Power supply Audience in United States

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Power supply has an estimated audience of 2,991,131 people in United States. 32.6% are female, 67.4% are male, average age 44.9. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Governor of Michigan, Wikia, Grinch, Wok.

The average Power supply fan in United States is 44.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Governor of Michigan, Wikia, with strongest over-indexing on Vocal harmony (12.36× the country average). Demographically, the Power supply audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Power supply fans

Demographic split for Power supply audience in United States
MetricValue
Female32.6%
Male67.4%
Average age44.9
Estimated audience size2,991,131

Audience persona

The typical Power supply fan in United States is more male, around 44.9 years old, with strong Need for Security tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Power supply in United States
RegionReachAffinity
California462,3911.41×
Texas343,3471.34×
Florida228,4491.13×
New York175,3461.05×
Georgia111,6611.21×
Illinois104,8531.05×
Pennsylvania95,2650.95×
Michigan93,7741.2×
Ohio92,8341.01×
North Carolina89,1000.99×
Virginia78,7211.08×
Tennessee71,5301.19×
New Jersey70,6470.93×
Washington67,3891.12×
Arizona64,1971.05×
Indiana61,3631.12×
Massachusetts57,7530.98×
Missouri51,4861.07×
Maryland47,2890.92×
Alabama46,0891.1×
Colorado45,8920.97×
South Carolina45,0121×
Wisconsin43,5110.97×
Oklahoma43,1341.3×
Kentucky42,3481.13×
Minnesota41,8950.98×
Louisiana40,1691.04×
Oregon38,0431.11×
Nevada32,1521.11×
Utah31,5521.18×
Arkansas27,9021.13×
Connecticut25,7890.86×
Kansas24,4101.04×
Mississippi24,1600.98×
Iowa23,5230.95×
New Mexico16,8091.12×
Idaho13,8140.92×
West Virginia13,7620.99×
Nebraska13,7590.92×
Hawaii10,8200.84×
New Hampshire10,2710.87×
Maine8,2470.77×
Rhode Island7,4580.78×
South Dakota6,4220.93×
Washington, District of Columbia6,4130.71×
Montana5,8990.71×
North Dakota5,8360.95×
Delaware5,6130.68×
Alaska5,1750.81×
Vermont3,6680.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Power supply audience
BrandAffinityCategory
Vocal harmony12.36×Music & Radio
Governor of Michigan15.54×Politics & Society
Wikia6.58×Internet & Social Media
Grinch6.66×Movies & TV
Wok10.59×Food & Beverages
Historic site6.78×Arts & Culture
Hipster14.89×Politics & Society
Fairy godmother11.2×Literature
Goop8.02×Internet & Social Media
Hibachi11.31×Food & Beverages
Israel2.87×Travel & Leisure
Cherish (group)13.76×Music & Radio
Google Home7.73×Technology & Electronics
N1 road (South Africa)4.54×Travel & Leisure
N1 road (South Africa)4.34×Travel & Leisure
Grace Slick8.76×Music & Radio
La Jolla9.02×Travel & Leisure
El Paso County, Colorado12.59×Travel & Leisure
headspace9.02×Health
Gift registry11.76×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Power supply audience
TraitClusterScore
Need for SecurityCONSERVATISM1.76
Early Adopter MentalityPOWER1.66
IndividualismJOY1.61
Quality AwarenessPREMIUM1.6
PatriotismCONSERVATISM1.56
DIY MentalityTHRILL1.51

Worldwide distribution

Worldwide audience distribution share by country for Power supply
CountryShare
United States18.7%
Brazil7.0%
Netherlands6.0%

See Power supply audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Power supply have in United States?

Power supply has an estimated audience of 2,991,131 people in United States, concentrated in California and Texas.

What is the gender split and age of Power supply fans?

32.6% of Power supply fans are female, 67.4% are male, with an average age of 44.9 years.

Which brands do Power supply fans like most?

Power supply fans show strongest brand affinity for Vocal harmony (12.36×), Governor of Michigan (15.54×), and Wikia (6.58×) over the country average.

Where do Power supply fans live in United States?

Power supply fans in United States are most concentrated in California (reach 462,391), Texas (reach 343,347), and Florida (reach 228,449). These three regions account for the largest share of the active audience.

What other brands do Power supply fans also like?

Beyond Power supply itself, the audience over-indexes on Governor of Michigan (15.54×), Wikia (6.58×), Grinch (6.66×), and Wok (10.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Power supply. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.