Rascasse Audience Intelligence

Runtastic Target Market in Germany

A data profile of the people who buy, follow and care about Runtastic in Germany — modelled from more than twelve digital signal sources. Runtastic has an estimated audience of 278,920 people in Germany.

#5among Running in Germany#2323among Brand in Germany#1475in Sports

The average Runtastic fan in Germany is 37.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Agoda.com, Motorhome stopover, Backyard, with strongest over-indexing on Agoda.com (85.71× the country average).

Demographically, the Runtastic audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Travelling, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Runtastic fan in Germany is balanced, around 37.0 years old, with strong Travelling tendencies and a notable affinity for Agoda.com.

Category: Sports · Type: Brand · Subtype: Running

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Runtastic profile in Germany.

Audience size
279K
in Germany
Gender
51.9%♀
48.1% male
Age
37.0
average years
Country rank
#18306
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Runtastic

51.9% are female, 48.1% are male, average age 37.0.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Runtastic audience in Germany
MetricValue
Female51.9%
Male48.1%
Average age37.0
Estimated audience size278,920
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Runtastic audience in Germany
Age bracketShare%
16-1921%
20-2921%
30-3925%
40-4923%
50+10%
Fig. 04

Worldwide distribution

58.3%

of the worldwide Runtastic audience comes from Germany.

Worldwide audience distribution share by country for Runtastic
CountryShare
Germany58.3%
Japan16.1%
Austria13.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Runtastic audience in Germany is strongest.

Fig. 05

Top regions by affinity

Runtastic customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~60K1.64×
02Hamburg~7K1.16×
03Bayern~50K1.15×
04Niedersachsen~30K1.10×
05Hessen~20K1.08×
06Schleswig-Holstein~10K1.07×
07Nordrhein-Westfalen~60K1.04×
08Rheinland-Pfalz~10K0.98×
09Berlin~10K0.94×
10Saarland~3K0.94×
11Bremen~2K0.94×
12Thüringen~7K0.93×
13Brandenburg~8K0.92×
14Sachsen~10K0.90×
15Sachsen-Anhalt~6K0.87×
16Mecklenburg-Vorpommern~5K0.86×
Fig. 06

Affinity by region

Affinity by region — Runtastic, Germany
0.86×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Runtastic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Runtastic audience
#·InterestCategoryAffinity×
01Agoda.comTravel & Leisure85.71×
02Siam ParagonShopping56.55×
03Motorhome stopoverTravel & Leisure33.75×
04SBB CFF FFSCars & Mobility33.22×
05British Virgin IslandsTravel & Leisure31.24×
06Malaysia AirlinesTravel & Leisure16.00×
07McCaféFood & Beverages8.79×
08BackyardHome & Garden6.48×
09Fitness and figure competitionSports5.11×
10Landscape designBusiness & Career4.64×
11WoolworthsShopping4.46×
12LandscapingHome & Garden4.44×
13SkyscannerTravel & Leisure3.93×
14Pomeranian (dog)Pets & Animals3.83×
15Plant nurseryHome & Garden3.71×
16BooksellingLiterature3.47×
17Travel AdventuresTravel & Leisure3.00×
18BauhausShopping2.33×
19ShoppingShopping2.07×
20Outdoor recreationSports1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Runtastic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Runtastic audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.07×
MindfulnessBALANCE2.53×
Community OrientationOPEN1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Runtastic audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.73×
Need for SecurityCONSERVATISM0.73×
Social Media UsageJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Runtastic's target market in Germany?

Runtastic's target market in Germany covers an estimated 278,920 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Runtastic customers?

51.9% of the Runtastic audience are female, 48.1% are male, with an average age of 37.0 years.

03

Which brands do Runtastic fans like most?

Runtastic fans show strongest brand affinity for Agoda.com (85.71×), Motorhome stopover (33.75×), and Backyard (6.48×) over the country average.

04

Where do Runtastic fans live in Germany?

Runtastic fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Baden-Württemberg (reach ~60K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Runtastic fans also like?

Beyond Runtastic itself, the audience over-indexes on Motorhome stopover (33.75×), Backyard (6.48×), Shopping (2.07×), and Woolworths (4.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Running audiences in Germany

See Runtastic audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Runtastic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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