Sirens Audience in Germany
A data profile of the people who buy, follow and care about Sirens in Germany — modelled from more than twelve digital signal sources. Sirens has an estimated audience of 540,700 people in Germany.
The average Sirens fan in Germany is 39.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Scooby-Doo, Candle, Bob the Builder, with strongest over-indexing on Scooby-Doo (20× the country average).
Demographically, the Sirens audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Extroversion, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sirens fan in Germany is balanced, around 39.9 years old, with strong Extroversion tendencies and a notable affinity for Scooby-Doo.
At a glance
The key figures that characterise the Sirens profile in Germany.
Search interest · 12-month trend
Demographics of Sirens viewers
49.3% are female, 50.7% are male, average age 39.9.
Gender split
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 39.9 |
| Estimated audience size | 540,700 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 7% | |
| 30-39 | 8% | |
| 40-49 | 18% | |
| 50+ | 33% |
Worldwide distribution
of the worldwide Sirens audience comes from Germany.
| Country | Share |
|---|---|
| United States | 14.0% |
| Dominican Republic | 6.9% |
| India | 4.6% |
Geography
Where the Sirens audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~50K | 1.85× | |
| 02 | Mecklenburg-Vorpommern | ~30K | 1.53× | |
| 03 | Sachsen | ~60K | 1.24× | |
| 04 | Brandenburg | ~40K | 1.24× | |
| 05 | Thüringen | ~30K | 1.10× | |
| 06 | Bremen | ~9K | 1.08× | |
| 07 | Saarland | ~10K | 1.00× | |
| 08 | Niedersachsen | ~90K | 0.98× | |
| 09 | Berlin | ~40K | 0.90× | |
| 10 | Hamburg | ~20K | 0.83× | |
| 11 | Rheinland-Pfalz | ~40K | 0.82× | |
| 12 | Nordrhein-Westfalen | ~200K | 0.81× | |
| 13 | Schleswig-Holstein | ~30K | 0.80× | |
| 14 | Hessen | ~50K | 0.74× | |
| 15 | Baden-Württemberg | ~90K | 0.66× | |
| 16 | Bayern | ~100K | 0.65× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Sirens audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Practical Magic | Movies & TV | 21.80× | ||
| 02 | Scooby-Doo | Movies & TV | 20.00× | ||
| 03 | Bob the Builder | Movies & TV | 20.00× | ||
| 04 | Monty Python's Life of Brian | Movies & TV | 20.00× | ||
| 05 | Austin Powers (film series) | Movies & TV | 20.00× | ||
| 06 | Garfield | Movies & TV | 20.00× | ||
| 07 | Descendants (2015 film) | Movies & TV | 20.00× | ||
| 08 | Neil Patrick Harris | Movies & TV | 20.00× | ||
| 09 | Pocahontas (1995 film) | Movies & TV | 15.33× | ||
| 10 | Dua Lipa | Music & Radio | 9.63× | ||
| 11 | Candle | Home & Garden | 9.23× | ||
| 12 | Daniel Radcliffe | Movies & TV | 8.48× | ||
| 13 | Love & Sex | Kids & Family | 7.94× | ||
| 14 | Shōnen manga | Literature | 7.47× | ||
| 15 | Demi Moore | Movies & TV | 7.40× | ||
| 16 | Nickelodeon | Movies & TV | 7.14× | ||
| 17 | Millie Bobby Brown | Movies & TV | 4.43× | ||
| 18 | Batman | Movies & TV | 3.79× | ||
| 19 | Superman | Movies & TV | 3.11× | ||
| 20 | Harry Potter | Movies & TV | 2.72× |
Personality of the Sirens audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.56× | |
| Individualism | JOY | 1.34× | |
| Tradition | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.78× | |
| Sports Activity | POWER | 0.79× | |
| Need for Security | CONSERVATISM | 0.83× |
Frequently asked questions
How many fans does Sirens have in Germany?
Sirens has an estimated audience of 540,700 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sirens viewers?
49.3% of Sirens fans are female, 50.7% are male, with an average age of 39.9 years.
Which brands do Sirens fans like most?
Sirens fans show strongest brand affinity for Scooby-Doo (20×), Candle (9.23×), and Bob the Builder (20×) over the country average.
Where do Sirens fans live in Germany?
Sirens fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Niedersachsen (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Sirens fans also like?
Beyond Sirens itself, the audience over-indexes on Candle (9.23×), Bob the Builder (20×), Monty Python's Life of Brian (20×), and Love & Sex (7.94×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Sirens audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sirens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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