Rascasse Audience Intelligence

AVO Target Market in United States

A data profile of the people who buy, follow and care about AVO in United States — modelled from more than twelve digital signal sources. AVO has an estimated audience of 1,034,065 people in United States.

#2358among Brand in United States#1293in Food & Beverages

The average AVO fan in United States is 41.9 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, Tennessee, California.

Top brand affinities include Volkswagen Beetle, Etihad Airways, Volkswagen Type 2, with strongest over-indexing on Volkswagen Beetle (29.59× the country average).

Demographically, the AVO audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical AVO fan in United States is balanced, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Volkswagen Beetle.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AVO profile in United States.

Audience size
1M
in United States
Gender
51.5%♀
48.5% male
Age
41.9
average years
Country rank
#23155
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of AVO

51.5% are female, 48.5% are male, average age 41.9.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for AVO audience in United States
MetricValue
Female51.5%
Male48.5%
Average age41.9
Estimated audience size1,034,065
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the AVO audience in United States
Age bracketShare%
16-1911%
20-2918%
30-3922%
40-4925%
50+23%
Fig. 04

Worldwide distribution

30.3%

of the worldwide AVO audience comes from United States.

Worldwide audience distribution share by country for AVO
CountryShare
United States30.3%
Brazil20.3%
Australia6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AVO audience in United States is strongest.

Fig. 05

Top regions by affinity

AVO customers by region in United States
#RegionReachAffinity×
01Tennessee~90K8.46×
02New York~200K8.23×
03Louisiana~30K4.44×
04Alaska~2K1.72×
05Arkansas~7K1.67×
06Ohio~20K1.46×
07New Jersey~20K1.25×
08Connecticut~6K1.23×
09Colorado~8K1.06×
10Massachusetts~10K0.98×
11Virginia~10K0.96×
12Florida~30K0.92×
13Hawaii~2K0.92×
14Rhode Island~1K0.84×
15Delaware~1K0.84×
16Washington, District of Columbia~1K0.74×
17Vermont<1K0.73×
18Washington~7K0.70×
19North Dakota<1K0.70×
20South Dakota<1K0.69×
21Montana<1K0.68×
22California~40K0.67×
23New Hampshire~1K0.67×
24Maine~1K0.66×
25Oregon~4K0.64×
26North Carolina~10K0.63×
27Alabama~4K0.63×
28Idaho~2K0.63×
29Pennsylvania~10K0.61×
30Mississippi~3K0.61×
31West Virginia~1K0.61×
32Georgia~9K0.60×
33Nevada~3K0.60×
34Arizona~6K0.59×
35Maryland~5K0.58×
36Nebraska~1K0.58×
37New Mexico~1K0.58×
38South Carolina~4K0.56×
39Kentucky~4K0.56×
40Utah~3K0.56×
41Kansas~2K0.56×
42Illinois~9K0.54×
43Indiana~5K0.54×
44Oklahoma~3K0.53×
45Michigan~7K0.52×
46Missouri~4K0.52×
47Iowa~2K0.52×
48Texas~20K0.49×
49Wisconsin~4K0.47×
50Minnesota~3K0.47×
Fig. 06

Affinity by region

Affinity by region — AVO, United States
0.47×1.00×8.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AVO audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AVO audience
#·InterestCategoryAffinity×
01Volkswagen Type 2Cars & Mobility42.82×
02Etihad AirwaysTravel & Leisure35.56×
03Volkswagen BeetleCars & Mobility29.59×
04Cricket World CupSports11.63×
05Car clubCars & Mobility9.87×
06EmiratesTravel & Leisure7.97×
07Baking powderFood & Beverages7.25×
08Qatar AirwaysTravel & Leisure6.39×
09Air CanadaTravel & Leisure6.18×
10DubaiTravel & Leisure5.53×
11WingstopFood & Beverages3.75×
12Microwave ovenHome & Garden3.19×
13Solar energyHome & Garden2.69×
14Public transportCars & Mobility2.51×
15InnovationBusiness & Career2.30×
16FedExBusiness & Career2.06×
17Trader Joe'sShopping1.84×
18Mortgage loansBusiness & Career1.70×
19T-MobileTechnology & Electronics1.54×
20Texas RoadhouseFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AVO audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AVO audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.88×
Urban LifestyleOPEN1.38×
PatriotismCONSERVATISM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AVO audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.63×
SustainabilityBALANCE0.65×
MindfulnessBALANCE0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is AVO's target market in United States?

AVO's target market in United States covers an estimated 1,034,065 people, concentrated in New York and Tennessee.

02

What is the gender split and age of AVO customers?

51.5% of the AVO audience are female, 48.5% are male, with an average age of 41.9 years.

03

Which brands do AVO fans like most?

AVO fans show strongest brand affinity for Volkswagen Beetle (29.59×), Etihad Airways (35.56×), and Volkswagen Type 2 (42.82×) over the country average.

04

Where do AVO fans live in United States?

AVO fans in United States are most concentrated in New York (reach ~200K), Tennessee (reach ~90K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do AVO fans also like?

Beyond AVO itself, the audience over-indexes on Etihad Airways (35.56×), Volkswagen Type 2 (42.82×), Wingstop (3.75×), and Car club (9.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See AVO audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for AVO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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