91×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pinot gris audience
TraitClusterScore
Quality AwarenessPREMIUM2.1
IndulgenceJOY1.87
TravellingTHRILL1.64
Design AffinityPREMIUM1.59
SustainabilityBALANCE1.51
Healthy LifestyleBALANCE1.43

Worldwide distribution

Worldwide audience distribution share by country for Pinot gris
CountryShare
United States25.1%
United Kingdom9.6%
Italy9.1%

See Pinot gris audiences in other countries

More Wine audiences in United States

Frequently asked questions

How many fans does Pinot gris have in United States?

Pinot gris has an estimated audience of 394,521 people in United States, concentrated in California and Florida.

What is the gender split and age of Pinot gris fans?

69.4% of Pinot gris fans are female, 30.6% are male, with an average age of 43.9 years.

Which brands do Pinot gris fans like most?

Pinot gris fans show strongest brand affinity for Pinot noir (32.08×), Wine tasting descriptors (33.33×), and Food additive (15.82×) over the country average.

Where do Pinot gris fans live in United States?

Pinot gris fans in United States are most concentrated in California (reach 47,798), Florida (reach 26,732), and New York (reach 25,743). These three regions account for the largest share of the active audience.

What other brands do Pinot gris fans also like?

Beyond Pinot gris itself, the audience over-indexes on Wine tasting descriptors (33.33×), Food additive (15.82×), Italian wine (12.94×), and Kohl's (2.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pinot gris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.