Rascasse Audience Intelligence

Christie's International Real Estate Target Market in United States

A data profile of the people who buy, follow and care about Christie's International Real Estate in United States — modelled from more than twelve digital signal sources. Christie's International Real Estate has an estimated audience of 339,413 people in United States.

#14among Real estate in United States#4695among Brand in United States#1649in Home & Garden

The average Christie's International Real Estate fan in United States is 40.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Single-family detached home, Mortgage loans, First class travel, with strongest over-indexing on Single-family detached home (14.59× the country average).

Demographically, the Christie's International Real Estate audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Christie's International Real Estate fan in United States is balanced, around 40.4 years old, with strong Career Orientation tendencies and a notable affinity for Single-family detached home.

Category: Home & Garden · Type: Brand · Subtype: Real estate

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Christie's International Real Estate profile in United States.

Audience size
339K
in United States
Gender
47.1%♀
52.9% male
Age
40.4
average years
Country rank
#45349
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Christie's International Real Estate

47.1% are female, 52.9% are male, average age 40.4.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Christie's International Real Estate audience in United States
MetricValue
Female47.1%
Male52.9%
Average age40.4
Estimated audience size339,413
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Christie's International Real Estate audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3921%
40-4922%
50+22%
Fig. 04

Worldwide distribution

46.6%

of the worldwide Christie's International Real Estate audience comes from United States.

Worldwide audience distribution share by country for Christie's International Real Estate
CountryShare
United States46.6%
Italy12.0%
United Kingdom7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Christie's International Real Estate audience in United States is strongest.

Fig. 05

Top regions by affinity

Christie's International Real Estate customers by region in United States
#RegionReachAffinity×
01New Jersey~30K3.99×
02Illinois~30K2.33×
03Florida~40K1.84×
04Montana~2K1.72×
05New York~30K1.69×
06Michigan~10K1.53×
07Kentucky~6K1.45×
08California~50K1.44×
09Texas~40K1.37×
10Massachusetts~9K1.37×
11South Carolina~6K1.26×
12Utah~4K1.22×
13North Carolina~10K1.16×
14Vermont<1K1.06×
15Oregon~4K1.01×
16Washington, District of Columbia~1K1.01×
17Maryland~6K0.98×
18Connecticut~3K0.98×
19Maine~1K0.98×
20South Dakota<1K0.98×
21Alaska<1K0.98×
22North Dakota<1K0.98×
23Georgia~10K0.96×
24Idaho~2K0.96×
25Rhode Island~1K0.96×
26New Hampshire~1K0.95×
27Delaware<1K0.95×
28West Virginia~1K0.94×
29Hawaii~1K0.94×
30Wisconsin~5K0.93×
31New Mexico~2K0.93×
32Nebraska~2K0.93×
33Colorado~5K0.92×
34Mississippi~3K0.92×
35Arkansas~3K0.91×
36Kansas~2K0.90×
37Iowa~2K0.89×
38Oklahoma~3K0.88×
39Louisiana~4K0.87×
40Nevada~3K0.87×
41Arizona~6K0.86×
42Indiana~5K0.86×
43Alabama~4K0.85×
44Missouri~4K0.82×
45Tennessee~5K0.81×
46Minnesota~4K0.81×
47Virginia~7K0.79×
48Washington~5K0.79×
49Ohio~8K0.72×
50Pennsylvania~8K0.71×
Fig. 06

Affinity by region

Affinity by region — Christie's International Real Estate, United States
0.71×1.00×3.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Christie's International Real Estate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Christie's International Real Estate audience
#·InterestCategoryAffinity×
01Single-family detached homeHome & Garden14.59×
02Red SeaTravel & Leisure13.89×
03GoDaddyTechnology & Electronics12.27×
04White wineFood & Beverages9.05×
05Terraced houseHome & Garden8.93×
06Red wineFood & Beverages7.41×
07First class travelTravel & Leisure7.30×
08SaunaHome & Garden7.26×
09Sustainable energyHome & Garden6.28×
10Home automationTechnology & Electronics6.28×
11Mineral waterFood & Beverages5.24×
12Renewable energyBusiness & Career5.16×
13Mortgage loansBusiness & Career4.83×
14Solar energyHome & Garden3.94×
15Property finderHome & Garden3.94×
16FedExBusiness & Career3.90×
17PhilanthropyArts & Culture3.45×
18AirbnbTravel & Leisure3.28×
19FurnitureHome & Garden1.98×
20PinterestInternet & Social Media1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Christie's International Real Estate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Christie's International Real Estate audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER4.52×
Quality AwarenessPREMIUM3.23×
Convenience OrientationPREMIUM2.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Christie's International Real Estate audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.83×
Healthy LifestyleBALANCE0.84×
TraditionCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Christie's International Real Estate's target market in United States?

Christie's International Real Estate's target market in United States covers an estimated 339,413 people, concentrated in California and Florida.

02

What is the gender split and age of Christie's International Real Estate customers?

47.1% of the Christie's International Real Estate audience are female, 52.9% are male, with an average age of 40.4 years.

03

Which brands do Christie's International Real Estate fans like most?

Christie's International Real Estate fans show strongest brand affinity for Single-family detached home (14.59×), Mortgage loans (4.83×), and First class travel (7.3×) over the country average.

04

Where do Christie's International Real Estate fans live in United States?

Christie's International Real Estate fans in United States are most concentrated in California (reach ~50K), Florida (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Christie's International Real Estate fans also like?

Beyond Christie's International Real Estate itself, the audience over-indexes on Mortgage loans (4.83×), First class travel (7.3×), Red Sea (13.89×), and GoDaddy (12.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Real estate audiences in United States

See Christie's International Real Estate audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Christie's International Real Estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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