Fuel economy in automobiles Audience in United States

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Fuel economy in automobiles has an estimated audience of 5,670,337 people in United States. 26.7% are female, 73.3% are male, average age 42.2. Top regions: California, Texas, New York. Top brand affinities: SUVs, AutoZone, Used car, CarGurus, Autotrader.

The average Fuel economy in automobiles fan in United States is 42.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include SUVs, AutoZone, Used car, with strongest over-indexing on SUVs (2.82× the country average). Demographically, the Fuel economy in automobiles audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Fuel economy in automobiles fans

Demographic split for Fuel economy in automobiles audience in United States
MetricValue
Female26.7%
Male73.3%
Average age42.2
Estimated audience size5,670,337

Audience persona

The typical Fuel economy in automobiles fan in United States is more male, around 42.2 years old, with strong Need for Security tendencies and a notable affinity for SUVs.

Top regions in United States

Top regions ranked by reach for Fuel economy in automobiles in United States
RegionReachAffinity
California728,4031.17×
Texas444,2900.91×
New York322,2871.02×
Florida317,6780.83×
Illinois201,1621.06×
Michigan159,7141.08×
North Carolina159,2400.93×
Georgia157,0300.9×
Pennsylvania156,6960.82×
Ohio152,1390.87×
Washington140,2871.23×
Virginia127,7720.93×
Arizona117,8201.02×
Indiana111,5141.08×
Tennessee100,8680.89×
Missouri98,3551.08×
Colorado97,4551.09×
New Jersey95,9510.67×
Massachusetts94,4620.85×
Oklahoma83,9251.33×
Oregon81,7111.26×
Kentucky81,4791.15×
Maryland81,1290.83×
Minnesota76,6790.94×
Wisconsin73,0410.86×
Alabama68,0640.86×
Utah65,1471.28×
South Carolina64,3790.75×
Louisiana60,3540.83×
Nevada58,6271.07×
Arkansas51,0261.09×
Iowa49,1391.05×
Connecticut47,7500.84×
Kansas45,7881.02×
Mississippi36,5510.78×
Idaho35,8261.26×
Nebraska26,9540.95×
New Mexico24,2190.85×
West Virginia23,7090.9×
Montana21,5621.37×
Maine19,7090.97×
Hawaii17,1120.7×
New Hampshire16,8710.76×
South Dakota16,6561.27×
North Dakota16,2171.39×
Alaska14,0781.16×
Wyoming13,9481.66×
Vermont12,6501.27×
Delaware12,2860.79×
Rhode Island12,0040.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fuel economy in automobiles audience
BrandAffinityCategory
SUVs2.82×Cars & Mobility
AutoZone2.82×Cars & Mobility
Used car3.01×Cars & Mobility
CarGurus3.32×Cars & Mobility
Autotrader3.67×Cars & Mobility
Engine2.6×Cars & Mobility
Carfax (company)3.94×Cars & Mobility
Motor vehicle1.72×Cars & Mobility
Wheel2.05×Cars & Mobility
Certified Pre-Owned3.99×Cars & Mobility
Kelley Blue Book2.97×Movies & TV
CarMax2.36×Cars & Mobility
Car dealership2.46×Cars & Mobility
Flatline2.15×Technology & Electronics
Tire2.14×Cars & Mobility
O'Reilly Auto Parts2.46×Cars & Mobility
Dump truck2.67×Cars & Mobility
Planned maintenance2.67×Business & Career
Enterprise Rent-A-Car2.3×Cars & Mobility
Haul truck2.85×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fuel economy in automobiles audience
TraitClusterScore
Need for SecurityCONSERVATISM1.78
Quality AwarenessPREMIUM1.54
Family OrientationCONSERVATISM1.26
Career OrientationPOWER1.2
PatriotismCONSERVATISM1.12
Luxury OrientationPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Fuel economy in automobiles
CountryShare
United States26.7%
United Kingdom9.4%
Taiwan4.0%

See Fuel economy in automobiles audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Fuel economy in automobiles have in United States?

Fuel economy in automobiles has an estimated audience of 5,670,337 people in United States, concentrated in California and Texas.

What is the gender split and age of Fuel economy in automobiles fans?

26.7% of Fuel economy in automobiles fans are female, 73.3% are male, with an average age of 42.2 years.

Which brands do Fuel economy in automobiles fans like most?

Fuel economy in automobiles fans show strongest brand affinity for SUVs (2.82×), AutoZone (2.82×), and Used car (3.01×) over the country average.

Where do Fuel economy in automobiles fans live in United States?

Fuel economy in automobiles fans in United States are most concentrated in California (reach 728,403), Texas (reach 444,290), and New York (reach 322,287). These three regions account for the largest share of the active audience.

What other brands do Fuel economy in automobiles fans also like?

Beyond Fuel economy in automobiles itself, the audience over-indexes on AutoZone (2.82×), Used car (3.01×), CarGurus (3.32×), and Autotrader (3.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fuel economy in automobiles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.