AMC Gremlin Audience in United States

AMC Gremlin has an estimated audience of 266,255 people in United States. 0.0% are female, 100.0% are male, average age 55.0. Top regions: California, Texas, Florida. Top brand affinities: Volkswagen Beetle, Cadillac, Lawn mower, CarGurus, AutoZone.

The average AMC Gremlin fan in United States is 55.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Volkswagen Beetle, Cadillac, Lawn mower, with strongest over-indexing on Volkswagen Beetle (39.92× the country average). Demographically, the AMC Gremlin audience skews more male with an average age of 55.0, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of AMC Gremlin fans

Demographic split for AMC Gremlin audience in United States
MetricValue
Female0.0%
Male100.0%
Average age55.0
Estimated audience size266,255

Audience persona

The typical AMC Gremlin fan in United States is more male, around 55.0 years old, with strong Risk Appetite tendencies and a notable affinity for Volkswagen Beetle.

Top regions in United States

Top regions ranked by reach for AMC Gremlin in United States
RegionReachAffinity
California17,9740.61×
Texas17,5140.77×
Florida12,5820.7×
Ohio9,3261.14×
New York8,6820.58×
Pennsylvania8,6770.97×
Michigan8,2821.19×
North Carolina7,6790.96×
Illinois7,4080.84×
Georgia6,5140.79×
Tennessee6,2191.16×
Washington6,0901.14×
Indiana5,8411.2×
Virginia5,4420.84×
Wisconsin5,3751.34×
Colorado5,3631.28×
Missouri5,2991.23×
Arizona5,0040.92×
Minnesota4,3401.14×
Massachusetts4,1480.79×
Kentucky4,1471.24×
New Jersey3,8820.57×
Alabama3,7371×
Oklahoma3,6941.25×
Oregon3,6221.19×
South Carolina3,4870.87×
Kansas3,2691.56×
Utah2,7331.15×
Maryland2,7130.59×
Iowa2,6761.22×
Louisiana2,5040.73×
Arkansas2,4091.1×
Connecticut2,3420.88×
Nevada1,8600.72×
Mississippi1,8310.83×
Idaho1,7721.33×
West Virginia1,5481.25×
Nebraska1,5301.15×
Maine1,2371.3×
New Hampshire1,2151.16×
New Mexico1,2070.9×
Montana9741.32×
South Dakota6991.14×
Rhode Island6710.79×
Alaska6671.17×
North Dakota6441.18×
Hawaii5380.47×
Washington, District of Columbia5010.63×
Vermont4661×
Delaware4660.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for AMC Gremlin audience
BrandAffinityCategory
Volkswagen Beetle39.92×Cars & Mobility
Cadillac7.59×Cars & Mobility
Lawn mower6.02×Home & Garden
CarGurus4.5×Cars & Mobility
AutoZone2.91×Cars & Mobility
Convertible8.27×Cars & Mobility
Kia Sportage13.53×Cars & Mobility
Google Maps2.51×Internet & Social Media
Automobile repair shop5.49×Cars & Mobility
Used car2.9×Cars & Mobility
Ford Mustang5.94×Cars & Mobility
NASCAR3.62×Sports
Capital One2.24×Business & Career
Dodge4.92×Cars & Mobility
Flea market4.7×Home & Garden
Staples (Canada)2.69×Business & Career
Harley-Davidson3.89×Cars & Mobility
SUVs2.01×Cars & Mobility
Indeed.com2.04×Business & Career
Lowe's1.78×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by AMC Gremlin audience
TraitClusterScore
Risk AppetiteTHRILL1.39
Need for SecurityCONSERVATISM1.39
DIY MentalityTHRILL1.32
PatriotismCONSERVATISM1.29
Quality AwarenessPREMIUM1.24
Early Adopter MentalityPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for AMC Gremlin
CountryShare
United States86.9%
Germany10.6%
Italy2.5%

See AMC Gremlin audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does AMC Gremlin have in United States?

AMC Gremlin has an estimated audience of 266,255 people in United States, concentrated in California and Texas.

What is the gender split and age of AMC Gremlin fans?

0.0% of AMC Gremlin fans are female, 100.0% are male, with an average age of 55.0 years.

Which brands do AMC Gremlin fans like most?

AMC Gremlin fans show strongest brand affinity for Volkswagen Beetle (39.92×), Cadillac (7.59×), and Lawn mower (6.02×) over the country average.

Where do AMC Gremlin fans live in United States?

AMC Gremlin fans in United States are most concentrated in California (reach 17,974), Texas (reach 17,514), and Florida (reach 12,582). These three regions account for the largest share of the active audience.

What other brands do AMC Gremlin fans also like?

Beyond AMC Gremlin itself, the audience over-indexes on Cadillac (7.59×), Lawn mower (6.02×), CarGurus (4.5×), and AutoZone (2.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for AMC Gremlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.