Loire Valley Audience in United States

Loire Valley has an estimated audience of 2,679,392 people in United States. 71.1% are female, 28.9% are male, average age 47.0. Top regions: California, New York, Florida. Top brand affinities: Alexandre Dumas, Malaysia Airlines, Kashmir, Autism Awareness, Diabetes mellitus awareness.

The average Loire Valley fan in United States is 47.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Alexandre Dumas, Malaysia Airlines, Kashmir, with strongest over-indexing on Alexandre Dumas (216.35× the country average). Demographically, the Loire Valley audience skews more female with an average age of 47.0, and over-indexes on personality traits such as DIY Mentality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Loire Valley fans

Demographic split for Loire Valley audience in United States
MetricValue
Female71.1%
Male28.9%
Average age47.0
Estimated audience size2,679,392

Audience persona

The typical Loire Valley fan in United States is more female, around 47.0 years old, with strong DIY Mentality tendencies and a notable affinity for Alexandre Dumas.

Top regions in United States

Top regions ranked by reach for Loire Valley in United States
RegionReachAffinity
California415,1161.41×
New York249,0121.66×
Florida189,9141.05×
Texas178,9480.78×
Illinois101,0731.13×
Massachusetts96,4621.83×
North Carolina86,4881.07×
Virginia86,4401.32×
Georgia85,6991.04×
Pennsylvania85,3360.95×
New Jersey84,3561.24×
Washington79,0491.47×
Colorado64,2431.52×
Ohio61,0330.74×
Michigan57,7740.82×
Maryland50,3811.09×
Tennessee49,4250.92×
Arizona48,7400.89×
Oregon43,6891.42×
Minnesota43,1081.12×
South Carolina40,4311×
Connecticut36,8421.37×
Wisconsin36,4500.9×
Missouri33,7250.78×
Utah33,3371.39×
Indiana33,2920.68×
Louisiana27,8680.81×
Alabama24,1230.64×
Kentucky23,3460.69×
Washington, District of Columbia21,3792.65×
Nevada18,7570.72×
Iowa16,8900.77×
Oklahoma15,6080.52×
Maine14,0621.47×
Kansas13,9370.66×
New Hampshire12,5411.19×
Hawaii12,0741.05×
Idaho11,7430.87×
Arkansas11,6770.53×
Rhode Island10,7971.27×
Mississippi9,2930.42×
Nebraska8,6510.64×
New Mexico7,6470.57×
Montana7,2050.97×
Vermont6,2811.34×
Delaware5,9470.8×
West Virginia5,4630.44×
Alaska4,2940.75×
South Dakota3,2010.52×
Wyoming2,7560.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Loire Valley audience
BrandAffinityCategory
Alexandre Dumas216.35×Literature
Malaysia Airlines105.68×Travel & Leisure
Kashmir60.75×Fashion & Accessoires
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Philippe Starck125×Home & Garden
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Singapore Airlines29.44×Travel & Leisure
Disaronno46×Food & Beverages
The Tudors34.94×Movies & TV
Planet Fitness4.52×Sports
Income tax13.19×Business & Career
Air France18.1×Travel & Leisure
FC Bayern Munich6.97×Sports
Do it yourself (DIY)3.35×Home & Garden
Lufthansa13.95×Travel & Leisure
American Airlines3.18×Travel & Leisure
MSN3.21×News
El Corte Inglés20×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Loire Valley audience
TraitClusterScore
DIY MentalityTHRILL3.2
TravellingTHRILL2.77
Design AffinityPREMIUM2.52
SpiritualityBALANCE2.46
Quality AwarenessPREMIUM2.42
Convenience OrientationPREMIUM2.33

Worldwide distribution

Worldwide audience distribution share by country for Loire Valley
CountryShare
United States27.4%
France21.2%
United Kingdom6.6%

See Loire Valley audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Loire Valley have in United States?

Loire Valley has an estimated audience of 2,679,392 people in United States, concentrated in California and New York.

What is the gender split and age of Loire Valley fans?

71.1% of Loire Valley fans are female, 28.9% are male, with an average age of 47.0 years.

Which brands do Loire Valley fans like most?

Loire Valley fans show strongest brand affinity for Alexandre Dumas (216.35×), Malaysia Airlines (105.68×), and Kashmir (60.75×) over the country average.

Where do Loire Valley fans live in United States?

Loire Valley fans in United States are most concentrated in California (reach 415,116), New York (reach 249,012), and Florida (reach 189,914). These three regions account for the largest share of the active audience.

What other brands do Loire Valley fans also like?

Beyond Loire Valley itself, the audience over-indexes on Malaysia Airlines (105.68×), Kashmir (60.75×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Loire Valley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.