Disaronno Audience in United States

Disaronno logo

Disaronno has an estimated audience of 716,098 people in United States. 43.1% are female, 56.9% are male, average age 39.8. Top regions: Texas, California, Florida. Top brand affinities: Idols (TV series), Waterloo Road (TV series), David Tennant, In the Heart of the Sea (film), Le Méridien.

The average Disaronno fan in United States is 39.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Idols (TV series), Waterloo Road (TV series), David Tennant, with strongest over-indexing on Idols (TV series) (231.09× the country average). Demographically, the Disaronno audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Quality Awareness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Disaronno fans

Demographic split for Disaronno audience in United States
MetricValue
Female43.1%
Male56.9%
Average age39.8
Estimated audience size716,098

Audience persona

The typical Disaronno fan in United States is more male, around 39.8 years old, with strong Quality Awareness tendencies and a notable affinity for Idols (TV series).

Top regions in United States

Top regions ranked by reach for Disaronno in United States
RegionReachAffinity
Texas87,0161.41×
California60,7800.77×
Florida53,3191.1×
New York33,6710.84×
Ohio23,3541.06×
North Carolina22,7981.06×
Pennsylvania22,6040.94×
Georgia20,9980.95×
Illinois19,6410.82×
Michigan17,9530.96×
Tennessee17,4521.21×
Massachusetts15,7921.12×
Virginia15,4360.88×
Arizona13,7950.94×
New Jersey13,0910.72×
Washington11,8110.82×
Colorado11,1700.99×
Missouri10,7190.93×
Maryland10,5330.86×
South Carolina10,4830.97×
Louisiana9,8481.07×
Indiana9,7090.74×
Alabama9,6690.97×
Oklahoma9,1281.15×
Minnesota8,4830.83×
Nevada7,7891.12×
Arkansas7,6781.3×
Wisconsin7,6570.71×
Kentucky7,4370.83×
Connecticut6,6580.93×
Kansas6,4221.14×
Oregon6,2700.76×
Mississippi5,8320.99×
Hawaii5,5311.8×
Iowa5,4850.93×
New Mexico4,5281.26×
Utah4,2140.66×
Nebraska3,6831.03×
West Virginia3,6701.1×
Idaho3,2840.91×
New Hampshire2,9741.05×
Maine2,8401.11×
Rhode Island2,3411.03×
Montana2,1171.07×
Alaska1,9601.28×
Washington, District of Columbia1,9230.89×
South Dakota1,9011.15×
North Dakota1,8511.26×
Delaware1,5070.76×
Wyoming1,1221.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Disaronno audience
BrandAffinityCategory
Idols (TV series)231.09×Movies & TV
Waterloo Road (TV series)524.18×Movies & TV
David Tennant114.1×Movies & TV
In the Heart of the Sea (film)268.07×
Le Méridien192.12×Travel & Leisure
Christian Eriksen890.95×Sports
Conrad Centennial Singapore689.52×Travel & Leisure
Jess Wright612.1×Movies & TV
Lille176.19×Travel & Leisure
Ottoman153.78×Home & Garden
The Fullerton Hotel Singapore355.11×Travel & Leisure
Carlyle Hotel200.52×Travel & Leisure
InterContinental51.63×Travel & Leisure
Emirates Stadium116.89×Sports
Los Angeles County Museum of Art33.88×Arts & Culture
Before I Go to Sleep (film)89.69×Movies & TV
Lillet122.35×Food & Beverages
Sexy Jeans20×Fashion & Accessoires
Loire Valley23.31×Travel & Leisure
Conrad Hotels58.69×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Disaronno audience
TraitClusterScore
Quality AwarenessPREMIUM1.44
ExtroversionTHRILL1.3
Luxury OrientationPREMIUM1.22
Convenience OrientationPREMIUM1.2
Early Adopter MentalityPOWER1.14
IndulgenceJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Disaronno
CountryShare
United States23.9%
United Kingdom17.4%
Italy7.0%

See Disaronno audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Disaronno have in United States?

Disaronno has an estimated audience of 716,098 people in United States, concentrated in Texas and California.

What is the gender split and age of Disaronno fans?

43.1% of Disaronno fans are female, 56.9% are male, with an average age of 39.8 years.

Which brands do Disaronno fans like most?

Disaronno fans show strongest brand affinity for Idols (TV series) (231.09×), Waterloo Road (TV series) (524.18×), and David Tennant (114.1×) over the country average.

Where do Disaronno fans live in United States?

Disaronno fans in United States are most concentrated in Texas (reach 87,016), California (reach 60,780), and Florida (reach 53,319). These three regions account for the largest share of the active audience.

What other brands do Disaronno fans also like?

Beyond Disaronno itself, the audience over-indexes on Waterloo Road (TV series) (524.18×), David Tennant (114.1×), In the Heart of the Sea (film) (268.07×), and Le Méridien (192.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Disaronno. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.