Rascasse Audience Intelligence

Shift work Audience in Germany

A data profile of the people who buy, follow and care about Shift work in Germany — modelled from more than twelve digital signal sources. Shift work has an estimated audience of 1,674,179 people in Germany.

#2219among Topic in Germany#380in Business & Career

The average Shift work fan in Germany is 40.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wearable technology, Part-time, Activity tracker, with strongest over-indexing on Wearable technology (27.8× the country average).

Demographically, the Shift work audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Shift work fan in Germany is balanced, around 40.3 years old, with strong Career Orientation tendencies and a notable affinity for Wearable technology.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shift work profile in Germany.

Audience size
1.7M
in Germany
Gender
48.6%♀
51.4% male
Age
40.3
average years
Country rank
#4008
Topic in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shift work fans

48.6% are female, 51.4% are male, average age 40.3.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Shift work audience in Germany
MetricValue
Female48.6%
Male51.4%
Average age40.3
Estimated audience size1,674,179
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Shift work audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3922%
40-4923%
50+20%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Shift work audience comes from Germany.

Worldwide audience distribution share by country for Shift work
CountryShare
United States32.5%
Japan6.7%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shift work audience in Germany is strongest.

Fig. 05

Top regions by affinity

Shift work fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.14×
02Hamburg~40K1.13×
03Bayern~300K1.10×
04Hessen~100K1.10×
05Nordrhein-Westfalen~400K1.09×
06Baden-Württemberg~200K1.09×
07Rheinland-Pfalz~90K1.09×
08Niedersachsen~200K1.06×
09Thüringen~40K1.01×
10Saarland~20K0.98×
11Berlin~70K0.97×
12Brandenburg~50K0.97×
13Sachsen~80K0.95×
14Sachsen-Anhalt~40K0.93×
15Schleswig-Holstein~50K0.89×
16Mecklenburg-Vorpommern~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Shift work, Germany
0.86×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shift work audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shift work audience
#·InterestCategoryAffinity×
01Wearable technologyTechnology & Electronics27.80×
02Wearable computerTechnology & Electronics25.27×
03Kitchen gardenHome & Garden19.25×
04FitbitTechnology & Electronics15.35×
05Activity trackerTechnology & Electronics15.31×
06MyFitnessPalSports14.29×
07Part-timeBusiness & Career11.70×
08Nike+Sports10.29×
09UdemyBusiness & Career9.89×
10InternshipBusiness & Career8.50×
11Apple WatchTechnology & Electronics6.86×
12ScholarshipKids & Family6.72×
13Undergraduate educationBusiness & Career5.87×
14SmartwatchTechnology & Electronics5.64×
15GitHubInternet & Social Media4.68×
16Onet.plNews4.66×
17HugendubelShopping4.61×
18RefrigeratorHome & Garden3.18×
19Google NewsNews3.13×
20VolunteeringPolitics & Society3.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shift work audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shift work audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.60×
Convenience OrientationPREMIUM1.55×
Early Adopter MentalityPOWER1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shift work audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.83×
Risk AppetiteTHRILL0.87×
Sports ActivityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shift work have in Germany?

Shift work has an estimated audience of 1,674,179 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Shift work fans?

48.6% of Shift work fans are female, 51.4% are male, with an average age of 40.3 years.

03

Which brands do Shift work fans like most?

Shift work fans show strongest brand affinity for Wearable technology (27.8×), Part-time (11.7×), and Activity tracker (15.31×) over the country average.

04

Where do Shift work fans live in Germany?

Shift work fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Shift work fans also like?

Beyond Shift work itself, the audience over-indexes on Part-time (11.7×), Activity tracker (15.31×), Wearable computer (25.27×), and MyFitnessPal (14.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Shift work audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Shift work. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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