Rascasse Audience Intelligence

Disaronno Target Market in United States

A data profile of the people who buy, follow and care about Disaronno in United States — modelled from more than twelve digital signal sources. Disaronno has an estimated audience of 720,705 people in United States.

#3020among Brand in United States#1625in Food & Beverages

The average Disaronno fan in United States is 39.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Idols (TV series), Waterloo Road (TV series), Christian Eriksen, with strongest over-indexing on Idols (TV series) (231.09× the country average).

Demographically, the Disaronno audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Extroversion, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Disaronno fan in United States is more male, around 39.8 years old, with strong Extroversion tendencies and a notable affinity for Idols (TV series).

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Disaronno profile in United States.

Audience size
721K
in United States
Gender
43.1%♀
56.9% male
Age
39.8
average years
Country rank
#29367
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Disaronno

43.1% are female, 56.9% are male, average age 39.8.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Disaronno audience in United States
MetricValue
Female43.1%
Male56.9%
Average age39.8
Estimated audience size720,705
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Disaronno audience in United States
Age bracketShare%
16-195%
20-2924%
30-3931%
40-4938%
50+2%
Fig. 04

Worldwide distribution

23.6%

of the worldwide Disaronno audience comes from United States.

Worldwide audience distribution share by country for Disaronno
CountryShare
United States23.6%
United Kingdom17.4%
Italy7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Disaronno audience in United States is strongest.

Fig. 05

Top regions by affinity

Disaronno customers by region in United States
#RegionReachAffinity×
01Hawaii~6K1.82×
02Alaska~2K1.38×
03Texas~80K1.30×
04Arkansas~8K1.30×
05North Dakota~2K1.26×
06New Mexico~4K1.25×
07South Dakota~2K1.18×
08Tennessee~20K1.16×
09Maine~3K1.15×
10Wyoming~1K1.15×
11West Virginia~4K1.14×
12New Hampshire~3K1.13×
13Oklahoma~9K1.12×
14Kansas~6K1.12×
15Montana~2K1.11×
16Massachusetts~20K1.07×
17Nevada~7K1.07×
18Louisiana~10K1.06×
19Florida~50K1.05×
20Rhode Island~2K1.05×
21Ohio~20K1.03×
22Nebraska~4K1.03×
23Mississippi~6K1.01×
24North Carolina~20K1.00×
25Colorado~10K0.97×
26South Carolina~10K0.95×
27Alabama~9K0.95×
28Idaho~3K0.95×
29Michigan~20K0.93×
30Arizona~10K0.93×
31Connecticut~7K0.93×
32Iowa~5K0.93×
33Pennsylvania~20K0.90×
34Washington, District of Columbia~2K0.90×
35Georgia~20K0.89×
36Missouri~10K0.89×
37Virginia~10K0.85×
38Delaware~2K0.85×
39Maryland~10K0.84×
40Kentucky~7K0.83×
41New York~30K0.82×
42Minnesota~8K0.80×
43Illinois~20K0.79×
44Washington~10K0.79×
45Oregon~6K0.76×
46Indiana~10K0.75×
47Wisconsin~8K0.74×
48California~60K0.70×
49New Jersey~10K0.70×
50Utah~4K0.68×
Fig. 06

Affinity by region

Affinity by region — Disaronno, United States
0.68×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Disaronno audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Disaronno audience
#·InterestCategoryAffinity×
01Christian EriksenSports890.95×
02Conrad Centennial SingaporeTravel & Leisure689.52×
03Jess WrightMovies & TV612.10×
04Waterloo Road (TV series)Movies & TV524.18×
05The Fullerton Hotel SingaporeTravel & Leisure355.11×
06In the Heart of the Sea (film)Movie / TV Show / Series268.07×
07Idols (TV series)Movies & TV231.09×
08Mario MandžukićSports224.61×
09Carlyle HotelTravel & Leisure200.52×
10Le MéridienTravel & Leisure192.12×
11LilleTravel & Leisure176.19×
12OttomanHome & Garden153.78×
13LilletFood & Beverages122.35×
14Emirates StadiumSports116.89×
15David TennantMovies & TV114.10×
16Before I Go to Sleep (film)Movies & TV89.69×
17InterContinentalTravel & Leisure51.63×
18Los Angeles County Museum of ArtArts & Culture33.88×
19Loire ValleyTravel & Leisure23.31×
20Sexy JeansFashion & Accessoires20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Disaronno audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Disaronno audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.44×
Luxury OrientationPREMIUM2.14×
Design AffinityPREMIUM2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Disaronno audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.78×
Family OrientationCONSERVATISM0.87×
Need for SecurityCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Disaronno's target market in United States?

Disaronno's target market in United States covers an estimated 720,705 people, concentrated in Texas and California.

02

What is the gender split and age of Disaronno customers?

43.1% of the Disaronno audience are female, 56.9% are male, with an average age of 39.8 years.

03

Which brands do Disaronno fans like most?

Disaronno fans show strongest brand affinity for Idols (TV series) (231.09×), Waterloo Road (TV series) (524.18×), and Christian Eriksen (890.95×) over the country average.

04

Where do Disaronno fans live in United States?

Disaronno fans in United States are most concentrated in Texas (reach ~80K), California (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Disaronno fans also like?

Beyond Disaronno itself, the audience over-indexes on Waterloo Road (TV series) (524.18×), Christian Eriksen (890.95×), David Tennant (114.1×), and In the Heart of the Sea (film) (268.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Disaronno audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Disaronno. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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