Runtastic Audience in Germany
Runtastic has an estimated audience of 278,351 people in Germany. 51.9% are female, 48.1% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Agoda.com, Motorhome stopover, Backyard, Shopping, Woolworths.
The average Runtastic fan in Germany is 37.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Agoda.com, Motorhome stopover, Backyard, with strongest over-indexing on Agoda.com (85.71× the country average). Demographically, the Runtastic audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Running
Demographics of Runtastic fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 37.0 |
| Estimated audience size | 278,351 |
Audience persona
The typical Runtastic fan in Germany is balanced, around 37.0 years old, with strong Sports Activity tendencies and a notable affinity for Agoda.com.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,417 | 1.07× |
| Baden-Württemberg | 59,889 | 1.58× |
| Bayern | 53,908 | 1.2× |
| Niedersachsen | 30,857 | 1.14× |
| Hessen | 24,253 | 1.14× |
| Rheinland-Pfalz | 13,642 | 0.98× |
| Berlin | 12,951 | 1.04× |
| Sachsen | 12,210 | 0.89× |
| Schleswig-Holstein | 10,816 | 1.08× |
| Hamburg | 8,040 | 1.28× |
| Brandenburg | 7,401 | 0.86× |
| Thüringen | 5,705 | 0.8× |
| Sachsen-Anhalt | 5,052 | 0.7× |
| Mecklenburg-Vorpommern | 3,440 | 0.65× |
| Saarland | 2,778 | 0.81× |
| Bremen | 1,818 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Agoda.com | 85.71× | Travel & Leisure |
| Motorhome stopover | 33.75× | Travel & Leisure |
| Backyard | 6.48× | Home & Garden |
| Shopping | 2.07× | Shopping |
| Woolworths | 4.46× | Shopping |
| Fitness and figure competition | 5.11× | Sports |
| Landscape design | 4.64× | Business & Career |
| Siam Paragon | 56.55× | Shopping |
| Outdoor recreation | 1.9× | Sports |
| McCafé | 8.79× | Food & Beverages |
| Landscaping | 4.44× | Home & Garden |
| Malaysia Airlines | 16× | Travel & Leisure |
| Bauhaus | 2.33× | Shopping |
| Pomeranian (dog) | 3.83× | Pets & Animals |
| Travel Adventures | 3× | Travel & Leisure |
| SBB CFF FFS | 33.22× | Cars & Mobility |
| Skyscanner | 3.93× | Travel & Leisure |
| Sunexpress | 3.68× | Travel & Leisure |
| Bookselling | 3.47× | Literature |
| British Virgin Islands | 31.24× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.59 |
| Early Adopter Mentality | POWER | 1.4 |
| Sustainability | BALANCE | 1.36 |
| Community Orientation | OPEN | 1.35 |
| DIY Mentality | THRILL | 1.31 |
| Healthy Lifestyle | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 38.0% |
| France | 34.9% |
| Japan | 10.5% |
See Runtastic audiences in other countries
More Running audiences in Germany
- Nike+ (1,739,932)
- On (1,185,549)
- adidas Running (628,464)
- Saucony (395,061)
- RunKeeper (111,742)
Frequently asked questions
How many fans does Runtastic have in Germany?
Runtastic has an estimated audience of 278,351 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Runtastic fans?
51.9% of Runtastic fans are female, 48.1% are male, with an average age of 37.0 years.
Which brands do Runtastic fans like most?
Runtastic fans show strongest brand affinity for Agoda.com (85.71×), Motorhome stopover (33.75×), and Backyard (6.48×) over the country average.
Where do Runtastic fans live in Germany?
Runtastic fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,417), Baden-Württemberg (reach 59,889), and Bayern (reach 53,908). These three regions account for the largest share of the active audience.
What other brands do Runtastic fans also like?
Beyond Runtastic itself, the audience over-indexes on Motorhome stopover (33.75×), Backyard (6.48×), Shopping (2.07×), and Woolworths (4.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Runtastic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.