Rascasse Audience Intelligence

Before I Go to Sleep (film) Audience in United States

A data profile of the people who buy, follow and care about Before I Go to Sleep (film) in United States — modelled from more than twelve digital signal sources. Before I Go to Sleep (film) has an estimated audience of 326,215 people in United States.

#4137among Movie / TV Show / Series in United States#8411in Movies & TV

The average Before I Go to Sleep (film) fan in United States is 44.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Werner Herzog, Casey Affleck, Michelle Monaghan, with strongest over-indexing on Werner Herzog (186.22× the country average).

Demographically, the Before I Go to Sleep (film) audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Before I Go to Sleep (film) fan in United States is balanced, around 44.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Werner Herzog.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Before I Go to Sleep (film) profile in United States.

Audience size
326K
in United States
Gender
54.8%♀
45.2% male
Age
44.6
average years
Country rank
#46277
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+190%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Before I Go to Sleep (film) viewers

54.8% are female, 45.2% are male, average age 44.6.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Before I Go to Sleep (film) audience in United States
MetricValue
Female54.8%
Male45.2%
Average age44.6
Estimated audience size326,215
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Before I Go to Sleep (film) audience in United States
Age bracketShare%
16-196%
20-2915%
30-3923%
40-4931%
50+26%
Fig. 04

Worldwide distribution

35.7%

of the worldwide Before I Go to Sleep (film) audience comes from United States.

Worldwide audience distribution share by country for Before I Go to Sleep (film)
CountryShare
United States35.7%
United Kingdom19.5%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Before I Go to Sleep (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Before I Go to Sleep (film) fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~5K1.22×
02Connecticut~3K1.16×
03Arizona~6K1.15×
04Massachusetts~6K1.15×
05New York~20K1.09×
06New Jersey~7K1.09×
07New Hampshire~1K1.08×
08Rhode Island<1K1.08×
09Oregon~3K1.07×
10Louisiana~4K1.06×
11Florida~20K1.05×
12Illinois~9K1.05×
13Washington~6K1.05×
14Missouri~5K1.05×
15Wisconsin~4K1.05×
16Kentucky~4K1.05×
17Tennessee~6K1.04×
18Kansas~2K1.04×
19Pennsylvania~9K1.03×
20Michigan~7K1.03×
21Alaska<1K1.03×
22Texas~20K1.02×
23South Carolina~4K1.02×
24Ohio~8K1.01×
25Oklahoma~3K1.01×
26Vermont<1K1.01×
27North Carolina~8K1.00×
28Maryland~5K1.00×
29Arkansas~2K1.00×
30Maine<1K1.00×
31California~30K0.99×
32Virginia~6K0.99×
33Minnesota~4K0.99×
34Idaho~1K0.99×
35Delaware<1K0.99×
36Utah~2K0.98×
37Iowa~2K0.97×
38Mississippi~2K0.97×
39Georgia~8K0.96×
40Colorado~4K0.96×
41Indiana~5K0.95×
42West Virginia~1K0.94×
43Montana<1K0.94×
44Hawaii~1K0.93×
45North Dakota<1K0.92×
46New Mexico~1K0.91×
47Nevada~2K0.89×
48South Dakota<1K0.89×
49Nebraska~1K0.86×
50Washington, District of Columbia<1K0.86×
Fig. 06

Affinity by region

Affinity by region — Before I Go to Sleep (film), United States
0.86×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Before I Go to Sleep (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Before I Go to Sleep (film) audience
#·InterestCategoryAffinity×
01Werner HerzogMovies & TV186.22×
02Casey AffleckMovies & TV138.54×
03Michelle MonaghanMovies & TV96.84×
04DisaronnoFood & Beverages89.69×
05Sam ClaflinMovies & TV84.02×
06London Has FallenMovies & TV78.22×
07Panic RoomMovies & TV70.35×
08OttomanHome & Garden66.43×
09The Strangers (2008 film)Movies & TV62.96×
10Bates Motel (TV series)Movies & TV58.83×
11SuspiriaMovies & TV57.02×
12The Sixth SenseMovies & TV41.72×
13David LynchMovies & TV31.42×
14Sam RaimiMovies & TV25.41×
15Obsessed (2009 film)Movies & TV22.35×
1624 (TV series)Movies & TV20.00×
17Katee SackhoffMovies & TV20.00×
18CreepypastaLiterature18.30×
19Black Mirror (TV series)Movies & TV13.63×
20Twin PeaksMovies & TV8.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Before I Go to Sleep (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Before I Go to Sleep (film) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.52×
Community OrientationOPEN1.24×
IndulgenceJOY1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Before I Go to Sleep (film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Design AffinityPREMIUM0.82×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Before I Go to Sleep (film) have in United States?

Before I Go to Sleep (film) has an estimated audience of 326,215 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Before I Go to Sleep (film) viewers?

54.8% of Before I Go to Sleep (film) fans are female, 45.2% are male, with an average age of 44.6 years.

03

Which brands do Before I Go to Sleep (film) fans like most?

Before I Go to Sleep (film) fans show strongest brand affinity for Werner Herzog (186.22×), Casey Affleck (138.54×), and Michelle Monaghan (96.84×) over the country average.

04

Where do Before I Go to Sleep (film) fans live in United States?

Before I Go to Sleep (film) fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Before I Go to Sleep (film) fans also like?

Beyond Before I Go to Sleep (film) itself, the audience over-indexes on Casey Affleck (138.54×), Michelle Monaghan (96.84×), Sam Claflin (84.02×), and The Strangers (2008 film) (62.96×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Before I Go to Sleep (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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