French wine Audience in Germany
French wine has an estimated audience of 334,275 people in Germany. 48.0% are female, 52.0% are male, average age 45.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sweet (band), Champagne (wine region), Organic wine, Lager, Bordeaux wine.
The average French wine fan in Germany is 45.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sweet (band), Champagne (wine region), Organic wine, with strongest over-indexing on Sweet (band) (31.23× the country average). Demographically, the French wine audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Wine
Demographics of French wine fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 45.2 |
| Estimated audience size | 334,275 |
Audience persona
The typical French wine fan in Germany is balanced, around 45.2 years old, with strong Indulgence tendencies and a notable affinity for Sweet (band).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,397 | 0.98× |
| Bayern | 60,011 | 1.12× |
| Baden-Württemberg | 48,740 | 1.07× |
| Niedersachsen | 30,099 | 0.93× |
| Hessen | 23,527 | 0.92× |
| Sachsen | 20,213 | 1.23× |
| Berlin | 16,039 | 1.07× |
| Rheinland-Pfalz | 15,838 | 0.95× |
| Brandenburg | 11,934 | 1.15× |
| Schleswig-Holstein | 9,345 | 0.78× |
| Sachsen-Anhalt | 9,320 | 1.08× |
| Thüringen | 8,207 | 0.96× |
| Hamburg | 7,009 | 0.93× |
| Mecklenburg-Vorpommern | 6,579 | 1.03× |
| Saarland | 3,645 | 0.89× |
| Bremen | 2,630 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sweet (band) | 31.23× | Music & Radio |
| Champagne (wine region) | 40.36× | Travel & Leisure |
| Organic wine | 35.96× | Food & Beverages |
| Lager | 14.32× | Food & Beverages |
| Bordeaux wine | 28.65× | |
| Sparkling wine | 6.83× | Food & Beverages |
| Rodenbach Brewery | 24.24× | Food & Beverages |
| Italian wine | 14.29× | Food & Beverages |
| Champagne | 6.23× | Food & Beverages |
| Enoteca | 19.42× | Food & Beverages |
| Lily James | 10.92× | Movies & TV |
| Australian wine | 38.76× | Food & Beverages |
| Spanish wine | 21.86× | Food & Beverages |
| California wine | 35.59× | Food & Beverages |
| Wine tasting descriptors | 10.42× | Food & Beverages |
| Lieferando.de | 1.93× | Food & Beverages |
| Chilean wine | 30.69× | Food & Beverages |
| Geographical indications and traditional specialities in the European Union | 13.21× | Politics & Society |
| Burgundy wine | 21.44× | Food & Beverages |
| Wine Lovers | 13.44× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.26 |
| Convenience Orientation | PREMIUM | 1.81 |
| Quality Awareness | PREMIUM | 1.66 |
| Sports Activity | POWER | 1.65 |
| Career Orientation | POWER | 1.61 |
| Design Affinity | PREMIUM | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| France | 11.8% |
| Brazil | 9.0% |
See French wine audiences in other countries
More Wine audiences in Germany
- Sparkling wine (2,709,946)
- Red wine (2,426,422)
- Champagne (2,357,308)
- White wine (1,965,635)
- Prosecco (1,031,961)
Frequently asked questions
How many fans does French wine have in Germany?
French wine has an estimated audience of 334,275 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of French wine fans?
48.0% of French wine fans are female, 52.0% are male, with an average age of 45.2 years.
Which brands do French wine fans like most?
French wine fans show strongest brand affinity for Sweet (band) (31.23×), Champagne (wine region) (40.36×), and Organic wine (35.96×) over the country average.
Where do French wine fans live in Germany?
French wine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,397), Bayern (reach 60,011), and Baden-Württemberg (reach 48,740). These three regions account for the largest share of the active audience.
What other brands do French wine fans also like?
Beyond French wine itself, the audience over-indexes on Champagne (wine region) (40.36×), Organic wine (35.96×), Lager (14.32×), and Bordeaux wine (28.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for French wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.