Shift work Audience in Germany
Shift work has an estimated audience of 1,674,179 people in Germany. 48.6% are female, 51.4% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Wearable technology, Activity tracker, MyFitnessPal, Wearable computer, Fitbit.
The average Shift work fan in Germany is 40.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Wearable technology, Activity tracker, MyFitnessPal, with strongest over-indexing on Wearable technology (29.09× the country average). Demographically, the Shift work audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Shift work fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 40.3 |
| Estimated audience size | 1,674,179 |
Audience persona
The typical Shift work fan in Germany is balanced, around 40.3 years old, with strong Sustainability tendencies and a notable affinity for Wearable technology.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 417,031 | 1.14× |
| Bayern | 303,079 | 1.13× |
| Baden-Württemberg | 255,915 | 1.12× |
| Niedersachsen | 177,586 | 1.09× |
| Hessen | 145,211 | 1.14× |
| Rheinland-Pfalz | 95,475 | 1.14× |
| Berlin | 75,111 | 1× |
| Sachsen | 74,876 | 0.91× |
| Schleswig-Holstein | 50,888 | 0.85× |
| Brandenburg | 49,621 | 0.96× |
| Hamburg | 46,880 | 1.24× |
| Thüringen | 38,368 | 0.9× |
| Sachsen-Anhalt | 34,692 | 0.8× |
| Mecklenburg-Vorpommern | 19,588 | 0.61× |
| Saarland | 17,975 | 0.87× |
| Bremen | 15,802 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wearable technology | 29.09× | Technology & Electronics |
| Activity tracker | 17.68× | Technology & Electronics |
| MyFitnessPal | 19.42× | Sports |
| Wearable computer | 27.25× | Technology & Electronics |
| Fitbit | 18.76× | Technology & Electronics |
| Apple Watch | 8.13× | Technology & Electronics |
| Part-time | 8.96× | Business & Career |
| Nike+ | 12.31× | Sports |
| Kitchen garden | 22.14× | Home & Garden |
| Smartwatch | 7.13× | Technology & Electronics |
| Google News | 4.93× | News |
| Spiegel Online | 2.42× | News |
| Apple | 2.17× | Technology & Electronics |
| Airbnb | 2.2× | Travel & Leisure |
| Harry Potter | 1.54× | Movies & TV |
| IKEA | 1.86× | Home & Garden |
| Onet.pl | 5.58× | News |
| Internship | 6.51× | Business & Career |
| Undergraduate education | 6.82× | Business & Career |
| Do it yourself (DIY) | 1.9× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.73 |
| DIY Mentality | THRILL | 1.64 |
| Healthy Lifestyle | BALANCE | 1.57 |
| Early Adopter Mentality | POWER | 1.52 |
| Quality Awareness | PREMIUM | 1.52 |
| Career Orientation | POWER | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.5% |
| Japan | 6.7% |
| United Kingdom | 6.0% |
See Shift work audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Shift work have in Germany?
Shift work has an estimated audience of 1,674,179 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shift work fans?
48.6% of Shift work fans are female, 51.4% are male, with an average age of 40.3 years.
Which brands do Shift work fans like most?
Shift work fans show strongest brand affinity for Wearable technology (29.09×), Activity tracker (17.68×), and MyFitnessPal (19.42×) over the country average.
Where do Shift work fans live in Germany?
Shift work fans in Germany are most concentrated in Nordrhein-Westfalen (reach 417,031), Bayern (reach 303,079), and Baden-Württemberg (reach 255,915). These three regions account for the largest share of the active audience.
What other brands do Shift work fans also like?
Beyond Shift work itself, the audience over-indexes on Activity tracker (17.68×), MyFitnessPal (19.42×), Wearable computer (27.25×), and Fitbit (18.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shift work. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.