Toyota Fortuner Audience in United States

Toyota Fortuner has an estimated audience of 1,348,362 people in United States. 26.5% are female, 73.5% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Honda City, City car, Honda Jazz, Family car, Subcompact car.

The average Toyota Fortuner fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Honda City, City car, Honda Jazz, with strongest over-indexing on Honda City (155.86× the country average). Demographically, the Toyota Fortuner audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Toyota Fortuner fans

Demographic split for Toyota Fortuner audience in United States
MetricValue
Female26.5%
Male73.5%
Average age36.6
Estimated audience size1,348,362

Audience persona

The typical Toyota Fortuner fan in United States is more male, around 36.6 years old, with strong Family Orientation tendencies and a notable affinity for Honda City.

Top regions in United States

Top regions ranked by reach for Toyota Fortuner in United States
RegionReachAffinity
California179,2051.21×
Texas152,9051.32×
Florida121,5481.33×
New York74,9520.99×
Georgia48,2251.16×
Illinois42,2280.94×
North Carolina40,8391.01×
New Jersey39,8101.16×
Virginia37,4381.14×
Pennsylvania34,8180.77×
Washington30,5231.13×
Ohio28,7820.69×
Tennessee28,7001.06×
Arizona28,5691.04×
Maryland24,9411.08×
Massachusetts24,3890.92×
Colorado23,3761.1×
Michigan21,7910.62×
Louisiana20,8121.2×
South Carolina20,2231×
Indiana20,0130.81×
Alabama19,3721.03×
Missouri17,2530.79×
Kentucky17,2041.02×
West Virginia15,4002.45×
Minnesota15,2900.79×
Oregon15,0310.97×
Oklahoma14,8460.99×
Utah13,8601.15×
Nevada13,8231.06×
Wisconsin13,5070.67×
Arkansas12,8451.16×
Connecticut12,3400.91×
Mississippi12,3351.11×
Hawaii9,3881.62×
Kansas9,0980.86×
Iowa7,9420.71×
Nebraska6,0610.9×
New Mexico5,9960.89×
Idaho5,9740.88×
Washington, District of Columbia4,2941.06×
New Hampshire4,2300.8×
Alaska3,4571.2×
Rhode Island3,2540.76×
Maine3,2190.67×
Montana2,9410.79×
North Dakota2,8261.02×
Delaware2,5570.69×
South Dakota2,4730.79×
Vermont1,9270.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toyota Fortuner audience
BrandAffinityCategory
Honda City155.86×Cars & Mobility
City car57.65×Cars & Mobility
Honda Jazz188.84×Cars & Mobility
Family car36.67×Cars & Mobility
Subcompact car81.64×Cars & Mobility
Honda Civic26.64×Cars & Mobility
Autism Awareness19.03×Health
Jeep Cherokee50.5×Cars & Mobility
Diabetes mellitus awareness12.48×Health
Hatchback15.96×Cars & Mobility
Mitsubishi Pajero69.77×Cars & Mobility
Toyota Tacoma22.33×Cars & Mobility
Motorcycle helmet16.21×Cars & Mobility
Compact sport utility vehicle38.25×Cars & Mobility
Toyota Yaris41.96×Cars & Mobility
Toyota Hilux28.39×Cars & Mobility
Antique car15.16×Cars & Mobility
Carcare15.5×Cars & Mobility
Honda CR-V18.88×Cars & Mobility
Microblogging12.67×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toyota Fortuner audience
TraitClusterScore
Family OrientationCONSERVATISM7.93
Luxury OrientationPREMIUM2.15
Price SensitivityPREMIUM1.9
LGBTQ+ IdentityOPEN1.77
DIY MentalityTHRILL1.64
Early Adopter MentalityPOWER1.49

Worldwide distribution

Worldwide audience distribution share by country for Toyota Fortuner
CountryShare
India16.7%
United States15.6%
Indonesia15.3%

See Toyota Fortuner audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Toyota Fortuner have in United States?

Toyota Fortuner has an estimated audience of 1,348,362 people in United States, concentrated in California and Texas.

What is the gender split and age of Toyota Fortuner fans?

26.5% of Toyota Fortuner fans are female, 73.5% are male, with an average age of 36.6 years.

Which brands do Toyota Fortuner fans like most?

Toyota Fortuner fans show strongest brand affinity for Honda City (155.86×), City car (57.65×), and Honda Jazz (188.84×) over the country average.

Where do Toyota Fortuner fans live in United States?

Toyota Fortuner fans in United States are most concentrated in California (reach 179,205), Texas (reach 152,905), and Florida (reach 121,548). These three regions account for the largest share of the active audience.

What other brands do Toyota Fortuner fans also like?

Beyond Toyota Fortuner itself, the audience over-indexes on City car (57.65×), Honda Jazz (188.84×), Family car (36.67×), and Subcompact car (81.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota Fortuner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.