Rascasse Audience Intelligence

Nike+ Audience in Germany

A data profile of the people who buy, follow and care about Nike+ in Germany — modelled from more than twelve digital signal sources. Nike+ has an estimated audience of 456,218 people in Germany.

#3among Running in Germany#429among Website / Newspaper / Magazine in Germany#997in Sports

The average Nike+ fan in Germany is 31.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Shift work, Activity tracker, Wearable technology, with strongest over-indexing on Shift work (10.29× the country average).

Demographically, the Nike+ audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Nike+ fan in Germany is more male, around 31.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Shift work.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Running

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nike+ profile in Germany.

Audience size
456K
in Germany
Gender
41.3%♀
58.7% male
Age
31.3
average years
Country rank
#12622
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-100%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Nike+

41.3% are female, 58.7% are male, average age 31.3.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Nike+ audience in Germany
MetricValue
Female41.3%
Male58.7%
Average age31.3
Estimated audience size456,218
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Nike+ audience in Germany
Age bracketShare%
16-1937%
20-2927%
30-3918%
40-4912%
50+6%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Nike+ audience comes from Germany.

Worldwide audience distribution share by country for Nike+
CountryShare
United States11.2%
Japan4.6%
Brazil3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nike+ audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nike+ fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~6K1.12×
02Saarland~8K1.09×
03Thüringen~20K1.03×
04Sachsen-Anhalt~20K1.02×
05Brandenburg~20K1.01×
06Mecklenburg-Vorpommern~10K1.00×
07Schleswig-Holstein~20K0.99×
08Hamburg~10K0.99×
09Rheinland-Pfalz~30K0.97×
10Berlin~30K0.97×
11Sachsen~30K0.96×
12Niedersachsen~50K0.93×
13Hessen~40K0.92×
14Baden-Württemberg~70K0.90×
15Bayern~80K0.88×
16Nordrhein-Westfalen~100K0.85×
Fig. 06

Affinity by region

Affinity by region — Nike+, Germany
0.85×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nike+ audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nike+ audience
#·InterestCategoryAffinity×
01Coca-Cola ZeroFood & Beverages16.15×
02Helly HansenFashion & Accessoires11.16×
03Shift workBusiness & Career10.29×
04Wearable technologyTechnology & Electronics9.80×
05WhoopTechnology & Electronics9.08×
06Activity trackerTechnology & Electronics8.36×
07MyFitnessPalSports6.50×
08GarminTechnology & Electronics6.20×
09PumaFashion & Accessoires5.85×
10Middle-distance runningSports5.36×
11Global Positioning SystemTechnology & Electronics4.19×
12Sneaker collectingFashion & Accessoires3.81×
13Sports equipmentSports3.55×
14Apple WatchTechnology & Electronics3.40×
15Web developmentBusiness & Career3.12×
16IHF World Men's Handball ChampionshipSports2.92×
17NikeFashion & Accessoires2.50×
18FIFA World CupSports1.91×
19SportsSports1.72×
20UEFA Champions LeagueSports1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nike+ audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nike+ audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.05×
Sports ActivityPOWER1.86×
IndividualismJOY1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nike+ audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.90×
TraditionCONSERVATISM0.91×
SpiritualityBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nike+ have in Germany?

Nike+ has an estimated audience of 456,218 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Nike+ fans?

41.3% of Nike+ fans are female, 58.7% are male, with an average age of 31.3 years.

03

Which brands do Nike+ fans like most?

Nike+ fans show strongest brand affinity for Shift work (10.29×), Activity tracker (8.36×), and Wearable technology (9.8×) over the country average.

04

Where do Nike+ fans live in Germany?

Nike+ fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Nike+ fans also like?

Beyond Nike+ itself, the audience over-indexes on Activity tracker (8.36×), Wearable technology (9.8×), Whoop (9.08×), and FIFA World Cup (1.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Running audiences in Germany

See Nike+ audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nike+. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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