Exhaust gas Audience in Germany
Exhaust gas has an estimated audience of 325,887 people in Germany. 19.9% are female, 80.1% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Metamorphoses, Cocktail, Unique Gifts, Haberler, Birthday Gifts.
The average Exhaust gas fan in Germany is 41.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Metamorphoses, Cocktail, Unique Gifts, with strongest over-indexing on Metamorphoses (6.65× the country average). Demographically, the Exhaust gas audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Exhaust gas fans
| Metric | Value |
|---|---|
| Female | 19.9% |
| Male | 80.1% |
| Average age | 41.7 |
| Estimated audience size | 325,887 |
Audience persona
The typical Exhaust gas fan in Germany is more male, around 41.7 years old, with strong Need for Security tendencies and a notable affinity for Metamorphoses.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 98,323 | 1.38× |
| Bayern | 54,963 | 1.05× |
| Baden-Württemberg | 49,951 | 1.12× |
| Niedersachsen | 31,764 | 1× |
| Hessen | 28,499 | 1.15× |
| Rheinland-Pfalz | 15,419 | 0.94× |
| Sachsen | 15,038 | 0.94× |
| Berlin | 12,879 | 0.88× |
| Schleswig-Holstein | 11,965 | 1.02× |
| Hamburg | 7,640 | 1.04× |
| Thüringen | 7,239 | 0.87× |
| Brandenburg | 7,218 | 0.71× |
| Sachsen-Anhalt | 6,815 | 0.81× |
| Mecklenburg-Vorpommern | 4,852 | 0.78× |
| Saarland | 4,256 | 1.06× |
| Bremen | 3,434 | 1.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Metamorphoses | 6.65× | Literature |
| Cocktail | 1.84× | Food & Beverages |
| Unique Gifts | 2.09× | Shopping |
| Haberler | 1.63× | News |
| Birthday Gifts | 1.93× | Kids & Family |
| CAC 40 | 1.57× | Business & Career |
| Progressive rock | 1.63× | Music & Radio |
| Hipster | 7.52× | Politics & Society |
| Stucco | 2.62× | Home & Garden |
| Urban Outfitters | 1.64× | Shopping |
| Hammock camping | 6.66× | Travel & Leisure |
| Leverage (TV series) | 5.65× | Movies & TV |
| Christmas Gift | 1.58× | Kids & Family |
| MK | 2.65× | Music & Radio |
| Huevos rancheros | 10.17× | Food & Beverages |
| Geotourism | 14.67× | Travel & Leisure |
| Israel | 1.52× | Travel & Leisure |
| Godzilla (1954 film) | 3.5× | Movies & TV |
| The Tree of Life (film) | 7.39× | Movies & TV |
| Home Delivery | 1.96× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.35 |
| Patriotism | CONSERVATISM | 1.56 |
| Early Adopter Mentality | POWER | 1.32 |
| DIY Mentality | THRILL | 1.3 |
| Sustainability | BALANCE | 1.29 |
| Luxury Orientation | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 21.5% |
| United States | 19.0% |
| Germany | 6.7% |
See Exhaust gas audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Exhaust gas have in Germany?
Exhaust gas has an estimated audience of 325,887 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Exhaust gas fans?
19.9% of Exhaust gas fans are female, 80.1% are male, with an average age of 41.7 years.
Which brands do Exhaust gas fans like most?
Exhaust gas fans show strongest brand affinity for Metamorphoses (6.65×), Cocktail (1.84×), and Unique Gifts (2.09×) over the country average.
Where do Exhaust gas fans live in Germany?
Exhaust gas fans in Germany are most concentrated in Nordrhein-Westfalen (reach 98,323), Bayern (reach 54,963), and Baden-Württemberg (reach 49,951). These three regions account for the largest share of the active audience.
What other brands do Exhaust gas fans also like?
Beyond Exhaust gas itself, the audience over-indexes on Cocktail (1.84×), Unique Gifts (2.09×), Haberler (1.63×), and Birthday Gifts (1.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Exhaust gas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.