adidas Running Audience in Germany
adidas Running has an estimated audience of 1,458 people in Germany. 47.0% are female, 53.0% are male, average age 31.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Emil Nolde, Gil Ofarim, Staycation, Commercial mortgage, Progressive rock.
The average adidas Running fan in Germany is 31.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Emil Nolde, Gil Ofarim, Staycation, with strongest over-indexing on Emil Nolde (12.55× the country average). Demographically, the adidas Running audience skews balanced with an average age of 31.0, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Running
Demographics of adidas Running fans
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 31.0 |
| Estimated audience size | 1,458 |
Audience persona
The typical adidas Running fan in Germany is balanced, around 31.0 years old, with strong Sports Activity tendencies and a notable affinity for Emil Nolde.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 156,092 | 1.14× |
| Bayern | 124,678 | 1.23× |
| Baden-Württemberg | 94,160 | 1.1× |
| Niedersachsen | 64,506 | 1.06× |
| Hessen | 53,611 | 1.12× |
| Berlin | 42,817 | 1.52× |
| Sachsen | 27,345 | 0.89× |
| Rheinland-Pfalz | 26,226 | 0.83× |
| Schleswig-Holstein | 23,372 | 1.04× |
| Hamburg | 19,697 | 1.39× |
| Brandenburg | 17,931 | 0.92× |
| Thüringen | 11,976 | 0.75× |
| Sachsen-Anhalt | 11,514 | 0.71× |
| Mecklenburg-Vorpommern | 9,407 | 0.78× |
| Saarland | 5,264 | 0.68× |
| Bremen | 4,564 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Emil Nolde | 12.55× | Arts & Culture |
| Gil Ofarim | 1.53× | Music & Radio |
| Staycation | 4.51× | Home & Garden |
| Commercial mortgage | 2.23× | Business & Career |
| Progressive rock | 1.68× | Music & Radio |
| Hypothec | 5.82× | Business & Career |
| A Streetcar Named Desire (1951 film) | 13.01× | Movies & TV |
| Thom Browne | 7.46× | Fashion & Accessoires |
| Handmade Gifts | 1.75× | Kids & Family |
| Natural rubber | 1.63× | Cars & Mobility |
| Hauser & Wirth | 5.72× | Arts & Culture |
| Stamp collecting | 3.62× | Home & Garden |
| N'Golo Kanté | 3.42× | Sports |
| Information sensitivity | 3.05× | Technology & Electronics |
| Jacob Tremblay | 2.74× | Movies & TV |
| Oktay Kaynarca | 4.01× | Movies & TV |
| Building insulation | 2.35× | Home & Garden |
| Graham Greene (actor) | 2.14× | |
| Ireen Sheer | 1.53× | Music & Radio |
| Justice | 1.99× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.18 |
| Sustainability | BALANCE | 1.98 |
| Luxury Orientation | PREMIUM | 1.65 |
| DIY Mentality | THRILL | 1.55 |
| Early Adopter Mentality | POWER | 1.55 |
| Quality Awareness | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 27.9% |
| France | 19.1% |
| Brazil | 13.3% |
See adidas Running audiences in other countries
More Running audiences in Germany
Frequently asked questions
How many fans does adidas Running have in Germany?
adidas Running has an estimated audience of 1,458 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of adidas Running fans?
47.0% of adidas Running fans are female, 53.0% are male, with an average age of 31.0 years.
Which brands do adidas Running fans like most?
adidas Running fans show strongest brand affinity for Emil Nolde (12.55×), Gil Ofarim (1.53×), and Staycation (4.51×) over the country average.
Where do adidas Running fans live in Germany?
adidas Running fans in Germany are most concentrated in Nordrhein-Westfalen (reach 156,092), Bayern (reach 124,678), and Baden-Württemberg (reach 94,160). These three regions account for the largest share of the active audience.
What other brands do adidas Running fans also like?
Beyond adidas Running itself, the audience over-indexes on Gil Ofarim (1.53×), Staycation (4.51×), Commercial mortgage (2.23×), and Progressive rock (1.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for adidas Running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.