Rascasse Audience Intelligence

Fuel economy in automobiles Audience in Germany

Name: Fuel economy in automobiles — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Fuel economy in automobiles in Germany — modelled from more than twelve digital signal sources. Fuel economy in automobiles has an estimated audience of 754,879 people in Germany.

#3727among Topic in Germany #388in Cars & Mobility

The average Fuel economy in automobiles fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include AutoScout24, Carbon dioxide, Exhaust gas, with strongest over-indexing on AutoScout24 (3.29× the country average).

Demographically, the Fuel economy in automobiles audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fuel economy in automobiles fan in Germany is more male, around 39.4 years old, with strong Need for Security tendencies and a notable affinity for AutoScout24.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fuel economy in automobiles profile in Germany.

Audience size

755K

in Germany

Gender

21.1%♀

78.9% male

Age

39.4

average years

Country rank

#8329

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Fuel economy in automobiles fans

21.1% are female, 78.9% are male, average age 39.4.

Fig. 02

Gender split

21.1%

Female

78.9%

Male

Demographic split for Fuel economy in automobiles audience in Germany
Metric	Value
Female	21.1%
Male	78.9%
Average age	39.4
Estimated audience size	754,879

Fig. 03

Age distribution

Age distribution of the Fuel economy in automobiles audience in Germany
Age bracket	Share	%
16-19		20%
20-29		16%
30-39		21%
40-49		26%
50+		17%

Fig. 04

Worldwide distribution

3.5%

of the worldwide Fuel economy in automobiles audience comes from Germany.

Worldwide audience distribution share by country for Fuel economy in automobiles
Country	Share
United States	26.7%
United Kingdom	9.4%
Taiwan	4.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fuel economy in automobiles audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fuel economy in automobiles fans by region: top regions in Germany
#	Region	Reach	×
01	Bremen	~7K	1.11×
02	Schleswig-Holstein	~30K	1.09×
03	Niedersachsen	~80K	1.08×
04	Thüringen	~20K	1.06×
05	Sachsen	~40K	1.03×
06	Nordrhein-Westfalen	~200K	1.02×
07	Brandenburg	~20K	1.02×
08	Saarland	~9K	1.02×
09	Rheinland-Pfalz	~40K	1.01×
10	Sachsen-Anhalt	~20K	1.01×
11	Hamburg	~20K	0.99×
12	Baden-Württemberg	~100K	0.96×
13	Mecklenburg-Vorpommern	~10K	0.96×
14	Bayern	~100K	0.94×
15	Hessen	~50K	0.93×
16	Berlin	~30K	0.81×

Affinity by region — Fuel economy in automobiles, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fuel economy in automobiles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fuel economy in automobiles audience
#	Interest	Category	×
01	Exhaust gas	Cars & Mobility	14.67×
02	Škoda Kodiaq	Cars & Mobility	5.30×
03	Sixt	Cars & Mobility	3.79×
04	Carbon dioxide	Business & Career	3.70×
05	AutoScout24	Cars & Mobility	3.29×
06	Plug-in hybrid	Cars & Mobility	3.21×
07	Cars (film)	Movies & TV	2.83×
08	Used Cars	Cars & Mobility	2.72×
09	Tire	Cars & Mobility	2.55×
10	Targobank	Business & Career	2.51×
11	ADAC	Cars & Mobility	2.44×
12	Used car	Cars & Mobility	2.36×
13	Škoda Auto	Cars & Mobility	2.34×
14	Audi	Cars & Mobility	2.34×
15	Tipico	Games	2.22×
16	Electric car	Cars & Mobility	2.18×
17	Volkswagen	Cars & Mobility	2.04×
18	Commerzbank	Business & Career	1.70×
19	EBay	Shopping	1.68×
20	SV Werder Bremen	Sports	1.59×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fuel economy in automobiles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Fuel economy in automobiles audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	1.64×
Family Orientation	CONSERVATISM	1.32×
Quality Awareness	PREMIUM	1.14×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Fuel economy in automobiles audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	0.43×
Individualism	JOY	0.43×
Risk Appetite	THRILL	0.55×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Fuel economy in automobiles have in Germany?

Fuel economy in automobiles has an estimated audience of 754,879 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Fuel economy in automobiles fans?

21.1% of Fuel economy in automobiles fans are female, 78.9% are male, with an average age of 39.4 years.

Which brands do Fuel economy in automobiles fans like most?

Fuel economy in automobiles fans show strongest brand affinity for AutoScout24 (3.29×), Carbon dioxide (3.7×), and Exhaust gas (14.67×) over the country average.

Where do Fuel economy in automobiles fans live in Germany?

Fuel economy in automobiles fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Fuel economy in automobiles fans also like?

Beyond Fuel economy in automobiles itself, the audience over-indexes on Carbon dioxide (3.7×), Exhaust gas (14.67×), Plug-in hybrid (3.21×), and Cars (film) (2.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Fuel economy in automobiles audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fuel economy in automobiles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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