Western Michigan Broncos football Audience in United States

Western Michigan Broncos football logo

Western Michigan Broncos football has an estimated audience of 438,110 people in United States. 44.3% are female, 55.7% are male, average age 42.6. Top regions: Michigan, Ohio, Florida. Top brand affinities: Urban Outfitters, Israel, Mount Kilimanjaro, Home staging, Elsword.

The average Western Michigan Broncos football fan in United States is 42.6 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Ohio, Florida. Top brand affinities include Urban Outfitters, Israel, Mount Kilimanjaro, with strongest over-indexing on Urban Outfitters (11.1× the country average). Demographically, the Western Michigan Broncos football audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: American football

Demographics of Western Michigan Broncos football fans

Demographic split for Western Michigan Broncos football audience in United States
MetricValue
Female44.3%
Male55.7%
Average age42.6
Estimated audience size438,110

Audience persona

The typical Western Michigan Broncos football fan in United States is more male, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Western Michigan Broncos football in United States
RegionReachAffinity
Michigan91,9088.02×
Ohio52,7233.91×
Florida26,2260.88×
Texas20,8880.55×
Illinois19,7771.36×
California17,1290.36×
Indiana13,5921.7×
Pennsylvania13,2290.9×
New York12,6170.52×
Georgia11,7960.87×
Wisconsin11,2721.71×
Alabama11,1831.83×
North Carolina11,0520.84×
Tennessee10,4611.19×
Virginia7,7390.73×
Louisiana7,6031.35×
Arizona6,4820.72×
New Jersey6,3700.57×
South Carolina6,1490.93×
Mississippi5,8411.62×
Kentucky5,7991.06×
Maryland5,2940.7×
Iowa4,9381.37×
Colorado4,7490.69×
Massachusetts4,5530.53×
Nevada4,3791.03×
Missouri4,2030.6×
Minnesota3,3950.54×
West Virginia3,1931.57×
Washington3,1770.36×
Arkansas2,7290.76×
Nebraska2,6331.2×
Oklahoma2,5890.53×
Kansas2,4180.7×
Connecticut2,2010.5×
Hawaii1,8160.96×
Oregon1,4930.3×
Utah1,3600.35×
Delaware1,2231.01×
Rhode Island8940.64×
New Mexico8850.4×
Idaho8480.39×
New Hampshire8230.48×
Washington, District of Columbia8070.61×
South Dakota6850.68×
Maine5960.38×
Montana5670.47×
North Dakota4450.49×
Wyoming3210.49×
Vermont2890.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Western Michigan Broncos football audience
BrandAffinityCategory
Urban Outfitters11.1×Shopping
Israel3.14×Travel & Leisure
Mount Kilimanjaro17.81×Travel & Leisure
Home staging5.49×Home & Garden
Elsword16.12×Games
Home equity1.63×Home & Garden
Hocus Pocus3.85×Movies & TV
JTV (Indonesia)4.22×
Wok5.17×Food & Beverages
Nationality1.59×Politics & Society
Google Photos1.84×Technology & Electronics
Goop3.53×Internet & Social Media
Noodle (Gorillaz)2.06×Music & Radio
Nebraska Cornhuskers football2.03×Sports
Sinaloa1.99×Travel & Leisure
Grinch2.12×Movies & TV
Glossier2.8×Beauty & Wellness
Vocal harmony2.24×Music & Radio
Urban horticulture1.77×Home & Garden
Kasik5.67×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Western Michigan Broncos football audience
TraitClusterScore
PatriotismCONSERVATISM5.23
ExtroversionTHRILL1.32
TraditionCONSERVATISM1.29
Family OrientationCONSERVATISM1.15
TravellingTHRILL1.12
Community OrientationOPEN1.05

Worldwide distribution

Worldwide audience distribution share by country for Western Michigan Broncos football
CountryShare
United States87.4%
United Kingdom3.6%
Canada3.4%

See Western Michigan Broncos football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Western Michigan Broncos football have in United States?

Western Michigan Broncos football has an estimated audience of 438,110 people in United States, concentrated in Michigan and Ohio.

What is the gender split and age of Western Michigan Broncos football fans?

44.3% of Western Michigan Broncos football fans are female, 55.7% are male, with an average age of 42.6 years.

Which brands do Western Michigan Broncos football fans like most?

Western Michigan Broncos football fans show strongest brand affinity for Urban Outfitters (11.1×), Israel (3.14×), and Mount Kilimanjaro (17.81×) over the country average.

Where do Western Michigan Broncos football fans live in United States?

Western Michigan Broncos football fans in United States are most concentrated in Michigan (reach 91,908), Ohio (reach 52,723), and Florida (reach 26,226). These three regions account for the largest share of the active audience.

What other brands do Western Michigan Broncos football fans also like?

Beyond Western Michigan Broncos football itself, the audience over-indexes on Israel (3.14×), Mount Kilimanjaro (17.81×), Home staging (5.49×), and Elsword (16.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Western Michigan Broncos football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.