Food additive Audience in United States

Food additive logo

Food additive has an estimated audience of 3,582,774 people in United States. 67.0% are female, 33.0% are male, average age 44.5. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, headspace, Governor of Michigan, Wok.

The average Food additive fan in United States is 44.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, headspace, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Food additive audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Food additive fans

Demographic split for Food additive audience in United States
MetricValue
Female67.0%
Male33.0%
Average age44.5
Estimated audience size3,582,774

Audience persona

The typical Food additive fan in United States is more female, around 44.5 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Food additive in United States
RegionReachAffinity
California346,5990.88×
Texas243,6220.79×
Florida233,5360.96×
Illinois179,0831.5×
New York149,3250.75×
Pennsylvania122,4271.01×
Ohio117,1651.06×
Michigan109,5241.17×
Georgia101,0350.92×
North Carolina98,9920.92×
Washington89,1551.24×
Indiana84,4741.29×
Virginia84,0190.96×
Arizona80,7291.1×
Wisconsin76,4001.42×
Tennessee75,3621.05×
Missouri71,7241.24×
New Jersey66,2630.73×
Alabama61,5271.23×
Kentucky56,2121.25×
Minnesota54,0401.05×
South Carolina53,8411×
Massachusetts52,8600.75×
Maryland52,8150.86×
Colorado48,7160.86×
Oklahoma40,4221.02×
Oregon38,5800.94×
Louisiana38,2200.83×
Arkansas35,0431.19×
Iowa34,4121.17×
Kansas29,6931.05×
Connecticut28,5890.8×
Utah28,5160.89×
Mississippi26,8030.91×
Nevada25,7180.74×
West Virginia22,5451.35×
Idaho20,0481.12×
New Mexico19,7701.1×
Nebraska19,2001.07×
Maine13,6111.06×
New Hampshire12,3840.88×
Montana12,3481.24×
Hawaii9,2070.6×
South Dakota8,6041.04×
Rhode Island8,3040.73×
Delaware7,4370.75×
North Dakota7,3301×
Washington, District of Columbia7,0880.66×
Alaska6,3630.83×
Vermont6,2070.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Food additive audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop11.95×Internet & Social Media
headspace17.32×Health
Governor of Michigan13.42×Politics & Society
Wok10.63×Food & Beverages
Google Home9.69×Technology & Electronics
Grace Slick13.01×Music & Radio
Cherish (group)15.81×Music & Radio
Hibachi10.81×Food & Beverages
Grinch5.4×Movies & TV
Vocal harmony6.03×Music & Radio
Fairy godmother8.28×Literature
Ira Glass16.63×Music & Radio
Guitarist (magazine)10.55×Music & Radio
Kikar HaShabbat15.04×News
TV Fanatic9.49×Movies & TV
El Paso County, Colorado11.35×Travel & Leisure
Cryptic crossword13.48×Technology & Electronics
Hipster8.11×Politics & Society
No Escape (1994 film)9.46×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Food additive audience
TraitClusterScore
Design AffinityPREMIUM1.58
Healthy LifestyleBALANCE1.48
SustainabilityBALANCE1.44
IndulgenceJOY1.41
TravellingTHRILL1.29
Price SensitivityPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Food additive
CountryShare
United States25.2%
Japan9.0%
Taiwan8.0%

See Food additive audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Food additive have in United States?

Food additive has an estimated audience of 3,582,774 people in United States, concentrated in California and Texas.

What is the gender split and age of Food additive fans?

67.0% of Food additive fans are female, 33.0% are male, with an average age of 44.5 years.

Which brands do Food additive fans like most?

Food additive fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (11.95×), and headspace (17.32×) over the country average.

Where do Food additive fans live in United States?

Food additive fans in United States are most concentrated in California (reach 346,599), Texas (reach 243,622), and Florida (reach 233,536). These three regions account for the largest share of the active audience.

What other brands do Food additive fans also like?

Beyond Food additive itself, the audience over-indexes on Goop (11.95×), headspace (17.32×), Governor of Michigan (13.42×), and Wok (10.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Food additive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.