Rascasse Audience Intelligence

Long & Foster Target Market in United States

A data profile of the people who buy, follow and care about Long & Foster in United States — modelled from more than twelve digital signal sources. Long & Foster has an estimated audience of 349,547 people in United States.

#13among Real estate in United States#4617among Brand in United States#2740in Business & Career

The average Long & Foster fan in United States is 43.6 years old, more female, and lives primarily in Virginia.

The audience is concentrated in Virginia, Maryland, Pennsylvania.

Top brand affinities include Edina Realty, Google Photos, FlightAware, with strongest over-indexing on Edina Realty (92.5× the country average).

Demographically, the Long & Foster audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Long & Foster fan in United States is more female, around 43.6 years old, with strong Family Orientation tendencies and a notable affinity for Edina Realty.

Category: Business & Career · Type: Brand · Subtype: Real estate

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Long & Foster profile in United States.

Audience size
350K
in United States
Gender
59.8%♀
40.2% male
Age
43.6
average years
Country rank
#44653
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Long & Foster

59.8% are female, 40.2% are male, average age 43.6.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Long & Foster audience in United States
MetricValue
Female59.8%
Male40.2%
Average age43.6
Estimated audience size349,547
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Long & Foster audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3919%
40-4925%
50+29%
Fig. 04

Worldwide distribution

97.2%

of the worldwide Long & Foster audience comes from United States.

Worldwide audience distribution share by country for Long & Foster
CountryShare
United States97.2%
Canada2.0%
Switzerland0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Long & Foster audience in United States is strongest.

Fig. 05

Top regions by affinity

Long & Foster customers by region in United States
#RegionReachAffinity×
01Maryland~80K13.45×
02Virginia~80K9.60×
03Delaware~8K8.19×
04Washington, District of Columbia~7K6.60×
05Pennsylvania~20K2.09×
06West Virginia~3K1.98×
07Alaska<1K0.92×
08Vermont<1K0.92×
09Idaho~2K0.90×
10New Mexico~2K0.90×
11Rhode Island~1K0.90×
12Kansas~2K0.89×
13Maine~1K0.89×
14New Jersey~8K0.88×
15Iowa~3K0.88×
16New Hampshire~1K0.88×
17North Dakota<1K0.87×
18Utah~3K0.86×
19South Dakota<1K0.86×
20Montana<1K0.85×
21Alabama~4K0.84×
22Mississippi~2K0.83×
23Arkansas~2K0.82×
24Hawaii~1K0.82×
25Missouri~5K0.81×
26Nebraska~1K0.81×
27Indiana~5K0.79×
28Wisconsin~4K0.76×
29Louisiana~3K0.76×
30Oklahoma~3K0.76×
31Nevada~3K0.76×
32Tennessee~5K0.73×
33Kentucky~3K0.72×
34Oregon~3K0.72×
35South Carolina~4K0.70×
36Colorado~4K0.64×
37Connecticut~2K0.62×
38Arizona~4K0.61×
39Massachusetts~4K0.60×
40Minnesota~3K0.60×
41Washington~4K0.58×
42Michigan~5K0.57×
43North Carolina~6K0.53×
44Illinois~6K0.52×
45Ohio~5K0.45×
46Texas~10K0.43×
47Georgia~5K0.42×
48Florida~9K0.40×
49California~10K0.38×
50New York~8K0.38×
Fig. 06

Affinity by region

Affinity by region — Long & Foster, United States
0.38×1.00×13.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Long & Foster audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Long & Foster audience
#·InterestCategoryAffinity×
01Edina RealtyHome & Garden92.50×
02Northwestern MutualBusiness & Career16.06×
03Ashley Graham (model)Fashion & Accessoires14.45×
04T. Rowe PriceBusiness & Career12.06×
05Ottawa SenatorsSports11.88×
06Google PhotosTechnology & Electronics11.32×
07FlightAwareTravel & Leisure10.63×
08Washington CapitalsSports9.92×
09Baltimore OriolesSports8.56×
10Buffalo SabresSports6.04×
11Berkshire HathawayBusiness & Career5.82×
12Energy barFood & Beverages5.55×
13Sustainable energyHome & Garden3.79×
14Renewable energyBusiness & Career3.38×
15FedExBusiness & Career3.18×
16Mortgage loansBusiness & Career3.17×
17Wawa Inc.Shopping2.56×
18PinterestInternet & Social Media1.95×
19AirbnbTravel & Leisure1.85×
20FurnitureHome & Garden1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Long & Foster audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Long & Foster audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.83×
Convenience OrientationPREMIUM1.76×
Career OrientationPOWER1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Long & Foster audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.85×
Healthy LifestyleBALANCE0.87×
ExtroversionTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Long & Foster's target market in United States?

Long & Foster's target market in United States covers an estimated 349,547 people, concentrated in Virginia and Maryland.

02

What is the gender split and age of Long & Foster customers?

59.8% of the Long & Foster audience are female, 40.2% are male, with an average age of 43.6 years.

03

Which brands do Long & Foster fans like most?

Long & Foster fans show strongest brand affinity for Edina Realty (92.5×), Google Photos (11.32×), and FlightAware (10.63×) over the country average.

04

Where do Long & Foster fans live in United States?

Long & Foster fans in United States are most concentrated in Virginia (reach ~80K), Maryland (reach ~80K), and Pennsylvania (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Long & Foster fans also like?

Beyond Long & Foster itself, the audience over-indexes on Google Photos (11.32×), FlightAware (10.63×), Mortgage loans (3.17×), and Baltimore Orioles (8.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Real estate audiences in United States

See Long & Foster audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Long & Foster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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