A data profile of the people who buy, follow and care about Fun Crafts Kids in United States — modelled from more than twelve digital signal sources. Fun Crafts Kids has an estimated audience of 523,097 people in United States.
Fun Crafts Kids has an estimated audience of 523,097 people in United States. 68.0% are female, 32.0% are male, average age 35.9. Top brand affinities: Michaels Stores, Suki Waterhouse, Kate Beckinsale, Jessica Chastain, Red wine.
Top brand affinities include Michaels Stores, Suki Waterhouse, Kate Beckinsale, with strongest over-indexing on Michaels Stores (51.57× the country average).
Demographically, the Fun Crafts Kids audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Convenience Orientation, Luxury Orientation.
The typical Fun Crafts Kids fan in United States is more female, around 35.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Michaels Stores.
The key figures that characterise the Fun Crafts Kids profile in United States.
68.0% are female, 32.0% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 35.9 |
| Estimated audience size | 523,097 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 28% | |
| 30-39 | 23% | |
| 40-49 | 16% | |
| 50+ | 11% |
of the worldwide Fun Crafts Kids audience comes from United States.
| Country | Share |
|---|---|
| United States | 40.2% |
| Japan | 11.1% |
| United Kingdom | 8.1% |
The strongest cross-interests of the Fun Crafts Kids audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Michaels Stores | Arts & Culture | 51.57× | ||
| 02 | Sushi King | Food & Beverages | 42.77× | ||
| 03 | Suki Waterhouse | Fashion & Accessoires | 33.88× | ||
| 04 | Jessica Chastain | Movies & TV | 20.00× | ||
| 05 | Sam Claflin | Movies & TV | 20.00× | ||
| 06 | Michelin Guide | Food & Beverages | 18.58× | ||
| 07 | Kate Beckinsale | Movies & TV | 18.17× | ||
| 08 | White wine | Food & Beverages | 11.24× | ||
| 09 | Red wine | Food & Beverages | 11.16× | ||
| 10 | Sunday Brunch | Kids & Family | 9.84× | ||
| 11 | Disneyland Paris | Travel & Leisure | 9.24× | ||
| 12 | Laundry detergent | Home & Garden | 6.74× | ||
| 13 | Natural foods | Food & Beverages | 6.31× | ||
| 14 | Outback Steakhouse | Food & Beverages | 6.20× | ||
| 15 | Summer vacation | Travel & Leisure | 5.05× | ||
| 16 | Child development | Business & Career | 5.05× | ||
| 17 | Nordstrom | Shopping | 2.90× | ||
| 18 | Internet & Social Media | 2.63× | |||
| 19 | Recipes | Food & Beverages | 2.19× | ||
| 20 | Home improvement | Home & Garden | 2.06× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.90× | |
| Luxury Orientation | PREMIUM | 2.49× | |
| Price Sensitivity | PREMIUM | 2.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.60× | |
| Extroversion | THRILL | 0.65× | |
| Tradition | CONSERVATISM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Fun Crafts Kids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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