Tool Audience in United States
Tool has an estimated audience of 3,463,595 people in United States. 32.7% are female, 67.3% are male, average age 36.7. Top brand affinities: Winemaking, Dog breed, Monmouth County, New Jersey, Home equity, Israel.
Top brand affinities include Winemaking, Dog breed, Monmouth County, New Jersey, with strongest over-indexing on Winemaking (26.75× the country average). Demographically, the Tool audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Tradition, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Tool fans
| Metric | Value |
|---|---|
| Female | 32.7% |
| Male | 67.3% |
| Average age | 36.7 |
| Estimated audience size | 3,463,595 |
Audience persona
The typical Tool fan in United States is more male, around 36.7 years old, with strong Tradition tendencies and a notable affinity for Winemaking.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Winemaking | 26.75× | Food & Beverages |
| Dog breed | 3.32× | Pets & Animals |
| Monmouth County, New Jersey | 23.53× | Travel & Leisure |
| Home equity | 3.72× | Home & Garden |
| Israel | 3.76× | Travel & Leisure |
| Home construction | 2.23× | Home & Garden |
| 3D printing | 3.53× | Technology & Electronics |
| JibJab | 6.83× | Internet & Social Media |
| Alaska | 1.98× | Travel & Leisure |
| Captain America (1990 film) | 4.8× | Movies & TV |
| Nebraska | 2.77× | Travel & Leisure |
| Minnesota | 1.71× | Travel & Leisure |
| Elsword | 15.81× | Games |
| Ixtapaluca | 14.67× | Travel & Leisure |
| Moquegua | 9.79× | Travel & Leisure |
| Home Delivery | 2.34× | Food & Beverages |
| Yahoo Sports Fantasy | 5.3× | |
| Gift registry | 9.73× | Kids & Family |
| Ghost the Musical | 19.04× | Music & Radio |
| Edelman (firm) | 16.35× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.69 |
| Extroversion | THRILL | 1.67 |
| Early Adopter Mentality | POWER | 1.38 |
| Urban Lifestyle | OPEN | 1.28 |
| Patriotism | CONSERVATISM | 1.27 |
| LGBTQ+ Identity | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.8% |
| India | 10.4% |
| Japan | 7.0% |
See Tool audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Tool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.