Wine tasting descriptors Audience in Germany
Wine tasting descriptors has an estimated audience of 514,710 people in Germany. 67.0% are female, 33.0% are male, average age 44.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: rose wine, German television comedy, Western Union, Satire, Tagesschau.
The average Wine tasting descriptors fan in Germany is 44.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include rose wine, German television comedy, Western Union, with strongest over-indexing on rose wine (62.84× the country average). Demographically, the Wine tasting descriptors audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Wine tasting descriptors fans
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 44.3 |
| Estimated audience size | 514,710 |
Audience persona
The typical Wine tasting descriptors fan in Germany is more female, around 44.3 years old, with strong Design Affinity tendencies and a notable affinity for rose wine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 116,656 | 1.04× |
| Bayern | 85,441 | 1.03× |
| Baden-Württemberg | 71,469 | 1.02× |
| Hessen | 51,118 | 1.3× |
| Niedersachsen | 47,084 | 0.94× |
| Rheinland-Pfalz | 34,882 | 1.35× |
| Berlin | 31,245 | 1.36× |
| Sachsen | 22,888 | 0.91× |
| Schleswig-Holstein | 16,676 | 0.9× |
| Hamburg | 13,391 | 1.15× |
| Brandenburg | 13,342 | 0.84× |
| Thüringen | 10,794 | 0.82× |
| Sachsen-Anhalt | 10,351 | 0.78× |
| Mecklenburg-Vorpommern | 7,364 | 0.75× |
| Saarland | 4,804 | 0.76× |
| Bremen | 4,639 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| rose wine | 62.84× | Food & Beverages |
| German television comedy | 9.13× | Movies & TV |
| Western Union | 6.43× | Business & Career |
| Satire | 6.67× | Literature |
| Tagesschau | 2.72× | Movies & TV |
| Markus Lanz | 4.44× | Movies & TV |
| Allgäu | 7.2× | Travel & Leisure |
| University of Augsburg | 18.43× | Business & Career |
| Sparkling wine | 6.87× | Food & Beverages |
| Real property | 5× | Home & Garden |
| Enoteca | 21.27× | Food & Beverages |
| Winery | 5.46× | Food & Beverages |
| Eataly | 19.16× | Food & Beverages |
| YouTube Red | 19.16× | Movies & TV |
| Luxembourg | 5.96× | Travel & Leisure |
| Transfermarkt | 2.42× | Sports |
| Pets | 1.57× | Pets & Animals |
| Kimchi | 18.4× | Food & Beverages |
| Headphones | 4.39× | Technology & Electronics |
| Mother's Day | 3.14× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.77 |
| Indulgence | JOY | 1.56 |
| Pet Ownership | JOY | 1.46 |
| Sustainability | BALANCE | 1.42 |
| Creativity | OPEN | 1.33 |
| Tradition | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.5% |
| Germany | 8.7% |
| Italy | 7.7% |
See Wine tasting descriptors audiences in other countries
- Wine tasting descriptors — United States
- Wine tasting descriptors — United Kingdom
- Wine tasting descriptors — France
- Wine tasting descriptors — Italy
- Wine tasting descriptors — Spain
- Wine tasting descriptors — Brazil
- Wine tasting descriptors — Japan
- Wine tasting descriptors — South Korea
- Wine tasting descriptors — India
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wine tasting descriptors have in Germany?
Wine tasting descriptors has an estimated audience of 514,710 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wine tasting descriptors fans?
67.0% of Wine tasting descriptors fans are female, 33.0% are male, with an average age of 44.3 years.
Which brands do Wine tasting descriptors fans like most?
Wine tasting descriptors fans show strongest brand affinity for rose wine (62.84×), German television comedy (9.13×), and Western Union (6.43×) over the country average.
Where do Wine tasting descriptors fans live in Germany?
Wine tasting descriptors fans in Germany are most concentrated in Nordrhein-Westfalen (reach 116,656), Bayern (reach 85,441), and Baden-Württemberg (reach 71,469). These three regions account for the largest share of the active audience.
What other brands do Wine tasting descriptors fans also like?
Beyond Wine tasting descriptors itself, the audience over-indexes on German television comedy (9.13×), Western Union (6.43×), Satire (6.67×), and Tagesschau (2.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wine tasting descriptors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.