Rascasse Audience Intelligence

Sushi House Target Market in United States

A data profile of the people who buy, follow and care about Sushi House in United States — modelled from more than twelve digital signal sources. Sushi House has an estimated audience of 483,190 people in United States.

#1among Sushi in United States#3836among Brand in United States#1992in Food & Beverages

The average Sushi House fan in United States is 30.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Arkansas, Washington.

Top brand affinities include Sushi King, Waffle House, International education, with strongest over-indexing on Sushi King (730.17× the country average).

Demographically, the Sushi House audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sushi House fan in United States is more female, around 30.6 years old, with strong Community Orientation tendencies and a notable affinity for Sushi King.

Category: Food & Beverages · Type: Brand · Subtype: Sushi

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sushi House profile in United States.

Audience size
483K
in United States
Gender
67.5%♀
32.5% male
Age
30.6
average years
Country rank
#37408
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sushi House

67.5% are female, 32.5% are male, average age 30.6.

Fig. 02

Gender split

67.5%
Female
32.5%
Male
Demographic split for Sushi House audience in United States
MetricValue
Female67.5%
Male32.5%
Average age30.6
Estimated audience size483,190
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Sushi House audience in United States
Age bracketShare%
16-1944%
20-2921%
30-3915%
40-4912%
50+7%
Fig. 04

Worldwide distribution

35.6%

of the worldwide Sushi House audience comes from United States.

Worldwide audience distribution share by country for Sushi House
CountryShare
United States35.6%
Italy7.3%
France7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sushi House audience in United States is strongest.

Fig. 05

Top regions by affinity

Sushi House customers by region in United States
#RegionReachAffinity×
01Arkansas~50K13.41×
02Connecticut~30K6.69×
03Kansas~20K4.65×
04Iowa~20K4.57×
05Washington~40K3.60×
06Michigan~30K2.68×
07Oklahoma~10K1.81×
08Utah~7K1.60×
09Missouri~10K1.56×
10California~80K1.44×
11Florida~30K0.99×
12Illinois~10K0.82×
13North Dakota<1K0.82×
14Vermont<1K0.82×
15Maryland~7K0.81×
16West Virginia~2K0.81×
17Maine~1K0.81×
18South Dakota<1K0.81×
19New Hampshire~2K0.80×
20Arizona~8K0.79×
21Montana~1K0.79×
22Delaware~1K0.79×
23Alaska<1K0.79×
24Rhode Island~1K0.74×
25Texas~30K0.72×
26Mississippi~3K0.69×
27Indiana~6K0.68×
28Hawaii~1K0.68×
29New Mexico~2K0.67×
30Kentucky~4K0.61×
31Alabama~4K0.58×
32Idaho~1K0.55×
33New Jersey~7K0.54×
34Pennsylvania~8K0.51×
35South Carolina~4K0.51×
36Nebraska~1K0.50×
37Washington, District of Columbia<1K0.49×
38New York~10K0.47×
39Wisconsin~3K0.47×
40Louisiana~3K0.47×
41Tennessee~4K0.43×
42Nevada~2K0.43×
43Oregon~2K0.38×
44Minnesota~3K0.37×
45Colorado~3K0.33×
46Ohio~5K0.31×
47Virginia~3K0.28×
48Massachusetts~3K0.28×
49North Carolina~4K0.27×
50Georgia~4K0.25×
Fig. 06

Affinity by region

Affinity by region — Sushi House, United States
0.25×1.00×13.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sushi House audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sushi House audience
#·InterestCategoryAffinity×
01Sushi KingFood & Beverages730.17×
02Brownie (folklore)Food & Beverages44.15×
03Waffle HouseFood & Beverages33.89×
04French toastFood & Beverages28.40×
05KimchiFood & Beverages26.31×
06International educationBusiness & Career21.38×
07Frozen custardFood & Beverages17.73×
08Fine Wine & Good SpiritsShopping15.16×
09Blaze PizzaFood & Beverages13.53×
10RamenFood & Beverages12.54×
11Jimmy John'sFood & Beverages8.00×
12Cincinnati RedsSports7.61×
13Cracker Barrel Old Country StoreFood & Beverages6.20×
14IHOPFood & Beverages6.05×
15Non-alcoholic beverageFood & Beverages5.95×
16WegmansShopping5.21×
17Buffalo Wild WingsFood & Beverages4.69×
18Popeyes Louisiana KitchenFood & Beverages4.66×
19Olive GardenFood & Beverages4.03×
20BarbecueFood & Beverages2.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sushi House audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sushi House audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.88×
IndulgenceJOY2.21×
Pet OwnershipJOY1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sushi House audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.84×
ExtroversionTHRILL0.92×
Early Adopter MentalityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sushi House's target market in United States?

Sushi House's target market in United States covers an estimated 483,190 people, concentrated in California and Arkansas.

02

What is the gender split and age of Sushi House customers?

67.5% of the Sushi House audience are female, 32.5% are male, with an average age of 30.6 years.

03

Which brands do Sushi House fans like most?

Sushi House fans show strongest brand affinity for Sushi King (730.17×), Waffle House (33.89×), and International education (21.38×) over the country average.

04

Where do Sushi House fans live in United States?

Sushi House fans in United States are most concentrated in California (reach ~80K), Arkansas (reach ~50K), and Washington (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Sushi House fans also like?

Beyond Sushi House itself, the audience over-indexes on Waffle House (33.89×), International education (21.38×), Brownie (folklore) (44.15×), and French toast (28.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sushi audiences in United States

See Sushi House audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sushi House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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