Rascasse Audience Intelligence

Air-cooled engine Audience in United States

A data profile of the people who buy, follow and care about Air-cooled engine in United States — modelled from more than twelve digital signal sources. Air-cooled engine has an estimated audience of 266,856 people in United States.

#11among Engine type in United States#13953among Topic in United States#1350in Cars & Mobility

The average Air-cooled engine fan in United States is 37.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Volkswagen Beetle, Antique car, Volkswagen Type 2, with strongest over-indexing on Volkswagen Beetle (22.08× the country average).

Demographically, the Air-cooled engine audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Air-cooled engine fan in United States is more male, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Volkswagen Beetle.

Category: Cars & Mobility · Type: Topic · Subtype: Engine type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Air-cooled engine profile in United States.

Audience size
267K
in United States
Gender
14.7%♀
85.3% male
Age
37.5
average years
Country rank
#51254
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Air-cooled engine fans

14.7% are female, 85.3% are male, average age 37.5.

Fig. 02

Gender split

14.7%
Female
85.3%
Male
Demographic split for Air-cooled engine audience in United States
MetricValue
Female14.7%
Male85.3%
Average age37.5
Estimated audience size266,856
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Air-cooled engine audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

20.6%

of the worldwide Air-cooled engine audience comes from United States.

Worldwide audience distribution share by country for Air-cooled engine
CountryShare
United States20.6%
Italy8.6%
Brazil7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Air-cooled engine audience in United States is strongest.

Fig. 05

Top regions by affinity

Air-cooled engine fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~7K3.03×
02Louisiana~7K1.96×
03Wisconsin~7K1.66×
04Texas~30K1.29×
05Alaska<1K1.14×
06Michigan~8K1.11×
07Vermont<1K1.10×
08South Dakota<1K1.09×
09Montana<1K1.08×
10North Dakota<1K1.08×
11Idaho~1K1.01×
12West Virginia~1K1.01×
13Hawaii~1K1.01×
14New Hampshire~1K1.01×
15Maine<1K1.01×
16Delaware<1K1.00×
17Oregon~3K0.99×
18Nebraska~1K0.99×
19New Mexico~1K0.99×
20Rhode Island<1K0.99×
21Oklahoma~3K0.98×
22Mississippi~2K0.98×
23Washington, District of Columbia<1K0.98×
24Arkansas~2K0.97×
25Kansas~2K0.96×
26Utah~2K0.95×
27Alabama~4K0.94×
28Kentucky~3K0.94×
29Connecticut~3K0.94×
30Nevada~2K0.94×
31South Carolina~4K0.92×
32Indiana~4K0.91×
33Missouri~4K0.91×
34Minnesota~3K0.91×
35Arizona~5K0.90×
36Tennessee~5K0.90×
37Maryland~4K0.90×
38Colorado~4K0.90×
39Virginia~6K0.89×
40Massachusetts~5K0.89×
41Washington~5K0.88×
42Ohio~7K0.86×
43North Carolina~7K0.86×
44New Jersey~6K0.86×
45Georgia~7K0.85×
46Pennsylvania~7K0.83×
47Illinois~7K0.82×
48New York~10K0.76×
49Florida~10K0.75×
50California~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Air-cooled engine, United States
0.72×1.00×3.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Air-cooled engine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Air-cooled engine audience
#·InterestCategoryAffinity×
01Volkswagen Type 2Cars & Mobility43.42×
02Volkswagen BeetleCars & Mobility22.08×
03Model buildingKids & Family10.75×
04Antique carCars & Mobility8.31×
05BentleyCars & Mobility7.89×
06Touring motorcycleCars & Mobility7.86×
07Electric motorcycles and scootersCars & Mobility7.48×
08Cruiser (motorcycle)Cars & Mobility7.40×
09Auto showCars & Mobility6.57×
10Motorcycle accessoriesCars & Mobility6.10×
11CarcareCars & Mobility6.06×
12Jaguar CarsCars & Mobility5.87×
13Custom motorcycleCars & Mobility5.81×
14Motorcycle helmetCars & Mobility5.80×
15Automobile repair shopCars & Mobility5.69×
16O'Reilly Auto PartsCars & Mobility4.56×
17Advance Auto PartsCars & Mobility4.23×
18Discount TireShopping3.76×
19CarGurusCars & Mobility3.53×
20AutoZoneCars & Mobility3.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Air-cooled engine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Air-cooled engine audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.33×
Need for SecurityCONSERVATISM2.31×
Career OrientationPOWER2.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Air-cooled engine audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
Social Media UsageJOY0.74×
MindfulnessBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Air-cooled engine have in United States?

Air-cooled engine has an estimated audience of 266,856 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Air-cooled engine fans?

14.7% of Air-cooled engine fans are female, 85.3% are male, with an average age of 37.5 years.

03

Which brands do Air-cooled engine fans like most?

Air-cooled engine fans show strongest brand affinity for Volkswagen Beetle (22.08×), Antique car (8.31×), and Volkswagen Type 2 (43.42×) over the country average.

04

Where do Air-cooled engine fans live in United States?

Air-cooled engine fans in United States are most concentrated in Texas (reach ~30K), California (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Air-cooled engine fans also like?

Beyond Air-cooled engine itself, the audience over-indexes on Antique car (8.31×), Volkswagen Type 2 (43.42×), AutoZone (3.42×), and Touring motorcycle (7.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Engine type audiences in United States

See Air-cooled engine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Air-cooled engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →