Loire Valley Audience in Germany
Loire Valley has an estimated audience of 330,855 people in Germany. 58.7% are female, 41.3% are male, average age 43.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Secret Escapes, Livemusic, Tom Welling, National Geographic (magazine), Evangeline Lilly.
The average Loire Valley fan in Germany is 43.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Secret Escapes, Livemusic, Tom Welling, with strongest over-indexing on Secret Escapes (10.04× the country average). Demographically, the Loire Valley audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Travelling, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of Loire Valley fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 43.2 |
| Estimated audience size | 330,855 |
Audience persona
The typical Loire Valley fan in Germany is more female, around 43.2 years old, with strong Travelling tendencies and a notable affinity for Secret Escapes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 68,018 | 0.94× |
| Baden-Württemberg | 65,974 | 1.46× |
| Bayern | 63,227 | 1.19× |
| Hessen | 37,121 | 1.47× |
| Rheinland-Pfalz | 26,691 | 1.61× |
| Berlin | 25,407 | 1.72× |
| Niedersachsen | 22,612 | 0.7× |
| Sachsen | 10,620 | 0.65× |
| Hamburg | 8,466 | 1.13× |
| Schleswig-Holstein | 6,777 | 0.57× |
| Brandenburg | 5,457 | 0.53× |
| Sachsen-Anhalt | 4,626 | 0.54× |
| Thüringen | 4,475 | 0.53× |
| Saarland | 4,413 | 1.09× |
| Mecklenburg-Vorpommern | 3,699 | 0.59× |
| Bremen | 3,609 | 1.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Secret Escapes | 10.04× | Travel & Leisure |
| Livemusic | 3.93× | Music & Radio |
| Tom Welling | 11.28× | Movies & TV |
| National Geographic (magazine) | 10.39× | Travel & Leisure |
| Evangeline Lilly | 11.86× | Movies & TV |
| Tagesschau | 2.04× | Movies & TV |
| rose wine | 25.18× | Food & Beverages |
| Elle Macpherson | 22.67× | Fashion & Accessoires |
| Travel website | 4.15× | Travel & Leisure |
| Greece | 4.02× | Travel & Leisure |
| Enoteca | 18.05× | Food & Beverages |
| Paul Rudd | 13.78× | Movies & TV |
| Vacations | 2.53× | Travel & Leisure |
| Catering | 4.15× | Food & Beverages |
| Family | 1.79× | Kids & Family |
| TikTok | 1.61× | Internet & Social Media |
| Pets | 1.6× | Pets & Animals |
| British Museum | 7.74× | Arts & Culture |
| Phoenix Reisen | 7.04× | Travel & Leisure |
| Ryanair | 2.13× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.13 |
| Extroversion | THRILL | 2.08 |
| Risk Appetite | THRILL | 1.78 |
| Sustainability | BALANCE | 1.71 |
| LGBTQ+ Identity | OPEN | 1.66 |
| Quality Awareness | PREMIUM | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.4% |
| France | 21.2% |
| United Kingdom | 6.6% |
See Loire Valley audiences in other countries
More POI audiences in Germany
- Spa, Belgium (2,371,784)
- Indian Ocean (1,584,573)
- Reichstag building (1,432,500)
- Römer (1,354,443)
- Manhattan (1,176,261)
Frequently asked questions
How many fans does Loire Valley have in Germany?
Loire Valley has an estimated audience of 330,855 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Loire Valley fans?
58.7% of Loire Valley fans are female, 41.3% are male, with an average age of 43.2 years.
Which brands do Loire Valley fans like most?
Loire Valley fans show strongest brand affinity for Secret Escapes (10.04×), Livemusic (3.93×), and Tom Welling (11.28×) over the country average.
Where do Loire Valley fans live in Germany?
Loire Valley fans in Germany are most concentrated in Nordrhein-Westfalen (reach 68,018), Baden-Württemberg (reach 65,974), and Bayern (reach 63,227). These three regions account for the largest share of the active audience.
What other brands do Loire Valley fans also like?
Beyond Loire Valley itself, the audience over-indexes on Livemusic (3.93×), Tom Welling (11.28×), National Geographic (magazine) (10.39×), and Evangeline Lilly (11.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Loire Valley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.