Rascasse Audience Intelligence

Food additive Audience in United States

A data profile of the people who buy, follow and care about Food additive in United States — modelled from more than twelve digital signal sources. Food additive has an estimated audience of 3,582,774 people in United States.

#4598among Topic in United States#568in Food & Beverages

The average Food additive fan in United States is 44.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Paleolithic diet, Trader Joe's, Sugar substitute, with strongest over-indexing on Paleolithic diet (4.64× the country average).

Demographically, the Food additive audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Food additive fan in United States is more female, around 44.5 years old, with strong Indulgence tendencies and a notable affinity for Paleolithic diet.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Food additive profile in United States.

Audience size
3.6M
in United States
Gender
67.0%♀
33.0% male
Age
44.5
average years
Country rank
#8841
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Food additive fans

67.0% are female, 33.0% are male, average age 44.5.

Fig. 02

Gender split

67.0%
Female
33.0%
Male
Demographic split for Food additive audience in United States
MetricValue
Female67.0%
Male33.0%
Average age44.5
Estimated audience size3,582,774
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Food additive audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3919%
40-4926%
50+31%
Fig. 04

Worldwide distribution

25.2%

of the worldwide Food additive audience comes from United States.

Worldwide audience distribution share by country for Food additive
CountryShare
United States25.2%
Japan9.0%
Taiwan8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Food additive audience in United States is strongest.

Fig. 05

Top regions by affinity

Food additive fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~70K1.29×
02Montana~10K1.28×
03Missouri~70K1.25×
04Oregon~50K1.22×
05Idaho~20K1.20×
06West Virginia~20K1.20×
07Indiana~80K1.16×
08Minnesota~60K1.15×
09Maine~10K1.15×
10Ohio~100K1.14×
11Kansas~30K1.14×
12Kentucky~50K1.13×
13Oklahoma~40K1.11×
14Michigan~100K1.10×
15Arkansas~30K1.10×
16Iowa~30K1.10×
17Nebraska~20K1.10×
18New Mexico~20K1.10×
19Illinois~100K1.08×
20Arizona~80K1.08×
21New Hampshire~20K1.07×
22North Dakota~8K1.06×
23Washington~80K1.05×
24South Dakota~9K1.03×
25Alaska~8K1.03×
26Vermont~6K1.03×
27Alabama~50K1.02×
28Pennsylvania~100K1.01×
29Colorado~60K1.00×
30Delaware~10K0.98×
31North Carolina~100K0.95×
32Tennessee~70K0.95×
33Virginia~80K0.91×
34Utah~30K0.91×
35Maryland~60K0.90×
36Mississippi~30K0.89×
37Rhode Island~10K0.87×
38Connecticut~30K0.86×
39Nevada~30K0.86×
40South Carolina~50K0.85×
41Florida~200K0.84×
42Georgia~90K0.84×
43Louisiana~40K0.81×
44Hawaii~10K0.78×
45Massachusetts~50K0.75×
46Washington, District of Columbia~8K0.74×
47New Jersey~70K0.73×
48Texas~200K0.70×
49New York~100K0.70×
50California~300K0.67×
Fig. 06

Affinity by region

Affinity by region — Food additive, United States
0.67×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Food additive audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Food additive audience
#·InterestCategoryAffinity×
01Pinot grisFood & Beverages15.82×
02Paleolithic dietHealth4.64×
03Sugar substituteFood & Beverages3.84×
04Non-alcoholic beverageFood & Beverages3.42×
05FertilizerHome & Garden3.41×
06FastingHealth3.14×
07Mineral waterFood & Beverages3.12×
08Life extensionHealth3.04×
09CholesterolFood & Beverages3.01×
10Microwave ovenHome & Garden2.92×
11SmoothieFood & Beverages2.55×
12Sustainable energyHome & Garden2.35×
13Gluten-free dietFood & Beverages2.19×
14Trader Joe'sShopping2.15×
15PharmacyBusiness & Career1.99×
16Organic foodFood & Beverages1.89×
17GeneticsKids & Family1.85×
18Charitable organizationPolitics & Society1.83×
19Discount storesShopping1.65×
20BreakfastFood & Beverages1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Food additive audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Food additive audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.59×
Convenience OrientationPREMIUM1.43×
SustainabilityBALANCE1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Food additive audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
Social Media UsageJOY0.80×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Food additive have in United States?

Food additive has an estimated audience of 3,582,774 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Food additive fans?

67.0% of Food additive fans are female, 33.0% are male, with an average age of 44.5 years.

03

Which brands do Food additive fans like most?

Food additive fans show strongest brand affinity for Paleolithic diet (4.64×), Trader Joe's (2.15×), and Sugar substitute (3.84×) over the country average.

04

Where do Food additive fans live in United States?

Food additive fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Food additive fans also like?

Beyond Food additive itself, the audience over-indexes on Trader Joe's (2.15×), Sugar substitute (3.84×), Microwave oven (2.92×), and Non-alcoholic beverage (3.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Food additive audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Food additive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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