Emission standard Audience in Germany
Emission standard has an estimated audience of 511,848 people in Germany. 16.1% are female, 83.9% are male, average age 41.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: AutoScout24, Škoda Auto, Plug-in hybrid, Targobank, Used car.
The average Emission standard fan in Germany is 41.4 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include AutoScout24, Škoda Auto, Plug-in hybrid, with strongest over-indexing on AutoScout24 (2.68× the country average). Demographically, the Emission standard audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Emission standard fans
| Metric | Value |
|---|---|
| Female | 16.1% |
| Male | 83.9% |
| Average age | 41.4 |
| Estimated audience size | 511,848 |
Audience persona
The typical Emission standard fan in Germany is more male, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for AutoScout24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 111,503 | 1.36× |
| Nordrhein-Westfalen | 107,014 | 0.96× |
| Baden-Württemberg | 78,386 | 1.12× |
| Niedersachsen | 51,552 | 1.04× |
| Hessen | 43,831 | 1.12× |
| Sachsen | 27,280 | 1.09× |
| Rheinland-Pfalz | 23,793 | 0.93× |
| Schleswig-Holstein | 18,700 | 1.02× |
| Berlin | 16,131 | 0.7× |
| Brandenburg | 14,101 | 0.89× |
| Thüringen | 11,448 | 0.88× |
| Sachsen-Anhalt | 11,411 | 0.86× |
| Mecklenburg-Vorpommern | 9,007 | 0.92× |
| Hamburg | 8,992 | 0.78× |
| Saarland | 7,163 | 1.14× |
| Bremen | 5,272 | 1.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AutoScout24 | 2.68× | Cars & Mobility |
| Škoda Auto | 3.1× | Cars & Mobility |
| Plug-in hybrid | 3.3× | Cars & Mobility |
| Targobank | 3.03× | Business & Career |
| Used car | 2.52× | Cars & Mobility |
| Commerzbank | 1.87× | Business & Career |
| EBay | 1.65× | Shopping |
| Škoda Kodiaq | 4.77× | Cars & Mobility |
| Solar energy | 2.31× | Home & Garden |
| Aral AG | 1.7× | Cars & Mobility |
| Postbank | 1.9× | Business & Career |
| Tire | 2.18× | Cars & Mobility |
| Sparkasse | 1.85× | Business & Career |
| Fuel economy in automobiles | 6.93× | Cars & Mobility |
| FRITZ!Box | 1.94× | Technology & Electronics |
| RVs | 1.84× | Cars & Mobility |
| Motor vehicle | 1.53× | Cars & Mobility |
| Carbon dioxide | 2.53× | Business & Career |
| Diesel engine | 3.23× | Cars & Mobility |
| ImmoScout24 | 1.51× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.71 |
| Patriotism | CONSERVATISM | 1.39 |
| Price Sensitivity | PREMIUM | 1.24 |
| Sports Activity | POWER | 1.12 |
| Early Adopter Mentality | POWER | 1.09 |
| Career Orientation | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 23.2% |
| United Kingdom | 20.5% |
| United States | 16.9% |
See Emission standard audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Emission standard have in Germany?
Emission standard has an estimated audience of 511,848 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Emission standard fans?
16.1% of Emission standard fans are female, 83.9% are male, with an average age of 41.4 years.
Which brands do Emission standard fans like most?
Emission standard fans show strongest brand affinity for AutoScout24 (2.68×), Škoda Auto (3.1×), and Plug-in hybrid (3.3×) over the country average.
Where do Emission standard fans live in Germany?
Emission standard fans in Germany are most concentrated in Bayern (reach 111,503), Nordrhein-Westfalen (reach 107,014), and Baden-Württemberg (reach 78,386). These three regions account for the largest share of the active audience.
What other brands do Emission standard fans also like?
Beyond Emission standard itself, the audience over-indexes on Škoda Auto (3.1×), Plug-in hybrid (3.3×), Targobank (3.03×), and Used car (2.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Emission standard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.