Simon Property Group Audience in United States

Simon Property Group logo

Simon Property Group has an estimated audience of 1,083,804 people in United States. 67.0% are female, 33.0% are male, average age 39.8. Top regions: California, Indiana, New York. Top brand affinities: Governor of Michigan, Goop, Elsword, Cam Ward, Fairy godmother.

The average Simon Property Group fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Indiana, New York. Top brand affinities include Governor of Michigan, Goop, Elsword, with strongest over-indexing on Governor of Michigan (15.85× the country average). Demographically, the Simon Property Group audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Real estate

Demographics of Simon Property Group fans

Demographic split for Simon Property Group audience in United States
MetricValue
Female67.0%
Male33.0%
Average age39.8
Estimated audience size1,083,804

Audience persona

The typical Simon Property Group fan in United States is more female, around 39.8 years old, with strong Family Orientation tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Simon Property Group in United States
RegionReachAffinity
California143,9021.21×
Indiana126,6186.39×
New York123,9152.05×
Texas117,9731.27×
Florida116,1291.58×
New Jersey54,0061.96×
Pennsylvania53,9681.48×
Illinois51,4131.42×
Georgia47,5681.42×
Massachusetts40,4021.89×
Virginia31,1231.18×
North Carolina30,9400.95×
Ohio27,7330.83×
Michigan21,2310.75×
Maryland21,1111.13×
Tennessee21,0910.97×
Washington20,6550.95×
Arizona16,5480.75×
Minnesota15,4961×
Nevada15,1651.45×
Colorado13,6160.8×
South Carolina13,3910.82×
Connecticut13,1331.21×
Missouri12,9750.74×
Oklahoma12,6671.05×
Wisconsin9,4750.58×
Oregon7,0360.57×
Alabama7,0310.46×
Kentucky6,5770.48×
Louisiana6,4310.46×
Kansas6,0400.71×
Washington, District of Columbia5,3631.65×
New Hampshire5,1541.21×
Iowa4,4880.5×
Arkansas4,4880.5×
Utah4,1670.43×
Delaware3,9841.33×
Hawaii3,4280.74×
Mississippi3,2140.36×
Rhode Island2,7900.81×
South Dakota2,1160.84×
New Mexico1,9780.36×
Maine1,9590.5×
Nebraska1,6060.3×
West Virginia1,4220.28×
Idaho1,4000.26×
Alaska1,2300.53×
Wyoming9970.62×
Montana9890.33×
Vermont9640.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Simon Property Group audience
BrandAffinityCategory
Governor of Michigan15.85×Politics & Society
Goop8.48×Internet & Social Media
Elsword25.5×Games
Cam Ward5.28×Sports
Fairy godmother10.02×Literature
Wok8.69×Food & Beverages
Google Home7.1×Technology & Electronics
headspace10.09×Health
Cherish (group)11.6×Music & Radio
Grinch4.26×Movies & TV
Nationality2.2×Politics & Society
Hardik Pandya15.46×Sports
Hipster8.85×Politics & Society
Hibachi7.1×Food & Beverages
Grace Slick7.78×Music & Radio
Glossier4.59×Beauty & Wellness
Harlow9.86×Travel & Leisure
El Paso County, Colorado10.62×Travel & Leisure
National Paralympic Committee19.07×Sports
Kendra Scott2.41×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Simon Property Group audience
TraitClusterScore
Family OrientationCONSERVATISM1.51
ExtroversionTHRILL1.38
Convenience OrientationPREMIUM1.24
IndulgenceJOY1.23
Price SensitivityPREMIUM1.21
Design AffinityPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Simon Property Group
CountryShare
United States90.5%
United Kingdom2.5%
Australia1.9%

See Simon Property Group audiences in other countries

More Real estate audiences in United States

Frequently asked questions

How many fans does Simon Property Group have in United States?

Simon Property Group has an estimated audience of 1,083,804 people in United States, concentrated in California and Indiana.

What is the gender split and age of Simon Property Group fans?

67.0% of Simon Property Group fans are female, 33.0% are male, with an average age of 39.8 years.

Which brands do Simon Property Group fans like most?

Simon Property Group fans show strongest brand affinity for Governor of Michigan (15.85×), Goop (8.48×), and Elsword (25.5×) over the country average.

Where do Simon Property Group fans live in United States?

Simon Property Group fans in United States are most concentrated in California (reach 143,902), Indiana (reach 126,618), and New York (reach 123,915). These three regions account for the largest share of the active audience.

What other brands do Simon Property Group fans also like?

Beyond Simon Property Group itself, the audience over-indexes on Goop (8.48×), Elsword (25.5×), Cam Ward (5.28×), and Fairy godmother (10.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Simon Property Group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.