Rascasse Audience Intelligence

Sotheby's International Realty Target Market in United States

A data profile of the people who buy, follow and care about Sotheby's International Realty in United States — modelled from more than twelve digital signal sources. Sotheby's International Realty has an estimated audience of 1,094,416 people in United States.

#9among Real estate in United States#2268among Brand in United States#1076in Home & Garden

The average Sotheby's International Realty fan in United States is 39.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Category: Home & Garden · Type: Brand · Subtype: Real estate

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sotheby's International Realty profile in United States.

Audience size
1.1M
in United States
Gender
50.9%♀
49.1% male
Age
39.2
average years
Country rank
#22270
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sotheby's International Realty

50.9% are female, 49.1% are male, average age 39.2.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Sotheby's International Realty audience in United States
MetricValue
Female50.9%
Male49.1%
Average age39.2
Estimated audience size1,094,416
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Sotheby's International Realty audience in United States
Age bracketShare%
16-1916%
20-2923%
30-3923%
40-4921%
50+18%
Fig. 04

Worldwide distribution

54.0%

of the worldwide Sotheby's International Realty audience comes from United States.

Worldwide audience distribution share by country for Sotheby's International Realty
CountryShare
United States54.0%
United Kingdom6.0%
France5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sotheby's International Realty audience in United States is strongest.

Fig. 05

Top regions by affinity

Sotheby's International Realty customers by region in United States
#RegionReachAffinity×
01New Mexico~10K1.79×
02Washington, District of Columbia~5K1.60×
03Florida~100K1.58×
04California~200K1.33×
05North Carolina~40K1.30×
06Arizona~30K1.25×
07Virginia~30K1.17×
08Nevada~10K1.15×
09South Carolina~20K1.14×
10Utah~10K1.14×
11New York~70K1.13×
12Connecticut~10K1.11×
13Texas~100K1.09×
14Tennessee~20K1.08×
15Alabama~20K1.08×
16Arkansas~10K1.08×
17Idaho~6K1.06×
18Hawaii~5K1.05×
19Kentucky~10K1.03×
20Georgia~30K1.01×
21Louisiana~10K1.01×
22Colorado~20K0.99×
23Maine~4K0.99×
24Vermont~2K0.99×
25Oregon~10K0.97×
26New Jersey~30K0.96×
27Maryland~20K0.96×
28New Hampshire~4K0.96×
29Montana~3K0.96×
30Alaska~2K0.96×
31Pennsylvania~40K0.95×
32Illinois~30K0.95×
33Kansas~8K0.94×
34Delaware~3K0.93×
35South Dakota~2K0.93×
36Rhode Island~3K0.92×
37North Dakota~2K0.91×
38Missouri~20K0.90×
39Oklahoma~10K0.90×
40Massachusetts~20K0.89×
41Wisconsin~10K0.88×
42Indiana~20K0.87×
43Washington~20K0.85×
44Mississippi~8K0.85×
45West Virginia~4K0.85×
46Michigan~20K0.82×
47Nebraska~5K0.82×
48Ohio~30K0.80×
49Minnesota~10K0.80×
50Iowa~7K0.77×
Fig. 06

Affinity by region

Affinity by region — Sotheby's International Realty, United States
0.77×1.00×1.79×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sotheby's International Realty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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