Long & Foster Audience in United States

Long & Foster logo

Long & Foster has an estimated audience of 352,286 people in United States. 59.8% are female, 40.2% are male, average age 43.6. Top regions: Maryland, Virginia, Pennsylvania. Top brand affinities: Israel, Morphine (band), Staycation, Jesse Plemons, Kerala.

The average Long & Foster fan in United States is 43.6 years old, more female, and lives primarily in Maryland. The audience is concentrated in Maryland, Virginia, Pennsylvania. Top brand affinities include Israel, Morphine (band), Staycation, with strongest over-indexing on Israel (2.82× the country average). Demographically, the Long & Foster audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Career Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Real estate

Demographics of Long & Foster fans

Demographic split for Long & Foster audience in United States
MetricValue
Female59.8%
Male40.2%
Average age43.6
Estimated audience size352,286

Audience persona

The typical Long & Foster fan in United States is more female, around 43.6 years old, with strong Career Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Long & Foster in United States
RegionReachAffinity
Maryland87,50214.45×
Virginia86,49210.08×
Pennsylvania26,2032.21×
New Jersey8,4890.95×
Delaware8,2988.54×
Washington, District of Columbia7,4447.03×
New York4,8360.25×
North Carolina4,3570.41×
West Virginia3,7222.27×
Florida3,0570.13×
California2,5190.07×
Texas2,1910.07×
Georgia1,5070.14×
Illinois1,4060.12×
Ohio1,1680.11×
Massachusetts1,0220.15×
Colorado8370.15×
South Carolina8240.16×
Arizona6450.09×
Tennessee6220.09×
Washington6010.09×
Michigan5940.06×
Connecticut5500.16×
Minnesota4580.09×
Kentucky4500.1×
Indiana4010.06×
Missouri3610.06×
Oregon3430.08×
Alabama3110.06×
Oklahoma2940.08×
Louisiana2840.06×
Wisconsin2760.05×
Nevada2480.07×
Mississippi2250.08×
Arkansas2170.07×
Utah2070.07×
New Hampshire2040.15×
Iowa2040.07×
Kansas1860.07×
Alaska1860.25×
Hawaii1780.12×
Nebraska1750.1×
Maine1730.14×
Idaho1720.1×
Montana1620.17×
Rhode Island1600.14×
South Dakota1600.2×
North Dakota1560.21×
Wyoming1510.29×
New Mexico1490.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Long & Foster audience
BrandAffinityCategory
Israel2.82×Travel & Leisure
Morphine (band)8.59×Music & Radio
Staycation3.3×Home & Garden
Jesse Plemons3×Movies & TV
Kerala5.68×Travel & Leisure
Jonathan Davis8.08×Music & Radio
Sinaloa2.87×Travel & Leisure
Nebraska2.07×Travel & Leisure
JDSU2.13×Business & Career
Jeep Wagoneer3.7×Cars & Mobility
KSTP-TV4.1×Movies & TV
Nebraska Cornhuskers football1.81×Sports
edureka17.34×Business & Career
Home staging2.48×Home & Garden
Monogram1.81×Home & Garden
Noodle (Gorillaz)1.68×Music & Radio
Captain America (1990 film)1.94×Movies & TV
Sailor2.06×Travel & Leisure
Google Wallet2.91×Technology & Electronics
Charlamagne Tha God3.7×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Long & Foster audience
TraitClusterScore
Career OrientationPOWER1.27
Design AffinityPREMIUM1.23
DIY MentalityTHRILL1.22
Community OrientationOPEN1.19
IndulgenceJOY1.19
TravellingTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Long & Foster
CountryShare
United States97.3%
Canada2.0%
Switzerland0.1%

See Long & Foster audiences in other countries

More Real estate audiences in United States

Frequently asked questions

How many fans does Long & Foster have in United States?

Long & Foster has an estimated audience of 352,286 people in United States, concentrated in Maryland and Virginia.

What is the gender split and age of Long & Foster fans?

59.8% of Long & Foster fans are female, 40.2% are male, with an average age of 43.6 years.

Which brands do Long & Foster fans like most?

Long & Foster fans show strongest brand affinity for Israel (2.82×), Morphine (band) (8.59×), and Staycation (3.3×) over the country average.

Where do Long & Foster fans live in United States?

Long & Foster fans in United States are most concentrated in Maryland (reach 87,502), Virginia (reach 86,492), and Pennsylvania (reach 26,203). These three regions account for the largest share of the active audience.

What other brands do Long & Foster fans also like?

Beyond Long & Foster itself, the audience over-indexes on Morphine (band) (8.59×), Staycation (3.3×), Jesse Plemons (3×), and Kerala (5.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Long & Foster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.