Rascasse Audience Intelligence

Wine tasting descriptors Audience in Germany

A data profile of the people who buy, follow and care about Wine tasting descriptors in Germany — modelled from more than twelve digital signal sources. Wine tasting descriptors has an estimated audience of 514,710 people in Germany.

#4605among Topic in Germany#548in Food & Beverages

The average Wine tasting descriptors fan in Germany is 44.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vineyard, rose wine, Sparkling wine, with strongest over-indexing on Vineyard (12.02× the country average).

Demographically, the Wine tasting descriptors audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wine tasting descriptors fan in Germany is more female, around 44.3 years old, with strong Indulgence tendencies and a notable affinity for Vineyard.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wine tasting descriptors profile in Germany.

Audience size
515K
in Germany
Gender
67.0%♀
33.0% male
Age
44.3
average years
Country rank
#11475
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wine tasting descriptors fans

67.0% are female, 33.0% are male, average age 44.3.

Fig. 02

Gender split

67.0%
Female
33.0%
Male
Demographic split for Wine tasting descriptors audience in Germany
MetricValue
Female67.0%
Male33.0%
Average age44.3
Estimated audience size514,710
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Wine tasting descriptors audience in Germany
Age bracketShare%
16-197%
20-2917%
30-3921%
40-4928%
50+28%
Fig. 04

Worldwide distribution

8.7%

of the worldwide Wine tasting descriptors audience comes from Germany.

Worldwide audience distribution share by country for Wine tasting descriptors
CountryShare
United States23.5%
Germany8.7%
Italy7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wine tasting descriptors audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wine tasting descriptors fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.48×
02Rheinland-Pfalz~30K1.27×
03Hessen~50K1.25×
04Hamburg~10K1.13×
05Bremen~5K1.09×
06Bayern~80K1.02×
07Nordrhein-Westfalen~100K1.00×
08Baden-Württemberg~70K0.98×
09Niedersachsen~50K0.94×
10Sachsen~20K0.91×
11Schleswig-Holstein~20K0.90×
12Thüringen~10K0.89×
13Brandenburg~10K0.86×
14Mecklenburg-Vorpommern~8K0.83×
15Saarland~5K0.83×
16Sachsen-Anhalt~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Wine tasting descriptors, Germany
0.82×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wine tasting descriptors audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wine tasting descriptors audience
#·InterestCategoryAffinity×
01rose wineFood & Beverages37.26×
02EatalyFood & Beverages19.16×
03YouTube RedMovies & TV19.16×
04KimchiFood & Beverages19.16×
05KakaoTalkInternet & Social Media19.16×
06EnotecaFood & Beverages17.82×
07VineyardFood & Beverages12.02×
08Italian wineFood & Beverages8.97×
09Sparkling wineFood & Beverages8.19×
10Wine cellarFood & Beverages7.14×
11LuxembourgTravel & Leisure6.10×
12WineryFood & Beverages4.10×
13Markus LanzMovies & TV3.60×
14Junge FreiheitNews3.49×
15Garden centreHome & Garden2.55×
16QVCMovies & TV2.20×
17Müller (company)Food & Beverages2.01×
18TagesschauMovies & TV1.98×
19KitchenHome & Garden1.75×
20REWEShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wine tasting descriptors audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wine tasting descriptors audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.61×
Design AffinityPREMIUM1.56×
Quality AwarenessPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wine tasting descriptors audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
ExtroversionTHRILL0.85×
Sports ActivityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wine tasting descriptors have in Germany?

Wine tasting descriptors has an estimated audience of 514,710 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wine tasting descriptors fans?

67.0% of Wine tasting descriptors fans are female, 33.0% are male, with an average age of 44.3 years.

03

Which brands do Wine tasting descriptors fans like most?

Wine tasting descriptors fans show strongest brand affinity for Vineyard (12.02×), rose wine (37.26×), and Sparkling wine (8.19×) over the country average.

04

Where do Wine tasting descriptors fans live in Germany?

Wine tasting descriptors fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Wine tasting descriptors fans also like?

Beyond Wine tasting descriptors itself, the audience over-indexes on rose wine (37.26×), Sparkling wine (8.19×), Tagesschau (1.98×), and Markus Lanz (3.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Wine tasting descriptors audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wine tasting descriptors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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