Rascasse Audience Intelligence

Power supply Audience in United States

A data profile of the people who buy, follow and care about Power supply in United States — modelled from more than twelve digital signal sources. Power supply has an estimated audience of 2,991,131 people in United States.

#5123among Topic in United States#635in Home & Garden

The average Power supply fan in United States is 44.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Incandescent light bulb, Solar energy, Sustainable energy, with strongest over-indexing on Incandescent light bulb (17.86× the country average).

Demographically, the Power supply audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Power supply fan in United States is more male, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Incandescent light bulb.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Power supply profile in United States.

Audience size
3M
in United States
Gender
32.6%♀
67.4% male
Age
44.9
average years
Country rank
#10337
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Power supply fans

32.6% are female, 67.4% are male, average age 44.9.

Fig. 02

Gender split

32.6%
Female
67.4%
Male
Demographic split for Power supply audience in United States
MetricValue
Female32.6%
Male67.4%
Average age44.9
Estimated audience size2,991,131
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Power supply audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3918%
40-4923%
50+35%
Fig. 04

Worldwide distribution

18.7%

of the worldwide Power supply audience comes from United States.

Worldwide audience distribution share by country for Power supply
CountryShare
United States18.7%
Brazil7.0%
Netherlands5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Power supply audience in United States is strongest.

Fig. 05

Top regions by affinity

Power supply fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~50K1.56×
02Utah~40K1.37×
03Oklahoma~40K1.33×
04Texas~300K1.26×
05Arkansas~30K1.24×
06California~400K1.22×
07Georgia~100K1.16×
08Indiana~60K1.13×
09Michigan~90K1.12×
10Alabama~50K1.11×
11Kentucky~40K1.11×
12South Dakota~8K1.11×
13Tennessee~70K1.10×
14Kansas~30K1.07×
15New Mexico~20K1.07×
16Oregon~40K1.06×
17Florida~200K1.05×
18Washington~60K1.04×
19Mississippi~30K1.03×
20Arizona~60K1.02×
21Missouri~50K1.02×
22Louisiana~40K1.02×
23West Virginia~10K1.02×
24Virginia~70K1.01×
25South Carolina~50K1.00×
26North Dakota~6K0.99×
27Illinois~100K0.98×
28Idaho~10K0.98×
29Delaware~8K0.97×
30Ohio~90K0.96×
31Iowa~20K0.95×
32Maryland~50K0.94×
33Wisconsin~40K0.94×
34North Carolina~80K0.93×
35Nebraska~10K0.93×
36New Hampshire~10K0.93×
37Alaska~6K0.93×
38Colorado~40K0.92×
39Minnesota~40K0.91×
40New York~200K0.90×
41Massachusetts~50K0.90×
42Hawaii~10K0.90×
43Rhode Island~9K0.90×
44Pennsylvania~90K0.88×
45Montana~7K0.88×
46New Jersey~70K0.87×
47Connecticut~30K0.85×
48Vermont~4K0.85×
49Maine~9K0.84×
50Washington, District of Columbia~7K0.76×
Fig. 06

Affinity by region

Affinity by region — Power supply, United States
0.76×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Power supply audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Power supply audience
#·InterestCategoryAffinity×
01TransistorTechnology & Electronics17.98×
02Incandescent light bulbHome & Garden17.86×
03SpreadsheetTechnology & Electronics11.28×
04Rechargeable batteryHome & Garden5.71×
05Sustainable energyHome & Garden4.42×
06LED lampHome & Garden4.15×
07MotorboatCars & Mobility3.98×
08Solar energyHome & Garden3.84×
09Solar panelHome & Garden3.82×
10Renewable energyBusiness & Career3.77×
11Automobile repair shopCars & Mobility3.74×
12Discount TireShopping3.46×
13Home automationTechnology & Electronics3.18×
14Rail transportTravel & Leisure2.72×
15FedExBusiness & Career2.51×
16United Parcel ServiceBusiness & Career2.36×
17InnovationBusiness & Career2.30×
18AutoZoneCars & Mobility2.00×
19Best BuyShopping1.65×
20Planet FitnessSports1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Power supply audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Power supply audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.09×
Convenience OrientationPREMIUM1.88×
Need for SecurityCONSERVATISM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Power supply audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
MindfulnessBALANCE0.73×
Healthy LifestyleBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Power supply have in United States?

Power supply has an estimated audience of 2,991,131 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Power supply fans?

32.6% of Power supply fans are female, 67.4% are male, with an average age of 44.9 years.

03

Which brands do Power supply fans like most?

Power supply fans show strongest brand affinity for Incandescent light bulb (17.86×), Solar energy (3.84×), and Sustainable energy (4.42×) over the country average.

04

Where do Power supply fans live in United States?

Power supply fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Power supply fans also like?

Beyond Power supply itself, the audience over-indexes on Solar energy (3.84×), Sustainable energy (4.42×), Renewable energy (3.77×), and Discount Tire (3.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Power supply audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Power supply. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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