Rascasse Audience Intelligence

Beverly Hills, California Audience in United States

A data profile of the people who buy, follow and care about Beverly Hills, California in United States — modelled from more than twelve digital signal sources. Beverly Hills, California has an estimated audience of 9,954,030 people in United States.

#58among City in United States#225among POI in United States#319in Travel & Leisure

The average Beverly Hills, California fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, Pinterest, Mortgage loans, with strongest over-indexing on FedEx (3.5× the country average).

Demographically, the Beverly Hills, California audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beverly Hills, California fan in United States is more female, around 42.0 years old, with strong Convenience Orientation tendencies and a notable affinity for FedEx.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beverly Hills, California profile in United States.

Audience size
10M
in United States
Gender
67.0%♀
33.0% male
Age
42.0
average years
Country rank
#3594
POI in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beverly Hills, California fans

67.0% are female, 33.0% are male, average age 42.0.

Fig. 02

Gender split

67.0%
Female
33.0%
Male
Demographic split for Beverly Hills, California audience in United States
MetricValue
Female67.0%
Male33.0%
Average age42.0
Estimated audience size9,954,030
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Beverly Hills, California audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3921%
40-4924%
50+25%
Fig. 04

Worldwide distribution

56.4%

of the worldwide Beverly Hills, California audience comes from United States.

Worldwide audience distribution share by country for Beverly Hills, California
CountryShare
United States56.4%
Italy5.8%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beverly Hills, California audience in United States is strongest.

Fig. 05

Top regions by affinity

Beverly Hills, California fans by region: top regions in United States
#RegionReachAffinity×
01California~7.5M9.55×
02Nevada~100K1.19×
03Washington~200K1.16×
04Washington, District of Columbia~30K1.10×
05Massachusetts~200K1.06×
06New Jersey~300K1.05×
07Arizona~200K1.05×
08New York~600K1.02×
09Illinois~300K0.99×
10Alaska~20K0.98×
11Oregon~100K0.96×
12Utah~90K0.96×
13Kansas~80K0.96×
14Michigan~200K0.95×
15Virginia~200K0.95×
16Connecticut~100K0.95×
17North Dakota~20K0.94×
18Vermont~20K0.94×
19Colorado~100K0.93×
20Idaho~50K0.93×
21Rhode Island~30K0.93×
22South Dakota~20K0.93×
23West Virginia~40K0.92×
24Hawaii~40K0.92×
25Montana~30K0.92×
26Delaware~30K0.92×
27New Hampshire~40K0.91×
28Texas~800K0.90×
29Florida~600K0.89×
30Mississippi~70K0.89×
31New Mexico~40K0.89×
32Georgia~300K0.88×
33Maryland~200K0.88×
34Arkansas~70K0.88×
35Maine~30K0.88×
36Nebraska~40K0.87×
37Minnesota~100K0.86×
38Alabama~100K0.86×
39Iowa~70K0.86×
40Tennessee~200K0.85×
41Missouri~100K0.84×
42Pennsylvania~300K0.83×
43Louisiana~100K0.83×
44Kentucky~100K0.83×
45Indiana~100K0.82×
46Oklahoma~90K0.82×
47South Carolina~100K0.80×
48Wisconsin~100K0.80×
49Ohio~200K0.79×
50North Carolina~200K0.78×
Fig. 06

Affinity by region

Affinity by region — Beverly Hills, California, United States
0.78×1.00×9.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beverly Hills, California audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beverly Hills, California audience
#·InterestCategoryAffinity×
01Bill NighyMovies & TV12.46×
02Rumer WillisMovies & TV11.72×
03Rosamund PikeMovies & TV7.32×
04Anne HathawayMovies & TV4.33×
05QVCMovies & TV3.64×
06Weather forecastingHome & Garden3.57×
07FedExBusiness & Career3.50×
08Sustainable energyHome & Garden3.22×
09Renewable energyBusiness & Career3.02×
10TicketmasterTravel & Leisure2.80×
11Solar energyHome & Garden2.58×
12Discount storesShopping2.35×
13Mortgage loansBusiness & Career2.31×
14SubwayFood & Beverages2.15×
15PinterestInternet & Social Media2.01×
16Pizza HutFood & Beverages1.87×
17Planet FitnessSports1.86×
18McDonald'sFood & Beverages1.79×
19AirbnbTravel & Leisure1.70×
20FurnitureHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beverly Hills, California audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beverly Hills, California audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.61×
Family OrientationCONSERVATISM1.47×
IndulgenceJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beverly Hills, California audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.79×
TraditionCONSERVATISM0.91×
Risk AppetiteTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beverly Hills, California have in United States?

Beverly Hills, California has an estimated audience of 9,954,030 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Beverly Hills, California fans?

67.0% of Beverly Hills, California fans are female, 33.0% are male, with an average age of 42.0 years.

03

Which brands do Beverly Hills, California fans like most?

Beverly Hills, California fans show strongest brand affinity for FedEx (3.5×), Pinterest (2.01×), and Mortgage loans (2.31×) over the country average.

04

Where do Beverly Hills, California fans live in United States?

Beverly Hills, California fans in United States are most concentrated in California (reach ~7.5M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Beverly Hills, California fans also like?

Beyond Beverly Hills, California itself, the audience over-indexes on Pinterest (2.01×), Mortgage loans (2.31×), Anne Hathaway (4.33×), and Rumer Willis (11.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Beverly Hills, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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