Rascasse Audience Intelligence

Del Webb Target Market in United States

A data profile of the people who buy, follow and care about Del Webb in United States — modelled from more than twelve digital signal sources. Del Webb has an estimated audience of 321,667 people in United States.

#15among Real estate in United States#4816among Brand in United States#1665in Home & Garden

The average Del Webb fan in United States is 52.2 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Mortgage loans, Single-family detached home, Renewable energy, with strongest over-indexing on Mortgage loans (6× the country average).

Demographically, the Del Webb audience skews balanced with an average age of 52.2, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Del Webb fan in United States is balanced, around 52.2 years old, with strong Family Orientation tendencies and a notable affinity for Mortgage loans.

Category: Home & Garden · Type: Brand · Subtype: Real estate

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Del Webb profile in United States.

Audience size
322K
in United States
Gender
50.7%♀
49.3% male
Age
52.2
average years
Country rank
#46600
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Del Webb

50.7% are female, 49.3% are male, average age 52.2.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Del Webb audience in United States
MetricValue
Female50.7%
Male49.3%
Average age52.2
Estimated audience size321,667
Fig. 03

Age distribution

Ø 52.2
average years
Age distribution of the Del Webb audience in United States
Age bracketShare%
16-196%
20-296%
30-397%
40-4914%
50+68%
Fig. 04

Worldwide distribution

99.7%

of the worldwide Del Webb audience comes from United States.

Worldwide audience distribution share by country for Del Webb
CountryShare
United States99.7%
Germany0.2%
Italy0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Del Webb audience in United States is strongest.

Fig. 05

Top regions by affinity

Del Webb customers by region in United States
#RegionReachAffinity×
01Nevada~10K4.80×
02South Carolina~20K3.26×
03Arizona~20K2.80×
04Florida~60K2.57×
05Tennessee~10K1.68×
06North Carolina~20K1.60×
07Illinois~20K1.55×
08Indiana~7K1.24×
09Ohio~10K1.23×
10Georgia~10K1.20×
11Texas~30K1.15×
12Minnesota~5K1.05×
13Michigan~8K0.98×
14Virginia~8K0.98×
15Massachusetts~6K0.94×
16New Hampshire~1K0.94×
17Delaware<1K0.92×
18New Mexico~1K0.91×
19New Jersey~7K0.90×
20Connecticut~3K0.90×
21Vermont<1K0.89×
22Wisconsin~4K0.88×
23Montana<1K0.88×
24Rhode Island<1K0.86×
25Alaska<1K0.86×
26North Dakota<1K0.86×
27Pennsylvania~9K0.85×
28South Dakota<1K0.84×
29Maine<1K0.82×
30West Virginia~1K0.80×
31Maryland~4K0.79×
32Colorado~4K0.77×
33Idaho~1K0.77×
34California~30K0.76×
35Hawaii~1K0.76×
36Alabama~3K0.75×
37Iowa~2K0.74×
38Nebraska~1K0.74×
39Washington, District of Columbia<1K0.74×
40Mississippi~2K0.73×
41Missouri~4K0.71×
42Oregon~3K0.71×
43Kansas~2K0.71×
44Kentucky~3K0.70×
45New York~10K0.69×
46Arkansas~2K0.69×
47Washington~4K0.68×
48Louisiana~3K0.66×
49Oklahoma~2K0.65×
50Utah~2K0.62×
Fig. 06

Affinity by region

Affinity by region — Del Webb, United States
0.62×1.00×4.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Del Webb audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Del Webb audience
#·InterestCategoryAffinity×
01Single-family detached homeHome & Garden13.60×
02Elderly careHealth12.21×
03Terraced houseHome & Garden10.65×
04Renewable energyBusiness & Career6.21×
05Mortgage loansBusiness & Career6.00×
06Home automationTechnology & Electronics5.96×
07QVCMovies & TV5.90×
08First class travelTravel & Leisure5.78×
09Sustainable energyHome & Garden5.38×
10Solar energyHome & Garden4.80×
11HyundaiCars & Mobility4.63×
12FedExBusiness & Career4.56×
13Vehicle insuranceCars & Mobility4.01×
14Discount storesShopping3.15×
15Shopping mallsShopping2.86×
16PinterestInternet & Social Media2.73×
17AirbnbTravel & Leisure2.68×
18FurnitureHome & Garden2.43×
19GolfSports2.20×
20BarbecueFood & Beverages2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Del Webb audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Del Webb audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.35×
Quality AwarenessPREMIUM2.73×
Convenience OrientationPREMIUM2.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Del Webb audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.80×
Healthy LifestyleBALANCE0.81×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Del Webb's target market in United States?

Del Webb's target market in United States covers an estimated 321,667 people, concentrated in Florida and Texas.

02

What is the gender split and age of Del Webb customers?

50.7% of the Del Webb audience are female, 49.3% are male, with an average age of 52.2 years.

03

Which brands do Del Webb fans like most?

Del Webb fans show strongest brand affinity for Mortgage loans (6×), Single-family detached home (13.6×), and Renewable energy (6.21×) over the country average.

04

Where do Del Webb fans live in United States?

Del Webb fans in United States are most concentrated in Florida (reach ~60K), Texas (reach ~30K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Del Webb fans also like?

Beyond Del Webb itself, the audience over-indexes on Single-family detached home (13.6×), Renewable energy (6.21×), Solar energy (4.8×), and First class travel (5.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Real estate audiences in United States

See Del Webb audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Del Webb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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