Nike+ Audience in Germany
Nike+ has an estimated audience of 1,739,932 people in Germany. 41.3% are female, 58.7% are male, average age 31.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Shift work, Activity tracker, Wearable technology, Whoop, Sports.
The average Nike+ fan in Germany is 31.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Shift work, Activity tracker, Wearable technology, with strongest over-indexing on Shift work (10.29× the country average). Demographically, the Nike+ audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Running
Demographics of Nike+ fans
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 31.3 |
| Estimated audience size | 1,739,932 |
Audience persona
The typical Nike+ fan in Germany is more male, around 31.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Shift work.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 222,154 | 0.58× |
| Bayern | 153,492 | 0.55× |
| Baden-Württemberg | 150,923 | 0.64× |
| Niedersachsen | 84,683 | 0.5× |
| Hessen | 80,785 | 0.61× |
| Berlin | 56,660 | 0.73× |
| Thüringen | 54,256 | 1.22× |
| Sachsen-Anhalt | 52,693 | 1.17× |
| Rheinland-Pfalz | 50,413 | 0.58× |
| Brandenburg | 48,838 | 0.9× |
| Mecklenburg-Vorpommern | 46,344 | 1.4× |
| Saarland | 46,070 | 2.16× |
| Bremen | 45,211 | 3.04× |
| Sachsen | 43,866 | 0.51× |
| Schleswig-Holstein | 43,177 | 0.69× |
| Hamburg | 28,412 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shift work | 10.29× | Business & Career |
| Activity tracker | 8.36× | Technology & Electronics |
| Wearable technology | 9.8× | Technology & Electronics |
| Whoop | 9.08× | Technology & Electronics |
| Sports | 1.72× | Sports |
| Garmin | 6.2× | Technology & Electronics |
| Puma | 5.85× | Fashion & Accessoires |
| Helly Hansen | 11.16× | Fashion & Accessoires |
| FIFA World Cup | 1.91× | Sports |
| Sports equipment | 3.55× | Sports |
| Web development | 3.12× | Business & Career |
| MyFitnessPal | 6.5× | Sports |
| Apple Watch | 3.4× | Technology & Electronics |
| Global Positioning System | 4.19× | Technology & Electronics |
| Nike | 2.5× | Fashion & Accessoires |
| IHF World Men's Handball Championship | 2.92× | Sports |
| Middle-distance running | 5.36× | Sports |
| UEFA Champions League | 1.7× | Sports |
| Sneaker collecting | 3.81× | Fashion & Accessoires |
| Coca-Cola Zero | 16.15× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.84 |
| Luxury Orientation | PREMIUM | 1.51 |
| Sustainability | BALANCE | 1.49 |
| Sports Activity | POWER | 1.42 |
| Community Orientation | OPEN | 1.35 |
| Price Sensitivity | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| Japan | 7.2% |
| Brazil | 5.5% |
See Nike+ audiences in other countries
More Running audiences in Germany
- On (1,185,549)
- adidas Running (628,464)
- Saucony (395,061)
- Runtastic (278,352)
- RunKeeper (111,742)
Frequently asked questions
How many fans does Nike+ have in Germany?
Nike+ has an estimated audience of 1,739,932 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nike+ fans?
41.3% of Nike+ fans are female, 58.7% are male, with an average age of 31.3 years.
Which brands do Nike+ fans like most?
Nike+ fans show strongest brand affinity for Shift work (10.29×), Activity tracker (8.36×), and Wearable technology (9.8×) over the country average.
Where do Nike+ fans live in Germany?
Nike+ fans in Germany are most concentrated in Nordrhein-Westfalen (reach 222,154), Bayern (reach 153,492), and Baden-Württemberg (reach 150,923). These three regions account for the largest share of the active audience.
What other brands do Nike+ fans also like?
Beyond Nike+ itself, the audience over-indexes on Activity tracker (8.36×), Wearable technology (9.8×), Whoop (9.08×), and Sports (1.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nike+. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.