Air-cooled engine Audience in United States
Air-cooled engine has an estimated audience of 266,856 people in United States. 14.7% are female, 85.3% are male, average age 37.5. Top brand affinities: CarGurus, Indianapolis Motor Speedway, Capital One, Aaron Rodgers, Charles Leclerc.
Top brand affinities include CarGurus, Indianapolis Motor Speedway, Capital One, with strongest over-indexing on CarGurus (28.51× the country average). Demographically, the Air-cooled engine audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Cars & Mobility · Type: Topic · Subtype: Engine type
Demographics of Air-cooled engine fans
| Metric | Value |
|---|---|
| Female | 14.7% |
| Male | 85.3% |
| Average age | 37.5 |
| Estimated audience size | 266,856 |
Audience persona
The typical Air-cooled engine fan in United States is more male, around 37.5 years old, with strong Risk Appetite tendencies and a notable affinity for CarGurus.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CarGurus | 28.51× | Cars & Mobility |
| Indianapolis Motor Speedway | 34.35× | Sports |
| Capital One | 9.62× | Business & Career |
| Aaron Rodgers | 13.39× | Sports |
| Charles Leclerc | 32.09× | Sports |
| Google Maps | 6.89× | Internet & Social Media |
| Bruce Willis | 11.93× | Movies & TV |
| Enterprise Rent-A-Car | 8.43× | Cars & Mobility |
| Honda Accord | 17.96× | Cars & Mobility |
| PSV Eindhoven | 42.51× | Sports |
| DeviantArt | 8.01× | Internet & Social Media |
| Google News | 6.54× | News |
| Circuit de Monaco | 47.99× | Sports |
| Margot Robbie | 10.27× | Movies & TV |
| Jason Momoa | 10.3× | Movies & TV |
| Day trading | 12.81× | Business & Career |
| Clint Eastwood | 9.41× | Movies & TV |
| Indeed.com | 4.27× | Business & Career |
| Tesla Roadster | 29× | Cars & Mobility |
| ICloud | 9.49× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 3.08 |
| Luxury Orientation | PREMIUM | 2.55 |
| Patriotism | CONSERVATISM | 2.13 |
| Need for Security | CONSERVATISM | 2.11 |
| Early Adopter Mentality | POWER | 2.01 |
| Career Orientation | POWER | 1.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Italy | 8.6% |
| Brazil | 7.0% |
See Air-cooled engine audiences in other countries
More Engine type audiences in United States
- Electric motor (17,015,259)
- Diesel engine (12,554,001)
- Diesel fuel (10,660,443)
- Gasoline (9,467,320)
- Biofuel (7,496,726)
How to read this data
Audience size is the estimated number of people in United States who actively search for Air-cooled engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.