Rascasse Audience Intelligence

Simon Property Group Target Market in United States

A data profile of the people who buy, follow and care about Simon Property Group in United States — modelled from more than twelve digital signal sources. Simon Property Group has an estimated audience of 1,083,189 people in United States.

#10among Real estate in United States#2281among Brand in United States#1480in Business & Career

The average Simon Property Group fan in United States is 39.8 years old, more female, and lives primarily in Indiana.

The audience is concentrated in Indiana, California, Florida.

Top brand affinities include Nordstrom rack, Wendy's, Pizza Hut, with strongest over-indexing on Nordstrom rack (2.79× the country average).

Demographically, the Simon Property Group audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Simon Property Group fan in United States is more female, around 39.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Nordstrom rack.

Category: Business & Career · Type: Brand · Subtype: Real estate

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Simon Property Group profile in United States.

Audience size
1.1M
in United States
Gender
67.0%♀
33.0% male
Age
39.8
average years
Country rank
#22445
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Simon Property Group

67.0% are female, 33.0% are male, average age 39.8.

Fig. 02

Gender split

67.0%
Female
33.0%
Male
Demographic split for Simon Property Group audience in United States
MetricValue
Female67.0%
Male33.0%
Average age39.8
Estimated audience size1,083,189
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Simon Property Group audience in United States
Age bracketShare%
16-1915%
20-2920%
30-3923%
40-4926%
50+16%
Fig. 04

Worldwide distribution

90.2%

of the worldwide Simon Property Group audience comes from United States.

Worldwide audience distribution share by country for Simon Property Group
CountryShare
United States90.2%
United Kingdom2.5%
Australia1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Simon Property Group audience in United States is strongest.

Fig. 05

Top regions by affinity

Simon Property Group customers by region in United States
#RegionReachAffinity×
01Indiana~200K7.95×
02New Jersey~50K1.85×
03New York~100K1.82×
04Massachusetts~40K1.70×
05Florida~100K1.55×
06Pennsylvania~50K1.36×
07Georgia~50K1.36×
08Washington, District of Columbia~4K1.34×
09Illinois~50K1.31×
10Nevada~10K1.24×
11Texas~100K1.20×
12Connecticut~10K1.17×
13Delaware~3K1.13×
14New Hampshire~5K1.11×
15Maryland~20K1.10×
16California~100K1.07×
17Virginia~30K1.06×
18Oklahoma~10K1.04×
19Tennessee~20K1.01×
20South Dakota~2K0.97×
21North Carolina~30K0.94×
22Minnesota~10K0.93×
23Alaska~2K0.93×
24Rhode Island~3K0.92×
25Vermont~2K0.91×
26Washington~20K0.90×
27North Dakota~2K0.90×
28Michigan~30K0.89×
29South Carolina~10K0.88×
30Montana~3K0.88×
31Hawaii~4K0.87×
32Colorado~10K0.85×
33West Virginia~4K0.84×
34Maine~3K0.84×
35Idaho~5K0.83×
36Kansas~7K0.82×
37Ohio~30K0.81×
38Nebraska~4K0.80×
39New Mexico~4K0.80×
40Mississippi~7K0.79×
41Missouri~10K0.78×
42Arizona~20K0.77×
43Arkansas~7K0.77×
44Iowa~7K0.75×
45Louisiana~10K0.71×
46Kentucky~10K0.71×
47Oregon~9K0.71×
48Utah~7K0.71×
49Wisconsin~10K0.70×
50Alabama~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Simon Property Group, United States
0.69×1.00×7.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Simon Property Group audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Simon Property Group audience
#·InterestCategoryAffinity×
01Ready-to-wearFashion & Accessoires3.59×
02Mineral waterFood & Beverages3.41×
03Nordstrom rackFashion & Accessoires2.79×
04Bath and BodyworksShopping2.38×
05Wendy'sFood & Beverages2.18×
06Discount storesShopping2.06×
07J. C. PenneyShopping1.88×
08Shopping mallsShopping1.83×
09TicketmasterTravel & Leisure1.82×
10Pizza HutFood & Beverages1.80×
11Five BelowShopping1.78×
12IKEAHome & Garden1.73×
13UniversityBusiness & Career1.62×
14FoodieFood & Beverages1.62×
15Black Friday (shopping)Shopping1.61×
16HairstyleBeauty & Wellness1.58×
17The UPS StoreShopping1.58×
18MSNNews1.57×
19Domino's PizzaFood & Beverages1.55×
20Trader Joe'sShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Simon Property Group audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Simon Property Group audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.44×
Convenience OrientationPREMIUM1.38×
Family OrientationCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Simon Property Group audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
Luxury OrientationPREMIUM0.85×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Simon Property Group's target market in United States?

Simon Property Group's target market in United States covers an estimated 1,083,189 people, concentrated in Indiana and California.

02

What is the gender split and age of Simon Property Group customers?

67.0% of the Simon Property Group audience are female, 33.0% are male, with an average age of 39.8 years.

03

Which brands do Simon Property Group fans like most?

Simon Property Group fans show strongest brand affinity for Nordstrom rack (2.79×), Wendy's (2.18×), and Pizza Hut (1.8×) over the country average.

04

Where do Simon Property Group fans live in United States?

Simon Property Group fans in United States are most concentrated in Indiana (reach ~200K), California (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Simon Property Group fans also like?

Beyond Simon Property Group itself, the audience over-indexes on Wendy's (2.18×), Pizza Hut (1.8×), Shopping malls (1.83×), and Discount stores (2.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Real estate audiences in United States

See Simon Property Group audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Simon Property Group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →