Rascasse Audience Intelligence

Shift work Audience in United States

A data profile of the people who buy, follow and care about Shift work in United States — modelled from more than twelve digital signal sources. Shift work has an estimated audience of 9,662,232 people in United States.

#2351among Topic in United States#364in Business & Career

The average Shift work fan in United States is 41.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Georgia.

Top brand affinities include Britney Spears, Entry-level job, Reddit, with strongest over-indexing on Britney Spears (3.59× the country average).

Demographically, the Shift work audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shift work fan in United States is balanced, around 41.2 years old, with strong Career Orientation tendencies and a notable affinity for Britney Spears.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shift work profile in United States.

Audience size
9.7M
in United States
Gender
50.4%♀
49.6% male
Age
41.2
average years
Country rank
#3706
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shift work fans

50.4% are female, 49.6% are male, average age 41.2.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Shift work audience in United States
MetricValue
Female50.4%
Male49.6%
Average age41.2
Estimated audience size9,662,232
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Shift work audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3918%
40-4920%
50+27%
Fig. 04

Worldwide distribution

32.5%

of the worldwide Shift work audience comes from United States.

Worldwide audience distribution share by country for Shift work
CountryShare
United States32.5%
Japan6.7%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shift work audience in United States is strongest.

Fig. 05

Top regions by affinity

Shift work fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~800K2.60×
02Louisiana~200K1.40×
03Alaska~20K1.10×
04North Dakota~20K1.09×
05Maryland~200K1.08×
06Vermont~20K1.07×
07Arizona~200K1.06×
08Colorado~200K1.04×
09Alabama~100K1.03×
10South Dakota~20K1.03×
11Texas~800K1.02×
12Tennessee~200K1.02×
13South Carolina~100K1.00×
14Kentucky~100K1.00×
15Nevada~90K1.00×
16Virginia~200K0.99×
17Hawaii~40K0.99×
18Maine~30K0.99×
19Montana~30K0.99×
20Delaware~30K0.99×
21North Carolina~300K0.98×
22Mississippi~80K0.98×
23West Virginia~40K0.98×
24Oklahoma~100K0.97×
25Arkansas~80K0.97×
26Kansas~70K0.97×
27New Mexico~50K0.97×
28Nebraska~50K0.97×
29Florida~600K0.96×
30Pennsylvania~300K0.96×
31Idaho~50K0.96×
32Rhode Island~30K0.96×
33Washington, District of Columbia~30K0.96×
34Missouri~100K0.95×
35Oregon~100K0.94×
36Iowa~70K0.94×
37New Hampshire~40K0.94×
38Washington~200K0.92×
39Indiana~200K0.92×
40Utah~80K0.92×
41Massachusetts~200K0.91×
42Minnesota~100K0.91×
43Ohio~300K0.90×
44Illinois~300K0.88×
45Michigan~200K0.88×
46Connecticut~80K0.87×
47Wisconsin~100K0.86×
48California~900K0.85×
49New Jersey~200K0.80×
50New York~400K0.79×
Fig. 06

Affinity by region

Affinity by region — Shift work, United States
0.79×1.00×2.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shift work audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shift work audience
#·InterestCategoryAffinity×
01Entry-level jobBusiness & Career6.29×
02Berlin WallTravel & Leisure5.56×
03Job fairBusiness & Career3.76×
04Public administrationBusiness & Career3.67×
05Britney SpearsMusic & Radio3.59×
06Job interviewBusiness & Career3.35×
07Virtual realityTechnology & Electronics2.64×
08Internet celebrityInternet & Social Media2.60×
09True crimeMovies & TV2.52×
10GameStopGames2.06×
11Online newspaperNews1.99×
12SubwayFood & Beverages1.97×
13Pizza HutFood & Beverages1.90×
14RedditInternet & Social Media1.88×
15TMZInternet & Social Media1.76×
16GeneticsKids & Family1.69×
17Indeed.comBusiness & Career1.68×
18United States Postal ServiceBusiness & Career1.58×
19UniversityBusiness & Career1.58×
20Domino's PizzaFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shift work audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shift work audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.90×
PatriotismCONSERVATISM1.85×
IndividualismJOY1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shift work audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
Luxury OrientationPREMIUM0.67×
Pet OwnershipJOY0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shift work have in United States?

Shift work has an estimated audience of 9,662,232 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shift work fans?

50.4% of Shift work fans are female, 49.6% are male, with an average age of 41.2 years.

03

Which brands do Shift work fans like most?

Shift work fans show strongest brand affinity for Britney Spears (3.59×), Entry-level job (6.29×), and Reddit (1.88×) over the country average.

04

Where do Shift work fans live in United States?

Shift work fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and Georgia (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Shift work fans also like?

Beyond Shift work itself, the audience over-indexes on Entry-level job (6.29×), Reddit (1.88×), Pizza Hut (1.9×), and Subway (1.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Shift work audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shift work. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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