Beverly Hills, California Audience in Germany
Beverly Hills, California has an estimated audience of 293,765 people in Germany. 69.8% are female, 30.2% are male, average age 36.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Home construction, Progressive rock, Preacher (comics), Škoda Kodiaq, Stradivarius.
The average Beverly Hills, California fan in Germany is 36.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Home construction, Progressive rock, Preacher (comics), with strongest over-indexing on Home construction (2.21× the country average). Demographically, the Beverly Hills, California audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Beverly Hills, California fans
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 36.6 |
| Estimated audience size | 293,765 |
Audience persona
The typical Beverly Hills, California fan in Germany is more female, around 36.6 years old, with strong Design Affinity tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 18,709 | 0.29× |
| Baden-Württemberg | 12,517 | 0.31× |
| Bayern | 12,109 | 0.26× |
| Thüringen | 10,323 | 1.38× |
| Sachsen-Anhalt | 10,026 | 1.32× |
| Rheinland-Pfalz | 9,592 | 0.65× |
| Niedersachsen | 9,521 | 0.33× |
| Brandenburg | 9,292 | 1.02× |
| Mecklenburg-Vorpommern | 8,818 | 1.57× |
| Hessen | 8,783 | 0.39× |
| Saarland | 8,766 | 2.43× |
| Bremen | 8,602 | 3.42× |
| Sachsen | 8,346 | 0.58× |
| Schleswig-Holstein | 8,215 | 0.78× |
| Berlin | 5,880 | 0.45× |
| Hamburg | 5,406 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 2.21× | Home & Garden |
| Progressive rock | 2.76× | Music & Radio |
| Preacher (comics) | 10.98× | Literature |
| Škoda Kodiaq | 2.92× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| Artistic inspiration | 1.52× | Arts & Culture |
| Minestrone | 2.76× | Food & Beverages |
| Commercial mortgage | 2.08× | Business & Career |
| Home Delivery | 2.65× | Food & Beverages |
| Hauptschule | 7× | Kids & Family |
| Natural rubber | 2.05× | Cars & Mobility |
| Jersey (fabric) | 3.97× | Fashion & Accessoires |
| Pro-Ject | 4.59× | Music & Radio |
| The Professor (Gilligan's Island) | 7.62× | |
| Nurse education | 1.68× | Kids & Family |
| Volvo V60 | 3.09× | Cars & Mobility |
| Hà Tĩnh | 8.38× | Travel & Leisure |
| Euphonium | 6.95× | Music & Radio |
| Graham Greene (actor) | 2.26× | |
| MS Mode | 3.93× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.72 |
| Quality Awareness | PREMIUM | 1.49 |
| Sports Activity | POWER | 1.43 |
| Early Adopter Mentality | POWER | 1.35 |
| Urban Lifestyle | OPEN | 1.3 |
| Sustainability | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.4% |
| Italy | 5.8% |
| United Kingdom | 4.0% |
See Beverly Hills, California audiences in other countries
- Beverly Hills, California — United States
- Beverly Hills, California — United Kingdom
- Beverly Hills, California — France
- Beverly Hills, California — Italy
- Beverly Hills, California — Spain
- Beverly Hills, California — Brazil
- Beverly Hills, California — Japan
- Beverly Hills, California — South Korea
- Beverly Hills, California — India
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Beverly Hills, California have in Germany?
Beverly Hills, California has an estimated audience of 293,765 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Beverly Hills, California fans?
69.8% of Beverly Hills, California fans are female, 30.2% are male, with an average age of 36.6 years.
Which brands do Beverly Hills, California fans like most?
Beverly Hills, California fans show strongest brand affinity for Home construction (2.21×), Progressive rock (2.76×), and Preacher (comics) (10.98×) over the country average.
Where do Beverly Hills, California fans live in Germany?
Beverly Hills, California fans in Germany are most concentrated in Nordrhein-Westfalen (reach 18,709), Baden-Württemberg (reach 12,517), and Bayern (reach 12,109). These three regions account for the largest share of the active audience.
What other brands do Beverly Hills, California fans also like?
Beyond Beverly Hills, California itself, the audience over-indexes on Progressive rock (2.76×), Preacher (comics) (10.98×), Škoda Kodiaq (2.92×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beverly Hills, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.