adidas Running Target Market in Germany
A data profile of the people who buy, follow and care about adidas Running in Germany — modelled from more than twelve digital signal sources. adidas Running has an estimated audience of 630,609 people in Germany.
The average adidas Running fan in Germany is 31.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Bob Odenkirk, Saucony, Immowelt, with strongest over-indexing on Bob Odenkirk (20.39× the country average).
Demographically, the adidas Running audience skews balanced with an average age of 31.0, and over-indexes on personality traits such as Sports Activity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical adidas Running fan in Germany is balanced, around 31.0 years old, with strong Sports Activity tendencies and a notable affinity for Bob Odenkirk.
At a glance
The key figures that characterise the adidas Running profile in Germany.
Search interest · 12-month trend
Customer demographics of adidas Running
47.0% are female, 53.0% are male, average age 31.0.
Gender split
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 31.0 |
| Estimated audience size | 630,609 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 22% | |
| 30-39 | 16% | |
| 40-49 | 13% | |
| 50+ | 7% |
Geography
Where the adidas Running audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~40K | 1.40× | |
| 02 | Hamburg | ~20K | 1.35× | |
| 03 | Bayern | ~100K | 1.18× | |
| 04 | Nordrhein-Westfalen | ~200K | 1.10× | |
| 05 | Hessen | ~50K | 1.09× | |
| 06 | Niedersachsen | ~70K | 1.07× | |
| 07 | Baden-Württemberg | ~90K | 1.05× | |
| 08 | Schleswig-Holstein | ~20K | 1.04× | |
| 09 | Brandenburg | ~20K | 0.97× | |
| 10 | Bremen | ~5K | 0.94× | |
| 11 | Sachsen | ~30K | 0.90× | |
| 12 | Rheinland-Pfalz | ~30K | 0.88× | |
| 13 | Mecklenburg-Vorpommern | ~10K | 0.87× | |
| 14 | Saarland | ~7K | 0.87× | |
| 15 | Thüringen | ~10K | 0.83× | |
| 16 | Sachsen-Anhalt | ~10K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the adidas Running audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bob Odenkirk | Movies & TV | 20.39× | ||
| 02 | Saucony | Sports | 17.08× | ||
| 03 | Umbro | Sports | 15.41× | ||
| 04 | New York City Marathon | Sports | 14.59× | ||
| 05 | Indoor cycling | Sports | 8.99× | ||
| 06 | Beach volleyball | Sports | 8.20× | ||
| 07 | Puma | Fashion & Accessoires | 6.22× | ||
| 08 | Protein bar | Food & Beverages | 5.56× | ||
| 09 | College basketball | Sports | 5.29× | ||
| 10 | Novak Djokovic | Sports | 4.64× | ||
| 11 | Golf course | Sports | 4.14× | ||
| 12 | Converse | Fashion & Accessoires | 3.93× | ||
| 13 | ASICS | Fashion & Accessoires | 3.80× | ||
| 14 | Immowelt | Home & Garden | 3.47× | ||
| 15 | Tour de France | Sports | 2.89× | ||
| 16 | Chihuahua (dog) | Pets & Animals | 2.69× | ||
| 17 | Aldi | Shopping | 2.29× | ||
| 18 | CHECK24 | Business & Career | 2.02× | ||
| 19 | ImmoScout24 | Home & Garden | 1.80× | ||
| 20 | FIFA World Cup | Sports | 1.59× |
Personality of the adidas Running audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.95× | |
| Sustainability | BALANCE | 1.63× | |
| Mindfulness | BALANCE | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.67× | |
| Extroversion | THRILL | 0.68× | |
| Tradition | CONSERVATISM | 0.73× |
Frequently asked questions
Who is adidas Running's target market in Germany?
adidas Running's target market in Germany covers an estimated 630,609 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of adidas Running customers?
47.0% of the adidas Running audience are female, 53.0% are male, with an average age of 31.0 years.
Which brands do adidas Running fans like most?
adidas Running fans show strongest brand affinity for Bob Odenkirk (20.39×), Saucony (17.08×), and Immowelt (3.47×) over the country average.
Where do adidas Running fans live in Germany?
adidas Running fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do adidas Running fans also like?
Beyond adidas Running itself, the audience over-indexes on Saucony (17.08×), Immowelt (3.47×), Puma (6.22×), and Aldi (2.29×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Running audiences in Germany
See adidas Running audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for adidas Running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.