AVO Audience in United States

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AVO has an estimated audience of 462,097 people in United States. 63.4% are female, 36.6% are male, average age 41.8. Top regions: New York, Tennessee, California. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Minnesota, The Historian.

The average AVO fan in United States is 41.8 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Tennessee, California. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the AVO audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of AVO fans

Demographic split for AVO audience in United States
MetricValue
Female63.4%
Male36.6%
Average age41.8
Estimated audience size462,097

Audience persona

The typical AVO fan in United States is more female, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for AVO in United States
RegionReachAffinity
New York104,9394.06×
Tennessee56,7476.12×
California41,3350.81×
Louisiana29,9725.03×
Florida29,9130.96×
Ohio23,5841.66×
Texas23,2520.59×
Virginia14,0151.25×
New Jersey13,0261.11×
Massachusetts10,6921.17×
Pennsylvania10,5320.68×
North Carolina10,1740.73×
Georgia9,6210.68×
Illinois9,5980.62×
Colorado8,9041.22×
Washington7,7050.83×
Arkansas7,6682.01×
Michigan7,0610.58×
Connecticut6,6291.43×
Arizona5,9970.64×
Indiana5,1120.61×
Maryland5,0230.63×
South Carolina4,1630.6×
Missouri3,9640.53×
Oregon3,7410.71×
Alabama3,6230.56×
Wisconsin3,2350.47×
Kentucky3,1720.55×
Minnesota2,9520.45×
Nevada2,7930.62×
Oklahoma2,5140.49×
Utah2,3400.57×
Hawaii2,0711.04×
Kansas1,8480.51×
Alaska1,8131.83×
Mississippi1,7310.45×
Iowa1,6470.43×
Rhode Island1,3000.88×
Idaho1,2630.55×
Nebraska1,1530.5×
Delaware1,1060.87×
New Mexico1,0980.47×
New Hampshire1,0770.59×
Washington, District of Columbia1,0710.77×
Maine9580.58×
West Virginia9390.44×
Montana6750.53×
South Dakota4210.39×
Vermont3830.47×
North Dakota3760.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for AVO audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.64×Technology & Electronics
Minnesota2.45×Travel & Leisure
The Historian16.48×Literature
Keynote (presentation software)27.15×Technology & Electronics
Eurail16.57×Cars & Mobility
Jingoism1.55×Politics & Society
Northrop Grumman4.46×Business & Career
Layne Staley4.3×Music & Radio
N1 road (South Africa)2.72×Travel & Leisure
Rhodiola20.97×Health
Parral, Chihuahua9.05×Travel & Leisure
Acoustic music2.3×Music & Radio
Notre Dame Fighting Irish football2.2×Sports
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Étouffée10.31×Food & Beverages
Glasgow, Kentucky11.12×Travel & Leisure
charvel guitars12.76×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by AVO audience
TraitClusterScore
IndulgenceJOY1.59
TravellingTHRILL1.42
Design AffinityPREMIUM1.28
Urban LifestyleOPEN1.2
Career OrientationPOWER1.18
Price SensitivityPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for AVO
CountryShare
United States25.7%
Brazil15.1%
Australia5.5%

See AVO audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does AVO have in United States?

AVO has an estimated audience of 462,097 people in United States, concentrated in New York and Tennessee.

What is the gender split and age of AVO fans?

63.4% of AVO fans are female, 36.6% are male, with an average age of 41.8 years.

Which brands do AVO fans like most?

AVO fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.64×) over the country average.

Where do AVO fans live in United States?

AVO fans in United States are most concentrated in New York (reach 104,939), Tennessee (reach 56,747), and California (reach 41,335). These three regions account for the largest share of the active audience.

What other brands do AVO fans also like?

Beyond AVO itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.64×), Minnesota (2.45×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for AVO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.