Christie's International Real Estate Audience in United States

Christie's International Real Estate has an estimated audience of 338,186 people in United States. 47.1% are female, 52.9% are male, average age 40.4. Top brand affinities: White wine, Kia Sportage, Red wine, Property finder, Red Sea.

Top brand affinities include White wine, Kia Sportage, Red wine, with strongest over-indexing on White wine (11.78× the country average). Demographically, the Christie's International Real Estate audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Career Orientation, Luxury Orientation.

Category: Home & Garden · Type: Brand · Subtype: Real estate

Demographics of Christie's International Real Estate fans

Demographic split for Christie's International Real Estate audience in United States
MetricValue
Female47.1%
Male52.9%
Average age40.4
Estimated audience size338,186

Audience persona

The typical Christie's International Real Estate fan in United States is balanced, around 40.4 years old, with strong Career Orientation tendencies and a notable affinity for White wine.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Christie's International Real Estate audience
BrandAffinityCategory
White wine11.78×Food & Beverages
Kia Sportage22.5×Cars & Mobility
Red wine9.59×Food & Beverages
Property finder5.87×Home & Garden
Red Sea13.46×Travel & Leisure
Luxury real estate5.56×Business & Career
Outback Steakhouse5.52×Food & Beverages
Natural foods5.51×Food & Beverages
MSN2.47×News
Michelin Guide11.5×Food & Beverages
Sunday Brunch6.7×Kids & Family
Motorboat5.69×Cars & Mobility
Single-family detached home6.05×Home & Garden
Honda HR-V14.69×Cars & Mobility
Bath and Bodyworks3.74×Shopping
Take-out2.67×Food & Beverages
Renovation2.33×Home & Garden
Houston Astros4.47×Sports
Waldorf Astoria Hotels & Resorts13.66×Travel & Leisure
Airbnb1.99×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Christie's International Real Estate audience
TraitClusterScore
Career OrientationPOWER3.85
Luxury OrientationPREMIUM2.61
Quality AwarenessPREMIUM2.34
Design AffinityPREMIUM2.32
IndulgenceJOY1.94
TravellingTHRILL1.88

Worldwide distribution

Worldwide audience distribution share by country for Christie's International Real Estate
CountryShare
United States46.6%
Italy12.1%
United Kingdom7.6%

See Christie's International Real Estate audiences in other countries

More Real estate audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Christie's International Real Estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.