Sotheby's International Realty Audience in United States
Sotheby's International Realty has an estimated audience of 1,101,261 people in United States. 50.9% are female, 49.1% are male, average age 39.2. Top regions: California, Florida, Texas.
The average Sotheby's International Realty fan in United States is 39.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Demographically, the Sotheby's International Realty audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Category: Home & Garden · Type: Brand · Subtype: Real estate
Demographics of Sotheby's International Realty fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 39.2 |
| Estimated audience size | 1,101,261 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 160,470 | 1.33× |
| Florida | 110,820 | 1.49× |
| Texas | 104,216 | 1.1× |
| New York | 71,511 | 1.16× |
| North Carolina | 46,821 | 1.41× |
| Pennsylvania | 36,752 | 0.99× |
| Illinois | 35,620 | 0.97× |
| Georgia | 34,344 | 1.01× |
| Virginia | 32,411 | 1.21× |
| Arizona | 30,762 | 1.37× |
| Ohio | 28,255 | 0.83× |
| New Jersey | 27,782 | 0.99× |
| Tennessee | 25,480 | 1.15× |
| Michigan | 24,008 | 0.83× |
| South Carolina | 20,761 | 1.25× |
| Washington | 19,929 | 0.9× |
| Massachusetts | 19,481 | 0.9× |
| Colorado | 17,560 | 1.01× |
| Maryland | 17,396 | 0.92× |
| Indiana | 17,297 | 0.86× |
| Alabama | 16,736 | 1.09× |
| Missouri | 15,681 | 0.88× |
| Louisiana | 15,627 | 1.1× |
| Wisconsin | 15,156 | 0.91× |
| Kentucky | 14,166 | 1.03× |
| Oregon | 13,185 | 1.04× |
| Nevada | 12,814 | 1.2× |
| Utah | 12,779 | 1.3× |
| Minnesota | 12,361 | 0.78× |
| Connecticut | 12,066 | 1.09× |
| Arkansas | 10,185 | 1.12× |
| Oklahoma | 9,906 | 0.81× |
| New Mexico | 9,517 | 1.72× |
| Kansas | 9,511 | 1.1× |
| Mississippi | 5,984 | 0.66× |
| Washington, District of Columbia | 5,592 | 1.69× |
| Idaho | 5,475 | 0.99× |
| Hawaii | 5,413 | 1.14× |
| Iowa | 4,879 | 0.54× |
| Maine | 3,763 | 0.95× |
| New Hampshire | 3,557 | 0.82× |
| Rhode Island | 2,896 | 0.83× |
| Nebraska | 2,769 | 0.5× |
| Montana | 2,579 | 0.84× |
| Delaware | 2,409 | 0.79× |
| West Virginia | 2,340 | 0.46× |
| Wyoming | 2,019 | 1.24× |
| Alaska | 1,816 | 0.77× |
| Vermont | 1,709 | 0.88× |
| South Dakota | 1,608 | 0.63× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.7 |
| Design Affinity | PREMIUM | 2.15 |
| Career Orientation | POWER | 1.69 |
| Luxury Orientation | PREMIUM | 1.62 |
| Indulgence | JOY | 1.5 |
| Travelling | THRILL | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.2% |
| United Kingdom | 6.0% |
| France | 5.4% |
See Sotheby's International Realty audiences in other countries
- Sotheby's International Realty — Germany
- Sotheby's International Realty — United Kingdom
- Sotheby's International Realty — France
- Sotheby's International Realty — Italy
- Sotheby's International Realty — Spain
- Sotheby's International Realty — Brazil
- Sotheby's International Realty — Japan
- Sotheby's International Realty — South Korea
- Sotheby's International Realty — India
More Real estate audiences in United States
- Coldwell Banker (4,415,639)
- Keller Williams Realty (4,218,401)
- Keller Williams (3,666,789)
- Century 21 (1,589,423)
- ERA (1,550,848)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sotheby's International Realty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.