Enoteca Audience in Germany
Enoteca has an estimated audience of 232,067 people in Germany. 61.5% are female, 38.5% are male, average age 32.2. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Wine Lovers, Napa Valley Wine Country Tours, rose wine, Australia's Got Talent, Munster Rugby Supporters Club.
The average Enoteca fan in Germany is 32.2 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Wine Lovers, Napa Valley Wine Country Tours, rose wine, with strongest over-indexing on Wine Lovers (65.42× the country average). Demographically, the Enoteca audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of Enoteca fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 32.2 |
| Estimated audience size | 232,067 |
Audience persona
The typical Enoteca fan in Germany is more female, around 32.2 years old, with strong Indulgence tendencies and a notable affinity for Wine Lovers.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 75,694 | 2.03× |
| Baden-Württemberg | 62,906 | 1.99× |
| Nordrhein-Westfalen | 58,810 | 1.16× |
| Hessen | 26,077 | 1.47× |
| Niedersachsen | 19,689 | 0.87× |
| Berlin | 16,898 | 1.63× |
| Rheinland-Pfalz | 10,013 | 0.86× |
| Hamburg | 7,736 | 1.48× |
| Sachsen | 5,139 | 0.45× |
| Saarland | 4,884 | 1.71× |
| Schleswig-Holstein | 4,240 | 0.51× |
| Brandenburg | 3,597 | 0.5× |
| Thüringen | 1,453 | 0.25× |
| Sachsen-Anhalt | 1,294 | 0.22× |
| Bremen | 1,211 | 0.61× |
| Mecklenburg-Vorpommern | 1,189 | 0.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wine Lovers | 65.42× | Food & Beverages |
| Napa Valley Wine Country Tours | 198.43× | Travel & Leisure |
| rose wine | 61.82× | Food & Beverages |
| Australia's Got Talent | 216.28× | Movies & TV |
| Munster Rugby Supporters Club | 108.91× | Sports |
| Vineyard | 14× | Food & Beverages |
| Italian wine | 23.02× | Food & Beverages |
| Spanish wine | 40.39× | Food & Beverages |
| Wine cellar | 12.4× | Food & Beverages |
| Grape | 12.03× | Food & Beverages |
| Wine Country (California) | 62.28× | Travel & Leisure |
| Sparkling wine | 8.04× | Food & Beverages |
| Prosecco | 12.62× | Food & Beverages |
| Wine tasting descriptors | 17.82× | Food & Beverages |
| Winery | 6.97× | Food & Beverages |
| French wine | 21.27× | Food & Beverages |
| White wine | 8.73× | Food & Beverages |
| Red wine | 7.4× | Food & Beverages |
| Loire Valley | 20× | Travel & Leisure |
| Champagne | 7.36× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.82 |
| Design Affinity | PREMIUM | 2.38 |
| Urban Lifestyle | OPEN | 2.01 |
| Sustainability | BALANCE | 1.9 |
| Sports Activity | POWER | 1.8 |
| DIY Mentality | THRILL | 1.78 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 45.6% |
| United States | 10.2% |
| Japan | 9.1% |
See Enoteca audiences in other countries
More Food & Beverages audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Enoteca have in Germany?
Enoteca has an estimated audience of 232,067 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Enoteca fans?
61.5% of Enoteca fans are female, 38.5% are male, with an average age of 32.2 years.
Which brands do Enoteca fans like most?
Enoteca fans show strongest brand affinity for Wine Lovers (65.42×), Napa Valley Wine Country Tours (198.43×), and rose wine (61.82×) over the country average.
Where do Enoteca fans live in Germany?
Enoteca fans in Germany are most concentrated in Bayern (reach 75,694), Baden-Württemberg (reach 62,906), and Nordrhein-Westfalen (reach 58,810). These three regions account for the largest share of the active audience.
What other brands do Enoteca fans also like?
Beyond Enoteca itself, the audience over-indexes on Napa Valley Wine Country Tours (198.43×), rose wine (61.82×), Australia's Got Talent (216.28×), and Munster Rugby Supporters Club (108.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Enoteca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.