Rascasse Audience Intelligence

Fuel economy in automobiles Audience in United States

Name: Fuel economy in automobiles — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Fuel economy in automobiles in United States — modelled from more than twelve digital signal sources. Fuel economy in automobiles has an estimated audience of 5,670,337 people in United States.

#3483among Topic in United States #240in Cars & Mobility

The average Fuel economy in automobiles fan in United States is 42.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include SUVs, AutoZone, Used car, with strongest over-indexing on SUVs (2.82× the country average).

Demographically, the Fuel economy in automobiles audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fuel economy in automobiles fan in United States is more male, around 42.2 years old, with strong Need for Security tendencies and a notable affinity for SUVs.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fuel economy in automobiles profile in United States.

Audience size

5.7M

in United States

Gender

26.7%♀

73.3% male

Age

42.2

average years

Country rank

#5977

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Fuel economy in automobiles fans

26.7% are female, 73.3% are male, average age 42.2.

Fig. 02

Gender split

26.7%

Female

73.3%

Male

Demographic split for Fuel economy in automobiles audience in United States
Metric	Value
Female	26.7%
Male	73.3%
Average age	42.2
Estimated audience size	5,670,337

Fig. 03

Age distribution

Age distribution of the Fuel economy in automobiles audience in United States
Age bracket	Share	%
16-19		17%
20-29		14%
30-39		17%
40-49		22%
50+		29%

Fig. 04

Worldwide distribution

26.7%

of the worldwide Fuel economy in automobiles audience comes from United States.

Worldwide audience distribution share by country for Fuel economy in automobiles
Country	Share
United States	26.7%
United Kingdom	9.4%
Taiwan	4.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fuel economy in automobiles audience in United States is strongest.

Fig. 05

Top regions by affinity

Fuel economy in automobiles fans by region: top regions in United States
#	Region	Reach	×
01	North Dakota	~10K	1.15×
02	South Dakota	~10K	1.13×
03	Alaska	~10K	1.12×
04	Washington	~100K	1.11×
05	Oregon	~70K	1.10×
06	Montana	~20K	1.10×
07	Vermont	~10K	1.10×
08	California	~700K	1.09×
09	Oklahoma	~70K	1.09×
10	Idaho	~30K	1.09×
11	Utah	~50K	1.08×
12	Arkansas	~50K	1.04×
13	Kentucky	~70K	1.02×
14	Nevada	~60K	1.02×
15	Michigan	~100K	1.01×
16	West Virginia	~30K	1.01×
17	Maine	~20K	1.01×
18	Kansas	~40K	1.00×
19	Delaware	~20K	1.00×
20	Arizona	~100K	0.99×
21	Iowa	~50K	0.99×
22	Rhode Island	~20K	0.99×
23	Illinois	~200K	0.98×
24	Indiana	~100K	0.98×
25	Missouri	~90K	0.98×
26	Nebraska	~30K	0.98×
27	New Hampshire	~20K	0.98×
28	Colorado	~90K	0.97×
29	New Mexico	~30K	0.96×
30	Hawaii	~20K	0.96×
31	Mississippi	~40K	0.95×
32	Minnesota	~80K	0.94×
33	Connecticut	~50K	0.94×
34	Washington, District of Columbia	~20K	0.93×
35	North Carolina	~200K	0.92×
36	Tennessee	~100K	0.92×
37	Alabama	~70K	0.92×
38	Louisiana	~70K	0.92×
39	New York	~300K	0.91×
40	Virginia	~100K	0.91×
41	Maryland	~90K	0.91×
42	Wisconsin	~80K	0.91×
43	Texas	~400K	0.89×
44	Georgia	~200K	0.89×
45	South Carolina	~80K	0.88×
46	Ohio	~200K	0.87×
47	Massachusetts	~100K	0.87×
48	Pennsylvania	~200K	0.85×
49	Florida	~300K	0.84×
50	New Jersey	~100K	0.80×

Affinity by region — Fuel economy in automobiles, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fuel economy in automobiles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fuel economy in automobiles audience
#	Interest	Category	×
01	Certified Pre-Owned	Cars & Mobility	3.99×
02	Carfax (company)	Cars & Mobility	3.94×
03	Autotrader	Cars & Mobility	3.67×
04	CarGurus	Cars & Mobility	3.32×
05	Used car	Cars & Mobility	3.01×
06	Kelley Blue Book	Movies & TV	2.97×
07	Haul truck	Cars & Mobility	2.85×
08	SUVs	Cars & Mobility	2.82×
09	AutoZone	Cars & Mobility	2.82×
10	Dump truck	Cars & Mobility	2.67×
11	Planned maintenance	Business & Career	2.67×
12	Engine	Cars & Mobility	2.60×
13	O'Reilly Auto Parts	Cars & Mobility	2.46×
14	Car dealership	Cars & Mobility	2.46×
15	CarMax	Cars & Mobility	2.36×
16	Enterprise Rent-A-Car	Cars & Mobility	2.30×
17	Flatline	Technology & Electronics	2.15×
18	Tire	Cars & Mobility	2.14×
19	Wheel	Cars & Mobility	2.05×
20	Motor vehicle	Cars & Mobility	1.72×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fuel economy in automobiles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Fuel economy in automobiles audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	1.56×
Quality Awareness	PREMIUM	1.09×
Patriotism	CONSERVATISM	1.06×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Fuel economy in automobiles audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	0.56×
Design Affinity	PREMIUM	0.56×
Indulgence	JOY	0.58×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Fuel economy in automobiles have in United States?

Fuel economy in automobiles has an estimated audience of 5,670,337 people in United States, concentrated in California and Texas.

What is the gender split and age of Fuel economy in automobiles fans?

26.7% of Fuel economy in automobiles fans are female, 73.3% are male, with an average age of 42.2 years.

Which brands do Fuel economy in automobiles fans like most?

Fuel economy in automobiles fans show strongest brand affinity for SUVs (2.82×), AutoZone (2.82×), and Used car (3.01×) over the country average.

Where do Fuel economy in automobiles fans live in United States?

Fuel economy in automobiles fans in United States are most concentrated in California (reach ~700K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

What other brands do Fuel economy in automobiles fans also like?

Beyond Fuel economy in automobiles itself, the audience over-indexes on AutoZone (2.82×), Used car (3.01×), CarGurus (3.32×), and Autotrader (3.67×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Fuel economy in automobiles audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fuel economy in automobiles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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