Rascasse Audience Intelligence

Sirens Audience in United States

A data profile of the people who buy, follow and care about Sirens in United States — modelled from more than twelve digital signal sources. Sirens has an estimated audience of 2,501,521 people in United States.

#190among TV series in United States#633among Movie / TV Show / Series in United States#1730in Movies & TV

The average Sirens fan in United States is 33.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tobey Maguire, Air Europa, forex trader, with strongest over-indexing on Tobey Maguire (53.55× the country average).

Demographically, the Sirens audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sirens fan in United States is balanced, around 33.0 years old, with strong Family Orientation tendencies and a notable affinity for Tobey Maguire.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sirens profile in United States.

Audience size
2.5M
in United States
Gender
50.3%♀
49.7% male
Age
33.0
average years
Country rank
#11923
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-78%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sirens viewers

50.3% are female, 49.7% are male, average age 33.0.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Sirens audience in United States
MetricValue
Female50.3%
Male49.7%
Average age33.0
Estimated audience size2,501,521
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Sirens audience in United States
Age bracketShare%
16-1936%
20-2921%
30-3919%
40-4914%
50+9%
Fig. 04

Worldwide distribution

14.0%

of the worldwide Sirens audience comes from United States.

Worldwide audience distribution share by country for Sirens
CountryShare
United States14.0%
Dominican Republic6.9%
India4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sirens audience in United States is strongest.

Fig. 05

Top regions by affinity

Sirens fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~90K1.51×
02Ohio~200K1.27×
03Connecticut~50K1.20×
04Massachusetts~90K1.18×
05Washington~90K1.16×
06South Carolina~70K1.14×
07Oklahoma~50K1.10×
08New Hampshire~20K1.10×
09Maine~20K1.10×
10Vermont~8K1.10×
11Minnesota~60K1.08×
12Pennsylvania~100K1.07×
13Rhode Island~10K1.05×
14North Carolina~100K1.03×
15New Jersey~100K1.03×
16Missouri~70K1.02×
17Delaware~10K1.02×
18New York~200K1.01×
19Georgia~100K1.01×
20Michigan~100K1.01×
21Louisiana~50K1.01×
22Kentucky~50K1.01×
23California~400K0.98×
24Illinois~100K0.98×
25Indiana~70K0.98×
26Alabama~50K0.98×
27Oregon~40K0.98×
28Mississippi~30K0.98×
29Nebraska~20K0.98×
30Alaska~8K0.98×
31Florida~300K0.97×
32Virginia~90K0.97×
33Colorado~60K0.97×
34Arkansas~30K0.96×
35Texas~300K0.95×
36Kansas~30K0.95×
37Maryland~60K0.94×
38Iowa~30K0.94×
39Idaho~20K0.94×
40Utah~30K0.93×
41Montana~10K0.93×
42Tennessee~70K0.91×
43West Virginia~20K0.91×
44South Dakota~8K0.90×
45North Dakota~7K0.90×
46Arizona~70K0.89×
47Hawaii~20K0.88×
48Nevada~30K0.83×
49Washington, District of Columbia~10K0.80×
50New Mexico~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Sirens, United States
0.79×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sirens audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sirens audience
#·InterestCategoryAffinity×
01Air EuropaTravel & Leisure161.08×
02Tobey MaguireMovies & TV53.55×
03Drain cleanerHome & Garden25.13×
04forex traderBusiness & Career24.34×
05International educationBusiness & Career20.00×
06malwarebytesTechnology & Electronics20.00×
07LitecoinBusiness & Career20.00×
08Naomi ScottMovies & TV18.69×
09QuiznosFood & Beverages17.68×
10Isla FisherMovies & TV14.64×
11Joseph Gordon-LevittMovies & TV10.14×
12Graphic novelLiterature9.10×
13Drag racingCars & Mobility7.16×
14Brittany SnowMovies & TV6.73×
15LogisticsBusiness & Career6.34×
16PokémonGames4.74×
17WhataburgerFood & Beverages4.30×
18Anime and manga fandomLiterature4.20×
19High schoolBusiness & Career3.74×
20Dog walkingPets & Animals3.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sirens audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sirens audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.63×
Community OrientationOPEN1.60×
Convenience OrientationPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sirens audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.63×
SustainabilityBALANCE0.69×
Quality AwarenessPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sirens have in United States?

Sirens has an estimated audience of 2,501,521 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sirens viewers?

50.3% of Sirens fans are female, 49.7% are male, with an average age of 33.0 years.

03

Which brands do Sirens fans like most?

Sirens fans show strongest brand affinity for Tobey Maguire (53.55×), Air Europa (161.08×), and forex trader (24.34×) over the country average.

04

Where do Sirens fans live in United States?

Sirens fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Sirens fans also like?

Beyond Sirens itself, the audience over-indexes on Air Europa (161.08×), forex trader (24.34×), International education (20×), and Logistics (6.34×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Sirens audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sirens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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