Rascasse Audience Intelligence

Western Michigan Broncos football Audience in United States

Name: Western Michigan Broncos football — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Western Michigan Broncos football in United States — modelled from more than twelve digital signal sources. Western Michigan Broncos football has an estimated audience of 437,847 people in United States.

#638among American football in United States #488among Event in United States #3892in Sports

The average Western Michigan Broncos football fan in United States is 42.6 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, Ohio, Florida.

Top brand affinities include Terry Crews, Rumer Willis, Demi Moore, with strongest over-indexing on Terry Crews (67.38× the country average).

Demographically, the Western Michigan Broncos football audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Western Michigan Broncos football fan in United States is more male, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Terry Crews.

Category: Sports · Type: Event · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Western Michigan Broncos football profile in United States.

Audience size

438K

in United States

Gender

44.3%♀

55.7% male

Age

42.6

average years

Country rank

#39560

Event in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Western Michigan Broncos football fans

44.3% are female, 55.7% are male, average age 42.6.

Fig. 02

Gender split

44.3%

Female

55.7%

Male

Demographic split for Western Michigan Broncos football audience in United States
Metric	Value
Female	44.3%
Male	55.7%
Average age	42.6
Estimated audience size	437,847

Fig. 03

Age distribution

Age distribution of the Western Michigan Broncos football audience in United States
Age bracket	Share	%
16-19		18%
20-29		12%
30-39		17%
40-49		23%
50+		31%

Fig. 04

Worldwide distribution

87.4%

of the worldwide Western Michigan Broncos football audience comes from United States.

Worldwide audience distribution share by country for Western Michigan Broncos football
Country	Share
United States	87.4%
United Kingdom	3.6%
Canada	3.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Western Michigan Broncos football audience in United States is strongest.

Fig. 05

Top regions by affinity

Western Michigan Broncos football fans by region: top regions in United States
#	Region	Reach	×
01	Michigan	~100K	9.17×
02	Ohio	~40K	3.15×
03	Indiana	~10K	1.80×
04	Mississippi	~6K	1.72×
05	Alabama	~10K	1.70×
06	Illinois	~20K	1.50×
07	Wisconsin	~9K	1.42×
08	West Virginia	~3K	1.35×
09	Louisiana	~7K	1.32×
10	Iowa	~4K	1.24×
11	Nebraska	~3K	1.17×
12	Tennessee	~10K	1.16×
13	Delaware	~1K	1.08×
14	Nevada	~4K	1.05×
15	South Carolina	~7K	1.04×
16	Kentucky	~6K	1.04×
17	Hawaii	~2K	1.03×
18	Georgia	~10K	0.98×
19	Rhode Island	~1K	0.95×
20	Pennsylvania	~10K	0.86×
21	North Carolina	~10K	0.84×
22	Florida	~20K	0.83×
23	Kansas	~3K	0.80×
24	South Dakota	<1K	0.77×
25	Arkansas	~3K	0.76×
26	Arizona	~6K	0.71×
27	Virginia	~7K	0.70×
28	Maryland	~5K	0.70×
29	North Dakota	<1K	0.69×
30	Washington, District of Columbia	<1K	0.68×
31	Missouri	~5K	0.66×
32	Alaska	<1K	0.66×
33	Colorado	~5K	0.65×
34	Vermont	<1K	0.65×
35	Montana	<1K	0.63×
36	Massachusetts	~5K	0.62×
37	New Hampshire	~1K	0.61×
38	Oklahoma	~3K	0.60×
39	Connecticut	~3K	0.59×
40	Idaho	~1K	0.59×
41	Texas	~20K	0.57×
42	New Jersey	~6K	0.57×
43	Maine	<1K	0.55×
44	Minnesota	~3K	0.53×
45	New Mexico	~1K	0.53×
46	New York	~10K	0.48×
47	Utah	~2K	0.43×
48	Washington	~3K	0.39×
49	Oregon	~2K	0.38×
50	California	~20K	0.37×

Affinity by region — Western Michigan Broncos football, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Western Michigan Broncos football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Western Michigan Broncos football audience
#	Interest	Category	×
01	Rumer Willis	Movies & TV	93.25×
02	Terry Crews	Movies & TV	67.38×
03	Demi Moore	Movies & TV	34.44×
04	Rosie Huntington-Whiteley	Fashion & Accessoires	28.89×
05	John Wick 2	Movies & TV	20.00×
06	Chloe Sevigny	Movies & TV	20.00×
07	University of Miami	Business & Career	17.47×
08	Ant-Man (film)	Movies & TV	16.14×
09	Saving Private Ryan	Movies & TV	12.85×
10	Olivia Munn	Movies & TV	10.06×
11	Doctor Strange	Literature	9.72×
12	Jason Statham	Movies & TV	8.10×
13	Guardians of the Galaxy (film)	Movies & TV	7.97×
14	Bruce Willis	Movies & TV	7.00×
15	Dominican Republic	Travel & Leisure	6.74×
16	Detroit Lions	Sports	5.85×
17	Detroit Tigers	Sports	5.43×
18	Robert Redford	Movies & TV	4.67×
19	Donald Trump	Politics & Society	1.84×
20	Cooking	Food & Beverages	1.74×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Western Michigan Broncos football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Western Michigan Broncos football audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	4.83×
Family Orientation	CONSERVATISM	1.64×
Tradition	CONSERVATISM	1.50×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Western Michigan Broncos football audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.59×
Design Affinity	PREMIUM	0.69×
Sustainability	BALANCE	0.74×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Western Michigan Broncos football have in United States?

Western Michigan Broncos football has an estimated audience of 437,847 people in United States, concentrated in Michigan and Ohio.

What is the gender split and age of Western Michigan Broncos football fans?

44.3% of Western Michigan Broncos football fans are female, 55.7% are male, with an average age of 42.6 years.

Which brands do Western Michigan Broncos football fans like most?

Western Michigan Broncos football fans show strongest brand affinity for Terry Crews (67.38×), Rumer Willis (93.25×), and Demi Moore (34.44×) over the country average.

Where do Western Michigan Broncos football fans live in United States?

Western Michigan Broncos football fans in United States are most concentrated in Michigan (reach ~100K), Ohio (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

What other brands do Western Michigan Broncos football fans also like?

Beyond Western Michigan Broncos football itself, the audience over-indexes on Rumer Willis (93.25×), Demi Moore (34.44×), University of Miami (17.47×), and Rosie Huntington-Whiteley (28.89×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Western Michigan Broncos football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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