Rascasse Audience Intelligence

Loire Valley Audience in Germany

A data profile of the people who buy, follow and care about Loire Valley in Germany — modelled from more than twelve digital signal sources. Loire Valley has an estimated audience of 330,855 people in Germany.

#34among POI in Germany#1499among POI in Germany#1292in Travel & Leisure

The average Loire Valley fan in Germany is 43.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Elle Macpherson, Endangered species, Nature, with strongest over-indexing on Elle Macpherson (45.15× the country average).

Demographically, the Loire Valley audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Travelling, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Loire Valley fan in Germany is more female, around 43.2 years old, with strong Travelling tendencies and a notable affinity for Elle Macpherson.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Loire Valley profile in Germany.

Audience size
331K
in Germany
Gender
58.7%♀
41.3% male
Age
43.2
average years
Country rank
#16164
POI in Germany
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Loire Valley fans

58.7% are female, 41.3% are male, average age 43.2.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Loire Valley audience in Germany
MetricValue
Female58.7%
Male41.3%
Average age43.2
Estimated audience size330,855
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Loire Valley audience in Germany
Age bracketShare%
16-1915%
20-2911%
30-3919%
40-4928%
50+28%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Loire Valley audience comes from Germany.

Worldwide audience distribution share by country for Loire Valley
CountryShare
United States27.4%
France21.2%
United Kingdom6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Loire Valley audience in Germany is strongest.

Fig. 05

Top regions by affinity

Loire Valley fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.49×
02Baden-Württemberg~60K1.39×
03Rheinland-Pfalz~20K1.37×
04Hessen~30K1.34×
05Bayern~60K1.13×
06Bremen~3K1.11×
07Hamburg~8K1.06×
08Saarland~4K1.05×
09Nordrhein-Westfalen~70K0.97×
10Mecklenburg-Vorpommern~6K0.89×
11Thüringen~7K0.88×
12Sachsen~10K0.85×
13Sachsen-Anhalt~7K0.84×
14Schleswig-Holstein~10K0.82×
15Brandenburg~8K0.82×
16Niedersachsen~30K0.78×
Fig. 06

Affinity by region

Affinity by region — Loire Valley, Germany
0.78×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Loire Valley audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Loire Valley audience
#·InterestCategoryAffinity×
01Elle MacphersonFashion & Accessoires45.15×
02Endangered speciesPets & Animals26.61×
03EnotecaFood & Beverages20.00×
04QuadcopterTechnology & Electronics19.60×
05Evangeline LillyMovies & TV12.33×
06Art DecoArts & Culture11.66×
07Tom WellingMovies & TV10.78×
08Pink FloydMusic & Radio8.29×
09Standup paddleboardingSports7.00×
10MadonnaMusic & Radio6.76×
11Rail transportTravel & Leisure6.04×
12Travel websiteTravel & Leisure5.26×
13SkyscannerTravel & Leisure5.22×
14Backpacking (travel)Travel & Leisure4.49×
15AirbnbTravel & Leisure3.38×
16NatureHome & Garden3.34×
17Online newspaperNews3.02×
18FamilyKids & Family2.22×
19TagesschauMovies & TV1.92×
20GermanyTravel & Leisure1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Loire Valley audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Loire Valley audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.59×
ExtroversionTHRILL2.28×
Quality AwarenessPREMIUM2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Loire Valley audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.74×
Social Media UsageJOY0.91×
PatriotismCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Loire Valley have in Germany?

Loire Valley has an estimated audience of 330,855 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Loire Valley fans?

58.7% of Loire Valley fans are female, 41.3% are male, with an average age of 43.2 years.

03

Which brands do Loire Valley fans like most?

Loire Valley fans show strongest brand affinity for Elle Macpherson (45.15×), Endangered species (26.61×), and Nature (3.34×) over the country average.

04

Where do Loire Valley fans live in Germany?

Loire Valley fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Baden-Württemberg (reach ~60K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Loire Valley fans also like?

Beyond Loire Valley itself, the audience over-indexes on Endangered species (26.61×), Nature (3.34×), Quadcopter (19.6×), and Art Deco (11.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More POI audiences in Germany

See Loire Valley audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Loire Valley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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