Rascasse Audience Intelligence

Pinot gris Audience in United States

A data profile of the people who buy, follow and care about Pinot gris in United States — modelled from more than twelve digital signal sources. Pinot gris has an estimated audience of 394,521 people in United States.

#37among Wine in United States#12358among Topic in United States#2199in Food & Beverages

The average Pinot gris fan in United States is 43.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Pinot noir, Wine tasting descriptors, Food additive, with strongest over-indexing on Pinot noir (32.08× the country average).

Demographically, the Pinot gris audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pinot gris fan in United States is more female, around 43.9 years old, with strong Indulgence tendencies and a notable affinity for Pinot noir.

Category: Food & Beverages · Type: Topic · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pinot gris profile in United States.

Audience size
395K
in United States
Gender
69.4%♀
30.6% male
Age
43.9
average years
Country rank
#41920
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pinot gris fans

69.4% are female, 30.6% are male, average age 43.9.

Fig. 02

Gender split

69.4%
Female
30.6%
Male
Demographic split for Pinot gris audience in United States
MetricValue
Female69.4%
Male30.6%
Average age43.9
Estimated audience size394,521
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Pinot gris audience in United States
Age bracketShare%
16-197%
20-2916%
30-3922%
40-4929%
50+25%
Fig. 04

Worldwide distribution

25.0%

of the worldwide Pinot gris audience comes from United States.

Worldwide audience distribution share by country for Pinot gris
CountryShare
United States25.0%
United Kingdom9.6%
Italy9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pinot gris audience in United States is strongest.

Fig. 05

Top regions by affinity

Pinot gris fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K4.00×
02Washington~20K2.05×
03Washington, District of Columbia~1K1.23×
04Montana~1K1.19×
05Colorado~7K1.16×
06Alaska<1K1.16×
07Massachusetts~9K1.12×
08Idaho~2K1.09×
09Hawaii~2K1.09×
10New York~20K1.08×
11Vermont<1K1.04×
12Illinois~10K1.02×
13Maine~1K1.02×
14California~40K1.00×
15Virginia~9K0.99×
16Rhode Island~1K0.99×
17Delaware~1K0.99×
18New Hampshire~2K0.98×
19Maryland~7K0.97×
20Florida~30K0.96×
21North Dakota<1K0.96×
22North Carolina~10K0.95×
23South Dakota<1K0.95×
24Pennsylvania~10K0.94×
25New Mexico~2K0.94×
26South Carolina~6K0.93×
27Connecticut~4K0.93×
28Nebraska~2K0.92×
29West Virginia~2K0.92×
30Minnesota~5K0.91×
31Alabama~5K0.91×
32Louisiana~5K0.91×
33Mississippi~3K0.91×
34Michigan~9K0.90×
35Arkansas~3K0.90×
36New Jersey~9K0.89×
37Wisconsin~5K0.89×
38Utah~3K0.89×
39Kansas~3K0.89×
40Georgia~10K0.88×
41Nevada~3K0.88×
42Missouri~6K0.87×
43Iowa~3K0.87×
44Arizona~7K0.86×
45Oklahoma~4K0.86×
46Ohio~10K0.85×
47Kentucky~4K0.84×
48Tennessee~7K0.83×
49Indiana~6K0.82×
50Texas~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Pinot gris, United States
0.72×1.00×4.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pinot gris audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pinot gris audience
#·InterestCategoryAffinity×
01Wine tasting descriptorsFood & Beverages33.33×
02Pinot noirFood & Beverages32.08×
03Food additiveFood & Beverages15.82×
04Italian wineFood & Beverages12.94×
05Wine tastingFood & Beverages4.44×
06VineyardFood & Beverages3.54×
07WineryFood & Beverages3.40×
08Trader Joe'sShopping2.46×
09Macy'sShopping2.41×
10CarbohydrateHealth2.37×
11Kohl'sShopping2.34×
12CocktailFood & Beverages2.27×
13WineFood & Beverages2.20×
14MarshallsFashion & Accessoires2.17×
15Whole Foods MarketShopping2.11×
16Women's clothingFashion & Accessoires1.94×
17Alcoholic beveragesFood & Beverages1.78×
18Sales promotionShopping1.72×
19RecipesFood & Beverages1.56×
20WomanKids & Family1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pinot gris audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pinot gris audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.25×
Design AffinityPREMIUM1.56×
CreativityOPEN1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pinot gris audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.90×
Risk AppetiteTHRILL1.04×
Early Adopter MentalityPOWER1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pinot gris have in United States?

Pinot gris has an estimated audience of 394,521 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Pinot gris fans?

69.4% of Pinot gris fans are female, 30.6% are male, with an average age of 43.9 years.

03

Which brands do Pinot gris fans like most?

Pinot gris fans show strongest brand affinity for Pinot noir (32.08×), Wine tasting descriptors (33.33×), and Food additive (15.82×) over the country average.

04

Where do Pinot gris fans live in United States?

Pinot gris fans in United States are most concentrated in California (reach ~40K), Florida (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Pinot gris fans also like?

Beyond Pinot gris itself, the audience over-indexes on Wine tasting descriptors (33.33×), Food additive (15.82×), Italian wine (12.94×), and Kohl's (2.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wine audiences in United States

See Pinot gris audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pinot gris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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