Rascasse Audience Intelligence

Miami Hurricanes men's basketball Audience in United States

A data profile of the people who buy, follow and care about Miami Hurricanes men's basketball in United States — modelled from more than twelve digital signal sources. Miami Hurricanes men's basketball has an estimated audience of 476,095 people in United States.

#536among Basketball in United States#605among Team in United States#3689in Sports

The average Miami Hurricanes men's basketball fan in United States is 35.2 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, North Carolina, Georgia.

Top brand affinities include Miami Hurricanes football, University of Miami, Duke Blue Devils men's basketball, with strongest over-indexing on Miami Hurricanes football (38.23× the country average).

Demographically, the Miami Hurricanes men's basketball audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Miami Hurricanes men's basketball fan in United States is more male, around 35.2 years old, with strong Quality Awareness tendencies and a notable affinity for Miami Hurricanes football.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Miami Hurricanes men's basketball profile in United States.

Audience size
476K
in United States
Gender
33.1%♀
66.9% male
Age
35.2
average years
Country rank
#37725
Team in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Miami Hurricanes men's basketball fans

33.1% are female, 66.9% are male, average age 35.2.

Fig. 02

Gender split

33.1%
Female
66.9%
Male
Demographic split for Miami Hurricanes men's basketball audience in United States
MetricValue
Female33.1%
Male66.9%
Average age35.2
Estimated audience size476,095
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Miami Hurricanes men's basketball audience in United States
Age bracketShare%
16-1933%
20-2918%
30-3917%
40-4919%
50+14%
Fig. 04

Worldwide distribution

87.4%

of the worldwide Miami Hurricanes men's basketball audience comes from United States.

Worldwide audience distribution share by country for Miami Hurricanes men's basketball
CountryShare
United States87.4%
China1.9%
Brazil1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Miami Hurricanes men's basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

Miami Hurricanes men's basketball fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K7.90×
02North Carolina~20K2.54×
03Kentucky~9K2.11×
04South Carolina~8K1.66×
05Georgia~20K1.64×
06Tennessee~10K1.57×
07Alabama~6K1.44×
08Indiana~8K1.42×
09Mississippi~4K1.39×
10Arkansas~4K1.37×
11Virginia~10K1.30×
12Ohio~10K1.07×
13Louisiana~4K0.98×
14Washington, District of Columbia<1K0.98×
15Pennsylvania~10K0.96×
16Rhode Island<1K0.93×
17Iowa~2K0.91×
18West Virginia~1K0.91×
19Missouri~5K0.89×
20Nevada~3K0.88×
21Nebraska~1K0.88×
22Maine~1K0.88×
23Delaware<1K0.88×
24New Jersey~7K0.86×
25Maryland~5K0.86×
26Connecticut~3K0.84×
27Kansas~2K0.81×
28New Mexico~1K0.80×
29South Dakota<1K0.80×
30Vermont<1K0.80×
31Montana<1K0.78×
32Alaska<1K0.78×
33North Dakota<1K0.77×
34Michigan~6K0.76×
35New York~10K0.75×
36Illinois~8K0.75×
37Massachusetts~5K0.73×
38New Hampshire<1K0.69×
39Utah~2K0.68×
40Idaho~1K0.65×
41Hawaii<1K0.65×
42Colorado~3K0.63×
43Arizona~4K0.62×
44Oklahoma~2K0.62×
45Texas~20K0.59×
46Wisconsin~3K0.57×
47Minnesota~2K0.54×
48Washington~3K0.49×
49Oregon~2K0.48×
50California~10K0.35×
Fig. 06

Affinity by region

Affinity by region — Miami Hurricanes men's basketball, United States
0.35×1.00×7.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Miami Hurricanes men's basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Miami Hurricanes men's basketball audience
#·InterestCategoryAffinity×
01Florida Gators men's basketballSports50.38×
02Kansas State Wildcats men's basketballSports43.40×
03Miami Hurricanes footballSports38.23×
04Maryland Terrapins men's basketballSports33.34×
05Frosted FlakesFood & Beverages32.24×
06University of MiamiBusiness & Career30.73×
07Colgate UniversityBusiness & Career30.07×
08Erin AndrewsSports28.47×
09Freddie FreemanSports18.25×
10Arkansas Razorbacks men's basketballSports17.21×
11Gonzaga Bulldogs men's basketballSports16.47×
12Virginia Cavaliers men's basketballSports16.13×
13Duke Blue Devils men's basketballSports16.02×
14Miami MarlinsSports15.85×
15Tennessee Volunteers footballSports14.51×
16Florida Gators footballSports11.28×
17Clemson Tigers footballSports10.67×
18Florida State Seminoles footballSports9.46×
19Miami DolphinsSports7.56×
20Capital OneBusiness & Career5.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Miami Hurricanes men's basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Miami Hurricanes men's basketball audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.60×
Risk AppetiteTHRILL1.41×
TraditionCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Miami Hurricanes men's basketball audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.59×
Pet OwnershipJOY0.70×
MindfulnessBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Miami Hurricanes men's basketball have in United States?

Miami Hurricanes men's basketball has an estimated audience of 476,095 people in United States, concentrated in Florida and North Carolina.

02

What is the gender split and age of Miami Hurricanes men's basketball fans?

33.1% of Miami Hurricanes men's basketball fans are female, 66.9% are male, with an average age of 35.2 years.

03

Which brands do Miami Hurricanes men's basketball fans like most?

Miami Hurricanes men's basketball fans show strongest brand affinity for Miami Hurricanes football (38.23×), University of Miami (30.73×), and Duke Blue Devils men's basketball (16.02×) over the country average.

04

Where do Miami Hurricanes men's basketball fans live in United States?

Miami Hurricanes men's basketball fans in United States are most concentrated in Florida (reach ~200K), North Carolina (reach ~20K), and Georgia (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Miami Hurricanes men's basketball fans also like?

Beyond Miami Hurricanes men's basketball itself, the audience over-indexes on University of Miami (30.73×), Duke Blue Devils men's basketball (16.02×), Tennessee Volunteers football (14.51×), and Colgate University (30.07×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Miami Hurricanes men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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