Toyota Fortuner Audience in United States

Toyota Fortuner logo

Toyota Fortuner has an estimated audience of 1,348,362 people in United States. 26.5% are female, 73.5% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Academy Award for Best Film Editing, Academy Award for Best Production Design, Life of Pi, Arrietty, Babalawo.

The average Toyota Fortuner fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Academy Award for Best Film Editing, Academy Award for Best Production Design, Life of Pi, with strongest over-indexing on Academy Award for Best Film Editing (73.58× the country average). Demographically, the Toyota Fortuner audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Toyota Fortuner fans

Demographic split for Toyota Fortuner audience in United States
MetricValue
Female26.5%
Male73.5%
Average age36.6
Estimated audience size1,348,362

Audience persona

The typical Toyota Fortuner fan in United States is more male, around 36.6 years old, with strong Family Orientation tendencies and a notable affinity for Academy Award for Best Film Editing.

Top regions in United States

Top regions ranked by reach for Toyota Fortuner in United States
RegionReachAffinity
California179,2051.21×
Texas152,9051.32×
Florida121,5481.33×
New York74,9520.99×
Georgia48,2251.16×
Illinois42,2280.94×
North Carolina40,8391.01×
New Jersey39,8101.16×
Virginia37,4381.14×
Pennsylvania34,8180.77×
Washington30,5231.13×
Ohio28,7820.69×
Tennessee28,7001.06×
Arizona28,5691.04×
Maryland24,9411.08×
Massachusetts24,3890.92×
Colorado23,3761.1×
Michigan21,7910.62×
Louisiana20,8121.2×
South Carolina20,2231×
Indiana20,0130.81×
Alabama19,3721.03×
Missouri17,2530.79×
Kentucky17,2041.02×
West Virginia15,4002.45×
Minnesota15,2900.79×
Oregon15,0310.97×
Oklahoma14,8460.99×
Utah13,8601.15×
Nevada13,8231.06×
Wisconsin13,5070.67×
Arkansas12,8451.16×
Connecticut12,3400.91×
Mississippi12,3351.11×
Hawaii9,3881.62×
Kansas9,0980.86×
Iowa7,9420.71×
Nebraska6,0610.9×
New Mexico5,9960.89×
Idaho5,9740.88×
Washington, District of Columbia4,2941.06×
New Hampshire4,2300.8×
Alaska3,4571.2×
Rhode Island3,2540.76×
Maine3,2190.67×
Montana2,9410.79×
North Dakota2,8261.02×
Delaware2,5570.69×
South Dakota2,4730.79×
Vermont1,9270.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toyota Fortuner audience
BrandAffinityCategory
Academy Award for Best Film Editing73.58×Movies & TV
Academy Award for Best Production Design66.24×Movies & TV
Life of Pi28.9×Movies & TV
Arrietty37.48×Movies & TV
Babalawo41.96×
Aix-Marseille University69.48×Business & Career
Electrolyte6.35×Health
Minnesota2.26×Travel & Leisure
Nationality2.66×Politics & Society
Leverage (TV series)7.53×Movies & TV
Academy Award for Best Original Score18.78×Movies & TV
Northrop Grumman6.25×Business & Career
Omaha Storm Chasers18.75×Sports
N1 road (South Africa)3.61×Travel & Leisure
Ixtapaluca15.15×Travel & Leisure
JDSU2.57×Business & Career
Tipsy Elves7.56×Shopping
Acoustic music3.43×Music & Radio
Queens College, City University of New York5.2×Business & Career
Notre Dame Fighting Irish football3.62×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toyota Fortuner audience
TraitClusterScore
Family OrientationCONSERVATISM7.93
Luxury OrientationPREMIUM2.15
Price SensitivityPREMIUM1.9
LGBTQ+ IdentityOPEN1.77
DIY MentalityTHRILL1.64
Early Adopter MentalityPOWER1.49

Worldwide distribution

Worldwide audience distribution share by country for Toyota Fortuner
CountryShare
India16.7%
United States15.6%
Indonesia15.3%

See Toyota Fortuner audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Toyota Fortuner have in United States?

Toyota Fortuner has an estimated audience of 1,348,362 people in United States, concentrated in California and Texas.

What is the gender split and age of Toyota Fortuner fans?

26.5% of Toyota Fortuner fans are female, 73.5% are male, with an average age of 36.6 years.

Which brands do Toyota Fortuner fans like most?

Toyota Fortuner fans show strongest brand affinity for Academy Award for Best Film Editing (73.58×), Academy Award for Best Production Design (66.24×), and Life of Pi (28.9×) over the country average.

Where do Toyota Fortuner fans live in United States?

Toyota Fortuner fans in United States are most concentrated in California (reach 179,205), Texas (reach 152,905), and Florida (reach 121,548). These three regions account for the largest share of the active audience.

What other brands do Toyota Fortuner fans also like?

Beyond Toyota Fortuner itself, the audience over-indexes on Academy Award for Best Production Design (66.24×), Life of Pi (28.9×), Arrietty (37.48×), and Babalawo (41.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota Fortuner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.