Tool Audience in Germany

Tool logo

Tool has an estimated audience of 364,456 people in Germany. 34.7% are female, 65.3% are male, average age 39.1. Top brand affinities: Dog breed, Oliver Kahn, KLIX (AM), Goosebumps (film), Hormones: The Series.

Top brand affinities include Dog breed, Oliver Kahn, KLIX (AM), with strongest over-indexing on Dog breed (8.41× the country average). Demographically, the Tool audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Category: Music & Radio · Type: Person · Subtype: Metal

Demographics of Tool fans

Demographic split for Tool audience in Germany
MetricValue
Female34.7%
Male65.3%
Average age39.1
Estimated audience size364,456

Audience persona

The typical Tool fan in Germany is more male, around 39.1 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tool audience
BrandAffinityCategory
Dog breed8.41×Pets & Animals
Oliver Kahn12.39×Sports
KLIX (AM)7.24×Music & Radio
Goosebumps (film)23.37×Movies & TV
Hormones: The Series15.41×Movies & TV
Palestine Polytechnic University19.34×Business & Career
Magazine (band)7.7×Music & Radio
Da Hool29.92×Music & Radio
Neon Genesis Evangelion (manga)10.31×Literature
Hobby Lobby9.81×Home & Garden
myDealZ4.07×Shopping
Unique Gifts1.9×Shopping
Haberler1.8×News
Israel2.61×Travel & Leisure
Winemaking5.64×Food & Beverages
Hunting knife9.25×Home & Garden
Bull riding7.58×Sports
Celtic mythology5.81×Arts & Culture
JibJab13.34×Internet & Social Media
Gorinchem12.77×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tool audience
TraitClusterScore
ExtroversionTHRILL1.5
Early Adopter MentalityPOWER1.5
TraditionCONSERVATISM1.4
Urban LifestyleOPEN1.28
LGBTQ+ IdentityOPEN1.22
Pet OwnershipJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Tool
CountryShare
United States33.8%
India10.4%
Japan7.0%

See Tool audiences in other countries

More Metal audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.