Rascasse Audience Intelligence

Power supply Audience in Germany

A data profile of the people who buy, follow and care about Power supply in Germany — modelled from more than twelve digital signal sources. Power supply has an estimated audience of 565,679 people in Germany.

#4367among Topic in Germany#614in Home & Garden

The average Power supply fan in Germany is 44.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Halle Berry, Mousepad, Solar cell, with strongest over-indexing on Halle Berry (24.25× the country average).

Demographically, the Power supply audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Power supply fan in Germany is more male, around 44.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Halle Berry.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Power supply profile in Germany.

Audience size
566K
in Germany
Gender
39.0%♀
61.0% male
Age
44.5
average years
Country rank
#10618
Topic in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Power supply fans

39.0% are female, 61.0% are male, average age 44.5.

Fig. 02

Gender split

39.0%
Female
61.0%
Male
Demographic split for Power supply audience in Germany
MetricValue
Female39.0%
Male61.0%
Average age44.5
Estimated audience size565,679
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Power supply audience in Germany
Age bracketShare%
16-198%
20-2914%
30-3921%
40-4928%
50+28%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Power supply audience comes from Germany.

Worldwide audience distribution share by country for Power supply
CountryShare
United States18.7%
Brazil7.0%
Netherlands5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Power supply audience in Germany is strongest.

Fig. 05

Top regions by affinity

Power supply fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~70K1.19×
02Nordrhein-Westfalen~100K1.11×
03Baden-Württemberg~80K1.10×
04Bayern~100K1.05×
05Bremen~5K1.05×
06Sachsen~30K1.03×
07Hessen~40K1.01×
08Schleswig-Holstein~20K1.01×
09Rheinland-Pfalz~30K1.00×
10Hamburg~10K0.98×
11Thüringen~10K0.97×
12Berlin~20K0.96×
13Saarland~7K0.95×
14Sachsen-Anhalt~10K0.94×
15Brandenburg~20K0.91×
16Mecklenburg-Vorpommern~9K0.82×
Fig. 06

Affinity by region

Affinity by region — Power supply, Germany
0.82×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Power supply audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Power supply audience
#·InterestCategoryAffinity×
01MousepadTechnology & Electronics43.28×
02Halle BerryMovies & TV24.25×
03Eva MendesMovies & TV9.98×
04Computer data storageTechnology & Electronics9.46×
05Tim AllenMovies & TV8.99×
06Solar cellHome & Garden8.56×
07Battery chargerHome & Garden8.55×
08AluminiumHome & Garden7.69×
09Non-alcoholic beverageFood & Beverages5.41×
10Sandra BullockMovies & TV5.17×
11Instant GamingGames3.89×
12Efficient energy useTechnology & Electronics3.52×
13FRITZ!BoxTechnology & Electronics3.17×
14Public transportCars & Mobility2.98×
15Solar powerHome & Garden2.86×
16Solar energyHome & Garden2.78×
17PostbankBusiness & Career2.30×
18RedditInternet & Social Media2.25×
19NatureHome & Garden1.86×
20FamilyKids & Family1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Power supply audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Power supply audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.14×
PatriotismCONSERVATISM1.67×
Need for SecurityCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Power supply audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.68×
CreativityOPEN0.71×
Sports ActivityPOWER0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Power supply have in Germany?

Power supply has an estimated audience of 565,679 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Power supply fans?

39.0% of Power supply fans are female, 61.0% are male, with an average age of 44.5 years.

03

Which brands do Power supply fans like most?

Power supply fans show strongest brand affinity for Halle Berry (24.25×), Mousepad (43.28×), and Solar cell (8.56×) over the country average.

04

Where do Power supply fans live in Germany?

Power supply fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Power supply fans also like?

Beyond Power supply itself, the audience over-indexes on Mousepad (43.28×), Solar cell (8.56×), Aluminium (7.69×), and Computer data storage (9.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Power supply audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Power supply. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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