Power supply Audience in Germany
Power supply has an estimated audience of 565,679 people in Germany. 39.0% are female, 61.0% are male, average age 44.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home construction, Nazım Hikmet Ran, VfL Wolfsburg, Cocktail, Urban Outfitters.
The average Power supply fan in Germany is 44.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home construction, Nazım Hikmet Ran, VfL Wolfsburg, with strongest over-indexing on Home construction (1.84× the country average). Demographically, the Power supply audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Convenience Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Power supply fans
| Metric | Value |
|---|---|
| Female | 39.0% |
| Male | 61.0% |
| Average age | 44.5 |
| Estimated audience size | 565,679 |
Audience persona
The typical Power supply fan in Germany is more male, around 44.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 142,012 | 1.15× |
| Bayern | 96,918 | 1.07× |
| Baden-Württemberg | 89,430 | 1.16× |
| Niedersachsen | 68,275 | 1.24× |
| Hessen | 43,693 | 1.01× |
| Rheinland-Pfalz | 28,639 | 1.01× |
| Sachsen | 27,899 | 1.01× |
| Berlin | 25,405 | 1× |
| Schleswig-Holstein | 19,829 | 0.98× |
| Brandenburg | 15,701 | 0.89× |
| Thüringen | 13,129 | 0.91× |
| Sachsen-Anhalt | 12,893 | 0.88× |
| Hamburg | 12,566 | 0.98× |
| Mecklenburg-Vorpommern | 8,227 | 0.76× |
| Saarland | 6,170 | 0.89× |
| Bremen | 5,112 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 1.84× | Home & Garden |
| Nazım Hikmet Ran | 20× | Literature |
| VfL Wolfsburg | 2.61× | Sports |
| Cocktail | 1.81× | Food & Beverages |
| Urban Outfitters | 2.31× | Shopping |
| Litter box | 1.76× | Pets & Animals |
| Progressive rock | 1.96× | Music & Radio |
| Stradivarius | 1.94× | Shopping |
| Israel | 2.33× | Travel & Leisure |
| Unique Gifts | 1.52× | Shopping |
| Women's empowerment | 3.93× | Politics & Society |
| MK | 2.95× | Music & Radio |
| Stucco | 2.34× | Home & Garden |
| Eindhoven | 1.91× | Travel & Leisure |
| KLIX (AM) | 2.18× | Music & Radio |
| Minestrone | 2.17× | Food & Beverages |
| Škoda Kodiaq | 1.72× | Cars & Mobility |
| Corfu (regional unit) | 2.41× | Travel & Leisure |
| Hypertext | 2.11× | Technology & Electronics |
| Elizabethtown College | 14.71× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.08 |
| Patriotism | CONSERVATISM | 1.88 |
| Early Adopter Mentality | POWER | 1.77 |
| Individualism | JOY | 1.72 |
| DIY Mentality | THRILL | 1.71 |
| Need for Security | CONSERVATISM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Brazil | 7.0% |
| Netherlands | 6.0% |
See Power supply audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Power supply have in Germany?
Power supply has an estimated audience of 565,679 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Power supply fans?
39.0% of Power supply fans are female, 61.0% are male, with an average age of 44.5 years.
Which brands do Power supply fans like most?
Power supply fans show strongest brand affinity for Home construction (1.84×), Nazım Hikmet Ran (20×), and VfL Wolfsburg (2.61×) over the country average.
Where do Power supply fans live in Germany?
Power supply fans in Germany are most concentrated in Nordrhein-Westfalen (reach 142,012), Bayern (reach 96,918), and Baden-Württemberg (reach 89,430). These three regions account for the largest share of the active audience.
What other brands do Power supply fans also like?
Beyond Power supply itself, the audience over-indexes on Nazım Hikmet Ran (20×), VfL Wolfsburg (2.61×), Cocktail (1.81×), and Urban Outfitters (2.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Power supply. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.