Rascasse Audience Intelligence

Beverly Hills, California Audience in Germany

A data profile of the people who buy, follow and care about Beverly Hills, California in Germany — modelled from more than twelve digital signal sources. Beverly Hills, California has an estimated audience of 293,765 people in Germany.

#348among City in Germany#1676among POI in Germany#1422in Travel & Leisure

The average Beverly Hills, California fan in Germany is 36.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mel Gibson, Ticketmaster, Parasailing, with strongest over-indexing on Mel Gibson (21.59× the country average).

Demographically, the Beverly Hills, California audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Extroversion, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Beverly Hills, California fan in Germany is more female, around 36.6 years old, with strong Extroversion tendencies and a notable affinity for Mel Gibson.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beverly Hills, California profile in Germany.

Audience size
294K
in Germany
Gender
69.8%♀
30.2% male
Age
36.6
average years
Country rank
#17605
POI in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beverly Hills, California fans

69.8% are female, 30.2% are male, average age 36.6.

Fig. 02

Gender split

69.8%
Female
30.2%
Male
Demographic split for Beverly Hills, California audience in Germany
MetricValue
Female69.8%
Male30.2%
Average age36.6
Estimated audience size293,765
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Beverly Hills, California audience in Germany
Age bracketShare%
16-1921%
20-2923%
30-3925%
40-4917%
50+13%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Beverly Hills, California audience comes from Germany.

Worldwide audience distribution share by country for Beverly Hills, California
CountryShare
United States56.4%
Italy5.8%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beverly Hills, California audience in Germany is strongest.

Fig. 05

Top regions by affinity

Beverly Hills, California fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.27×
02Saarland~4K1.16×
03Mecklenburg-Vorpommern~6K1.06×
04Thüringen~8K1.04×
05Sachsen-Anhalt~8K1.03×
06Brandenburg~9K1.00×
07Schleswig-Holstein~10K0.98×
08Hamburg~6K0.98×
09Rheinland-Pfalz~10K0.96×
10Sachsen~10K0.95×
11Berlin~10K0.94×
12Niedersachsen~30K0.92×
13Hessen~20K0.91×
14Baden-Württemberg~40K0.90×
15Bayern~40K0.89×
16Nordrhein-Westfalen~50K0.85×
Fig. 06

Affinity by region

Affinity by region — Beverly Hills, California, Germany
0.85×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beverly Hills, California audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beverly Hills, California audience
#·InterestCategoryAffinity×
01ParasailingSports86.91×
02Daytona International SpeedwaySports28.74×
03Mel GibsonMovies & TV21.59×
04Free PeopleFashion & Accessoires16.51×
05Il GiornaleNews16.01×
06TicketmasterTravel & Leisure13.41×
07Elementary (TV series)Movies & TV11.13×
08Barbara PalvinFashion & Accessoires8.65×
09Alexandra DaddarioMovies & TV8.56×
10Jason StathamMovies & TV6.78×
11Kaley CuocoMovies & TV5.67×
12Pamela AndersonMovies & TV5.05×
13Emily BluntMovies & TV4.79×
14Self-confidenceHealth3.48×
15Self careHealth3.05×
16NatureHome & Garden2.69×
17VacationsTravel & Leisure2.28×
18FamilyKids & Family2.13×
19RyanairTravel & Leisure2.07×
20GermanyTravel & Leisure1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beverly Hills, California audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beverly Hills, California audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.35×
Quality AwarenessPREMIUM1.31×
Community OrientationOPEN1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beverly Hills, California audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.70×
Price SensitivityPREMIUM0.81×
PatriotismCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beverly Hills, California have in Germany?

Beverly Hills, California has an estimated audience of 293,765 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Beverly Hills, California fans?

69.8% of Beverly Hills, California fans are female, 30.2% are male, with an average age of 36.6 years.

03

Which brands do Beverly Hills, California fans like most?

Beverly Hills, California fans show strongest brand affinity for Mel Gibson (21.59×), Ticketmaster (13.41×), and Parasailing (86.91×) over the country average.

04

Where do Beverly Hills, California fans live in Germany?

Beverly Hills, California fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Beverly Hills, California fans also like?

Beyond Beverly Hills, California itself, the audience over-indexes on Ticketmaster (13.41×), Parasailing (86.91×), Daytona International Speedway (28.74×), and Free People (16.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Beverly Hills, California audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Beverly Hills, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →