Fuel economy in automobiles Audience in Germany
Fuel economy in automobiles has an estimated audience of 754,879 people in Germany. 21.1% are female, 78.9% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: AutoScout24, Carbon dioxide, Exhaust gas, Plug-in hybrid, Cars (film).
The average Fuel economy in automobiles fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include AutoScout24, Carbon dioxide, Exhaust gas, with strongest over-indexing on AutoScout24 (3.29× the country average). Demographically, the Fuel economy in automobiles audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Fuel economy in automobiles fans
| Metric | Value |
|---|---|
| Female | 21.1% |
| Male | 78.9% |
| Average age | 39.4 |
| Estimated audience size | 754,879 |
Audience persona
The typical Fuel economy in automobiles fan in Germany is more male, around 39.4 years old, with strong Need for Security tendencies and a notable affinity for AutoScout24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 187,411 | 1.13× |
| Bayern | 119,210 | 0.98× |
| Baden-Württemberg | 103,788 | 1.01× |
| Niedersachsen | 87,185 | 1.19× |
| Hessen | 56,053 | 0.97× |
| Rheinland-Pfalz | 37,823 | 1× |
| Sachsen | 31,525 | 0.85× |
| Schleswig-Holstein | 31,371 | 1.16× |
| Berlin | 26,360 | 0.78× |
| Brandenburg | 21,599 | 0.92× |
| Hamburg | 19,297 | 1.13× |
| Sachsen-Anhalt | 18,727 | 0.96× |
| Thüringen | 17,140 | 0.89× |
| Mecklenburg-Vorpommern | 11,712 | 0.81× |
| Bremen | 8,926 | 1.38× |
| Saarland | 7,641 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AutoScout24 | 3.29× | Cars & Mobility |
| Carbon dioxide | 3.7× | Business & Career |
| Exhaust gas | 14.67× | Cars & Mobility |
| Plug-in hybrid | 3.21× | Cars & Mobility |
| Cars (film) | 2.83× | Movies & TV |
| Škoda Kodiaq | 5.3× | Cars & Mobility |
| Used car | 2.36× | Cars & Mobility |
| Tire | 2.55× | Cars & Mobility |
| Škoda Auto | 2.34× | Cars & Mobility |
| ADAC | 2.44× | Cars & Mobility |
| EBay | 1.68× | Shopping |
| Aral AG | 1.86× | Cars & Mobility |
| Audi | 2.34× | Cars & Mobility |
| Volkswagen | 2.04× | Cars & Mobility |
| Electric car | 2.18× | Cars & Mobility |
| Targobank | 2.51× | Business & Career |
| Commerzbank | 1.7× | Business & Career |
| Used Cars | 2.72× | Cars & Mobility |
| Tipico | 2.22× | Games |
| Sixt | 3.79× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.79 |
| Patriotism | CONSERVATISM | 1.62 |
| Early Adopter Mentality | POWER | 1.49 |
| Luxury Orientation | PREMIUM | 1.36 |
| Indulgence | JOY | 1.26 |
| Pet Ownership | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.7% |
| United Kingdom | 9.4% |
| Taiwan | 4.0% |
See Fuel economy in automobiles audiences in other countries
- Fuel economy in automobiles — United States
- Fuel economy in automobiles — United Kingdom
- Fuel economy in automobiles — France
- Fuel economy in automobiles — Italy
- Fuel economy in automobiles — Spain
- Fuel economy in automobiles — Brazil
- Fuel economy in automobiles — Japan
- Fuel economy in automobiles — South Korea
- Fuel economy in automobiles — India
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Fuel economy in automobiles have in Germany?
Fuel economy in automobiles has an estimated audience of 754,879 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fuel economy in automobiles fans?
21.1% of Fuel economy in automobiles fans are female, 78.9% are male, with an average age of 39.4 years.
Which brands do Fuel economy in automobiles fans like most?
Fuel economy in automobiles fans show strongest brand affinity for AutoScout24 (3.29×), Carbon dioxide (3.7×), and Exhaust gas (14.67×) over the country average.
Where do Fuel economy in automobiles fans live in Germany?
Fuel economy in automobiles fans in Germany are most concentrated in Nordrhein-Westfalen (reach 187,411), Bayern (reach 119,210), and Baden-Württemberg (reach 103,788). These three regions account for the largest share of the active audience.
What other brands do Fuel economy in automobiles fans also like?
Beyond Fuel economy in automobiles itself, the audience over-indexes on Carbon dioxide (3.7×), Exhaust gas (14.67×), Plug-in hybrid (3.21×), and Cars (film) (2.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fuel economy in automobiles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.