Miami Hurricanes men's basketball Audience in United States

Miami Hurricanes men's basketball logo

Miami Hurricanes men's basketball has an estimated audience of 322,543 people in United States. 33.1% are female, 66.9% are male, average age 35.2. Top regions: Florida, North Carolina, Texas. Top brand affinities: Chandrakasem Rajabhat University, Kevin Carroll, Quiche, Nebraska Cornhuskers football, Consequence (rapper).

The average Miami Hurricanes men's basketball fan in United States is 35.2 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, North Carolina, Texas. Top brand affinities include Chandrakasem Rajabhat University, Kevin Carroll, Quiche, with strongest over-indexing on Chandrakasem Rajabhat University (46.11× the country average). Demographically, the Miami Hurricanes men's basketball audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Miami Hurricanes men's basketball fans

Demographic split for Miami Hurricanes men's basketball audience in United States
MetricValue
Female33.1%
Male66.9%
Average age35.2
Estimated audience size322,543

Audience persona

The typical Miami Hurricanes men's basketball fan in United States is more male, around 35.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Chandrakasem Rajabhat University.

Top regions in United States

Top regions ranked by reach for Miami Hurricanes men's basketball in United States
RegionReachAffinity
Florida126,2605.78×
North Carolina27,1972.8×
Texas15,7280.57×
New York14,6860.81×
Georgia14,2781.44×
Pennsylvania12,9861.2×
Tennessee12,8101.98×
California11,7320.33×
Virginia10,3441.32×
Ohio10,2341.03×
Kentucky9,5142.35×
Illinois8,4020.78×
New Jersey8,1080.99×
South Carolina7,4781.54×
Indiana7,3561.25×
Alabama6,7801.5×
Michigan6,0180.71×
Maryland5,6211.01×
Arkansas5,0371.9×
Massachusetts4,7550.75×
Louisiana4,4441.07×
Arizona4,0250.61×
Mississippi3,8671.46×
Missouri3,2740.63×
Colorado2,8890.57×
Iowa2,7881.05×
Minnesota2,7700.6×
Connecticut2,7650.85×
Wisconsin2,6300.54×
Nevada2,5240.81×
Kansas2,1680.85×
Oklahoma2,1510.6×
Washington2,1040.33×
Oregon1,4350.39×
Nebraska1,3030.81×
West Virginia1,2870.86×
Maine1,1841.02×
Rhode Island1,1141.09×
Washington, District of Columbia9540.98×
Delaware8180.92×
Utah8020.28×
New Mexico7490.46×
New Hampshire6860.54×
Idaho5830.36×
Hawaii4790.35×
Montana4610.52×
South Dakota4330.58×
North Dakota3160.48×
Vermont2760.49×
Alaska2520.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Miami Hurricanes men's basketball audience
BrandAffinityCategory
Chandrakasem Rajabhat University46.11×Business & Career
Kevin Carroll40.66×Movies & TV
Quiche15.03×Food & Beverages
Nebraska Cornhuskers football2.76×Sports
Consequence (rapper)4.78×Music & Radio
Graham Greene4.39×Literature
Jesse Plemons2.46×Movies & TV
Unique Gifts1.67×Shopping
Stracchino20.21×Food & Beverages
Staycation2.12×Home & Garden
Kerang4.42×Travel & Leisure
Jonathan Davis6.04×Music & Radio
Enrique Hernández (baseball)8.96×Sports
JDSU1.82×Business & Career
Sinaloa2.08×Travel & Leisure
Birthday Gifts1.78×Kids & Family
Nipsey Hussle2.9×Music & Radio
Noodle (Gorillaz)1.7×Music & Radio
Voltron: Legendary Defender7.5×Movies & TV
Acoustic music2.09×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Miami Hurricanes men's basketball audience
TraitClusterScore
Luxury OrientationPREMIUM1.74
Quality AwarenessPREMIUM1.73
Early Adopter MentalityPOWER1.43
Risk AppetiteTHRILL1.39
Sports ActivityPOWER1.28
Design AffinityPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Miami Hurricanes men's basketball
CountryShare
United States82.8%
China2.7%
Brazil1.9%

See Miami Hurricanes men's basketball audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Miami Hurricanes men's basketball have in United States?

Miami Hurricanes men's basketball has an estimated audience of 322,543 people in United States, concentrated in Florida and North Carolina.

What is the gender split and age of Miami Hurricanes men's basketball fans?

33.1% of Miami Hurricanes men's basketball fans are female, 66.9% are male, with an average age of 35.2 years.

Which brands do Miami Hurricanes men's basketball fans like most?

Miami Hurricanes men's basketball fans show strongest brand affinity for Chandrakasem Rajabhat University (46.11×), Kevin Carroll (40.66×), and Quiche (15.03×) over the country average.

Where do Miami Hurricanes men's basketball fans live in United States?

Miami Hurricanes men's basketball fans in United States are most concentrated in Florida (reach 126,260), North Carolina (reach 27,197), and Texas (reach 15,728). These three regions account for the largest share of the active audience.

What other brands do Miami Hurricanes men's basketball fans also like?

Beyond Miami Hurricanes men's basketball itself, the audience over-indexes on Kevin Carroll (40.66×), Quiche (15.03×), Nebraska Cornhuskers football (2.76×), and Consequence (rapper) (4.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Miami Hurricanes men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.