Beverly Hills, California Audience in United States

Beverly Hills, California has an estimated audience of 9,954,030 people in United States. 67.0% are female, 33.0% are male, average age 42.0. Top regions: California, Texas, New York. Top brand affinities: Rosamund Pike, MSN, Hollywood Sign, Bill Nighy, Planet Fitness.

The average Beverly Hills, California fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Rosamund Pike, MSN, Hollywood Sign, with strongest over-indexing on Rosamund Pike (15.76× the country average). Demographically, the Beverly Hills, California audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Extroversion, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Beverly Hills, California fans

Demographic split for Beverly Hills, California audience in United States
MetricValue
Female67.0%
Male33.0%
Average age42.0
Estimated audience size9,954,030

Audience persona

The typical Beverly Hills, California fan in United States is more female, around 42.0 years old, with strong Extroversion tendencies and a notable affinity for Rosamund Pike.

Top regions in United States

Top regions ranked by reach for Beverly Hills, California in United States
RegionReachAffinity
California6,363,3205.81×
Texas873,9381.02×
New York684,3511.23×
Florida622,8210.92×
Illinois424,1001.28×
New Jersey303,0761.2×
Pennsylvania300,0630.9×
Michigan280,9031.08×
Georgia280,0640.91×
Washington270,1501.35×
North Carolina254,1670.85×
Ohio253,1350.83×
Virginia244,0111.01×
Massachusetts233,9401.19×
Arizona224,7691.11×
Tennessee171,2690.86×
Colorado162,9581.04×
Maryland161,5640.94×
Indiana149,4760.82×
Missouri141,7260.88×
Oregon129,5681.14×
Minnesota128,0310.9×
Nevada123,0981.28×
Wisconsin122,6900.82×
Alabama119,6620.86×
South Carolina115,8650.77×
Connecticut103,9051.04×
Louisiana102,9630.8×
Utah93,7091.05×
Kentucky86,1260.69×
Oklahoma79,1780.72×
Iowa74,4050.91×
Kansas71,0600.91×
Arkansas67,5710.82×
Mississippi58,9290.72×
Idaho49,1040.98×
Washington, District of Columbia41,6161.39×
Hawaii39,4220.92×
New Mexico38,1390.76×
Nebraska36,0570.72×
New Hampshire32,1610.82×
West Virginia28,2840.61×
Maine26,5390.74×
Rhode Island23,8540.75×
Delaware19,3470.7×
Montana17,2240.62×
Alaska15,8060.74×
South Dakota15,5430.68×
North Dakota12,7690.62×
Vermont12,3950.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beverly Hills, California audience
BrandAffinityCategory
Rosamund Pike15.76×Movies & TV
MSN3.55×News
Hollywood Sign9.62×Travel & Leisure
Bill Nighy22×Movies & TV
Planet Fitness3.33×Sports
Diaper bag5.01×Kids & Family
Rumer Willis13.35×Movies & TV
Staples (Canada)2.83×Business & Career
Hobby Lobby2.06×Home & Garden
southwest airlines2.78×Travel & Leisure
Catherine O'Hara3.37×Movies & TV
Eyelash extensions3.44×Beauty & Wellness
Happiness1.56×Health
Livemusic2.58×Music & Radio
Nordstrom rack2.3×Fashion & Accessoires
Great Clips2.89×Beauty & Wellness
Dave Franco6.59×Movies & TV
Skin care2.05×Beauty & Wellness
Google Flights2.6×Travel & Leisure
Ticketmaster2.49×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beverly Hills, California audience
TraitClusterScore
ExtroversionTHRILL1.47
Design AffinityPREMIUM1.33
IndulgenceJOY1.31
Price SensitivityPREMIUM1.29
MindfulnessBALANCE1.22
TravellingTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Beverly Hills, California
CountryShare
United States56.4%
Italy5.8%
United Kingdom4.0%

See Beverly Hills, California audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Beverly Hills, California have in United States?

Beverly Hills, California has an estimated audience of 9,954,030 people in United States, concentrated in California and Texas.

What is the gender split and age of Beverly Hills, California fans?

67.0% of Beverly Hills, California fans are female, 33.0% are male, with an average age of 42.0 years.

Which brands do Beverly Hills, California fans like most?

Beverly Hills, California fans show strongest brand affinity for Rosamund Pike (15.76×), MSN (3.55×), and Hollywood Sign (9.62×) over the country average.

Where do Beverly Hills, California fans live in United States?

Beverly Hills, California fans in United States are most concentrated in California (reach 6,363,320), Texas (reach 873,938), and New York (reach 684,351). These three regions account for the largest share of the active audience.

What other brands do Beverly Hills, California fans also like?

Beyond Beverly Hills, California itself, the audience over-indexes on MSN (3.55×), Hollywood Sign (9.62×), Bill Nighy (22×), and Planet Fitness (3.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beverly Hills, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.