Shift work Audience in United States

Shift work logo

Shift work has an estimated audience of 9,662,232 people in United States. 50.4% are female, 49.6% are male, average age 41.2. Top regions: California, Texas, Georgia. Top brand affinities: Dog breed, Israel, 3D printing, Combat sport, Kendra Scott.

The average Shift work fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Georgia. Top brand affinities include Dog breed, Israel, 3D printing, with strongest over-indexing on Dog breed (1.55× the country average). Demographically, the Shift work audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Career Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Shift work fans

Demographic split for Shift work audience in United States
MetricValue
Female50.4%
Male49.6%
Average age41.2
Estimated audience size9,662,232

Audience persona

The typical Shift work fan in United States is balanced, around 41.2 years old, with strong Career Orientation tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Shift work in United States
RegionReachAffinity
California971,1290.91×
Texas877,2521.06×
Georgia753,3422.53×
Florida606,8510.93×
New York462,7320.86×
Pennsylvania333,4911.03×
Illinois280,8040.87×
North Carolina264,5230.91×
Ohio255,4660.86×
Virginia252,9131.07×
Arizona213,1571.08×
Michigan206,6300.82×
Louisiana200,9831.61×
Tennessee196,0531.01×
Maryland191,9001.16×
Washington180,8300.93×
New Jersey180,6000.73×
Colorado166,7151.09×
Massachusetts164,2730.86×
Indiana153,0160.87×
Missouri139,8420.9×
South Carolina134,9280.93×
Kentucky128,0461.06×
Minnesota127,1300.92×
Alabama126,2810.94×
Wisconsin116,5990.8×
Oklahoma103,1040.96×
Nevada98,9071.06×
Oregon95,8020.86×
Utah78,7480.91×
Kansas75,4100.99×
Iowa69,5450.87×
Connecticut67,6510.7×
Mississippi59,3370.75×
Arkansas55,2240.69×
Nebraska47,0520.97×
Hawaii43,2121.04×
West Virginia41,9870.93×
Idaho36,6190.76×
New Mexico35,5720.73×
Maine31,5320.91×
Alaska30,2611.46×
North Dakota27,3031.38×
New Hampshire26,9080.71×
Delaware26,5931×
Washington, District of Columbia26,4010.91×
South Dakota26,0381.17×
Montana24,3510.91×
Wyoming22,6441.58×
Rhode Island22,2710.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shift work audience
BrandAffinityCategory
Dog breed1.55×Pets & Animals
Israel2.37×Travel & Leisure
3D printing2.64×Technology & Electronics
Combat sport1.5×Sports
Kendra Scott2.07×Fashion & Accessoires
Winemaking2.92×Food & Beverages
Jesse Plemons2.17×Movies & TV
Racing1.62×Cars & Mobility
Jeep Wagoneer3.39×Cars & Mobility
Cam Ward2.23×Sports
Saving1.57×Business & Career
Wikia1.67×Internet & Social Media
IS (Infinite Stratos)1.86×Literature
Urban horticulture1.72×Home & Garden
Nebraska Cornhuskers football1.6×Sports
ABC 7 Chicago1.86×Movies & TV
Noodle (Gorillaz)1.52×Music & Radio
Mangaka1.63×Literature
TeachHUB1.52×Business & Career
WESH1.84×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shift work audience
TraitClusterScore
Career OrientationPOWER1.55
ExtroversionTHRILL1.43
IndividualismJOY1.37
Social Media UsageJOY1.34
Early Adopter MentalityPOWER1.33
PatriotismCONSERVATISM1.31

Worldwide distribution

Worldwide audience distribution share by country for Shift work
CountryShare
United States32.5%
Japan6.7%
United Kingdom6.0%

See Shift work audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Shift work have in United States?

Shift work has an estimated audience of 9,662,232 people in United States, concentrated in California and Texas.

What is the gender split and age of Shift work fans?

50.4% of Shift work fans are female, 49.6% are male, with an average age of 41.2 years.

Which brands do Shift work fans like most?

Shift work fans show strongest brand affinity for Dog breed (1.55×), Israel (2.37×), and 3D printing (2.64×) over the country average.

Where do Shift work fans live in United States?

Shift work fans in United States are most concentrated in California (reach 971,129), Texas (reach 877,252), and Georgia (reach 753,342). These three regions account for the largest share of the active audience.

What other brands do Shift work fans also like?

Beyond Shift work itself, the audience over-indexes on Israel (2.37×), 3D printing (2.64×), Combat sport (1.5×), and Kendra Scott (2.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shift work. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.