American Automobile Association Audience in United States

American Automobile Association logo

American Automobile Association has an estimated audience of 6,637,752 people in United States. 46.3% are female, 53.7% are male, average age 48.4. Top regions: California, Florida, Texas. Top brand affinities: Israel, Alaska, Jeep Wagoneer, Academy Award for Best Original Score, Jesse Plemons.

The average American Automobile Association fan in United States is 48.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Israel, Alaska, Jeep Wagoneer, with strongest over-indexing on Israel (3.25× the country average). Demographically, the American Automobile Association audience skews balanced with an average age of 48.4, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: NGO / Political Party · Subtype: Charity

Demographics of American Automobile Association fans

Demographic split for American Automobile Association audience in United States
MetricValue
Female46.3%
Male53.7%
Average age48.4
Estimated audience size6,637,752

Audience persona

The typical American Automobile Association fan in United States is balanced, around 48.4 years old, with strong Travelling tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for American Automobile Association in United States
RegionReachAffinity
California2,146,7632.94×
Florida500,3621.11×
Texas449,1740.79×
New York353,1240.95×
Massachusetts325,2492.49×
Pennsylvania317,2511.42×
Ohio234,7221.15×
Michigan219,0451.26×
North Carolina199,2241×
New Jersey182,6821.08×
Georgia167,4950.82×
Illinois155,3710.7×
Virginia150,7390.93×
Connecticut133,8552.01×
Arizona126,5230.93×
Washington121,5140.91×
Tennessee107,6440.81×
Maryland105,2500.92×
Missouri99,2150.93×
Colorado87,8140.84×
Arkansas83,5471.53×
Nevada83,4651.3×
Minnesota77,2830.81×
Kentucky76,8420.92×
South Carolina76,3750.76×
Oregon75,4080.99×
Rhode Island73,5983.48×
Indiana73,2910.6×
Wisconsin71,7870.72×
Oklahoma58,4530.79×
Alabama52,0250.56×
Louisiana48,1760.56×
New Hampshire40,0861.53×
Kansas36,6980.7×
Utah33,4210.56×
Maine31,5921.33×
Iowa29,5070.54×
Mississippi24,8000.45×
New Mexico24,7850.74×
Nebraska23,7700.71×
West Virginia21,4870.7×
Hawaii20,2660.71×
Delaware17,8620.98×
Idaho17,6580.53×
Washington, District of Columbia16,6860.84×
Montana12,3440.67×
Vermont11,8971.02×
North Dakota9,1520.67×
South Dakota6,6490.43×
Alaska5,6910.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Automobile Association audience
BrandAffinityCategory
Israel3.25×Travel & Leisure
Alaska1.79×Travel & Leisure
Jeep Wagoneer4.88×Cars & Mobility
Academy Award for Best Original Score13.37×Movies & TV
Jesse Plemons2.36×Movies & TV
Kendra Scott1.96×Fashion & Accessoires
Cam Ward2.54×Sports
Tipsy Elves6.4×Shopping
Urban horticulture2.2×Home & Garden
Nebraska Cornhuskers football2.11×Sports
Wikia1.98×Internet & Social Media
MK2.29×Music & Radio
UK garage2.79×Music & Radio
Public speaking1.82×Politics & Society
Diane Sawyer4.01×Movies & TV
Pro-Ject1.74×Music & Radio
Keeper (password manager)2.56×Technology & Electronics
Kento Yamazaki4.43×Movies & TV
Home staging2.08×Home & Garden
Women's empowerment1.62×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Automobile Association audience
TraitClusterScore
TravellingTHRILL1.57
Quality AwarenessPREMIUM1.45
Family OrientationCONSERVATISM1.44
Career OrientationPOWER1.36
Need for SecurityCONSERVATISM1.31
Community OrientationOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for American Automobile Association
CountryShare
United States52.6%
Japan16.7%
Brazil3.5%

See American Automobile Association audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does American Automobile Association have in United States?

American Automobile Association has an estimated audience of 6,637,752 people in United States, concentrated in California and Florida.

What is the gender split and age of American Automobile Association fans?

46.3% of American Automobile Association fans are female, 53.7% are male, with an average age of 48.4 years.

Which brands do American Automobile Association fans like most?

American Automobile Association fans show strongest brand affinity for Israel (3.25×), Alaska (1.79×), and Jeep Wagoneer (4.88×) over the country average.

Where do American Automobile Association fans live in United States?

American Automobile Association fans in United States are most concentrated in California (reach 2,146,763), Florida (reach 500,362), and Texas (reach 449,174). These three regions account for the largest share of the active audience.

What other brands do American Automobile Association fans also like?

Beyond American Automobile Association itself, the audience over-indexes on Alaska (1.79×), Jeep Wagoneer (4.88×), Academy Award for Best Original Score (13.37×), and Jesse Plemons (2.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Automobile Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.