Del Webb Audience in United States
Del Webb has an estimated audience of 320,015 people in United States. 50.7% are female, 49.3% are male, average age 52.2. Top regions: Florida, Texas, California. Top brand affinities: Elsword, Governor of Michigan, Israel, MK, Goop.
The average Del Webb fan in United States is 52.2 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Elsword, Governor of Michigan, Israel, with strongest over-indexing on Elsword (13.6× the country average). Demographically, the Del Webb audience skews balanced with an average age of 52.2, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Real estate
Demographics of Del Webb fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 52.2 |
| Estimated audience size | 320,015 |
Audience persona
The typical Del Webb fan in United States is balanced, around 52.2 years old, with strong Quality Awareness tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 56,774 | 2.62× |
| Texas | 35,153 | 1.28× |
| California | 28,459 | 0.81× |
| Arizona | 20,140 | 3.08× |
| Illinois | 17,976 | 1.69× |
| North Carolina | 15,571 | 1.62× |
| South Carolina | 14,759 | 3.07× |
| Nevada | 14,249 | 4.6× |
| Ohio | 12,398 | 1.26× |
| New York | 12,390 | 0.69× |
| Georgia | 12,136 | 1.23× |
| Tennessee | 11,362 | 1.77× |
| Pennsylvania | 10,012 | 0.93× |
| Michigan | 8,514 | 1.02× |
| Virginia | 7,965 | 1.02× |
| Indiana | 7,511 | 1.28× |
| New Jersey | 7,202 | 0.88× |
| Minnesota | 5,040 | 1.1× |
| Massachusetts | 4,951 | 0.79× |
| Washington | 4,459 | 0.69× |
| Wisconsin | 4,213 | 0.88× |
| Colorado | 3,928 | 0.78× |
| Maryland | 3,911 | 0.71× |
| Missouri | 3,445 | 0.67× |
| Alabama | 3,180 | 0.71× |
| Connecticut | 2,822 | 0.88× |
| Oregon | 2,414 | 0.66× |
| Kentucky | 2,396 | 0.6× |
| Louisiana | 2,278 | 0.55× |
| Oklahoma | 1,791 | 0.5× |
| Iowa | 1,623 | 0.62× |
| Mississippi | 1,461 | 0.55× |
| Kansas | 1,358 | 0.54× |
| New Mexico | 1,339 | 0.83× |
| Arkansas | 1,227 | 0.47× |
| Utah | 1,180 | 0.41× |
| New Hampshire | 1,035 | 0.82× |
| Idaho | 931 | 0.58× |
| Nebraska | 867 | 0.54× |
| West Virginia | 859 | 0.58× |
| Rhode Island | 749 | 0.74× |
| Hawaii | 743 | 0.54× |
| Maine | 709 | 0.62× |
| Delaware | 706 | 0.8× |
| Montana | 546 | 0.62× |
| Washington, District of Columbia | 527 | 0.55× |
| South Dakota | 383 | 0.52× |
| North Dakota | 373 | 0.57× |
| Vermont | 349 | 0.62× |
| Wyoming | 321 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 13.6× | Games |
| Governor of Michigan | 5.96× | Politics & Society |
| Israel | 1.68× | Travel & Leisure |
| MK | 3.18× | Music & Radio |
| Goop | 3.41× | Internet & Social Media |
| Wok | 3.64× | Food & Beverages |
| Fairy godmother | 4.14× | Literature |
| Cherish (group) | 5.5× | Music & Radio |
| headspace | 4.48× | Health |
| Hipster | 4.59× | Politics & Society |
| Grinch | 1.86× | Movies & TV |
| Hibachi | 3.62× | Food & Beverages |
| Google Home | 2.97× | Technology & Electronics |
| Vocal harmony | 2.08× | Music & Radio |
| Wikia | 1.5× | Internet & Social Media |
| Cam Ward | 1.61× | Sports |
| Public speaking | 1.65× | Politics & Society |
| El Paso County, Colorado | 5.38× | Travel & Leisure |
| Jeep Wagoneer | 2.37× | Cars & Mobility |
| Grace Slick | 3.46× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.69 |
| Family Orientation | CONSERVATISM | 1.44 |
| Sustainability | BALANCE | 1.27 |
| Travelling | THRILL | 1.24 |
| Need for Security | CONSERVATISM | 1.24 |
| Price Sensitivity | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.7% |
| Germany | 0.2% |
| Italy | 0.1% |
See Del Webb audiences in other countries
More Real estate audiences in United States
- Coldwell Banker (4,415,639)
- Keller Williams Realty (4,218,401)
- Keller Williams (3,666,789)
- Century 21 (1,589,423)
- ERA (1,550,848)
Frequently asked questions
How many fans does Del Webb have in United States?
Del Webb has an estimated audience of 320,015 people in United States, concentrated in Florida and Texas.
What is the gender split and age of Del Webb fans?
50.7% of Del Webb fans are female, 49.3% are male, with an average age of 52.2 years.
Which brands do Del Webb fans like most?
Del Webb fans show strongest brand affinity for Elsword (13.6×), Governor of Michigan (5.96×), and Israel (1.68×) over the country average.
Where do Del Webb fans live in United States?
Del Webb fans in United States are most concentrated in Florida (reach 56,774), Texas (reach 35,153), and California (reach 28,459). These three regions account for the largest share of the active audience.
What other brands do Del Webb fans also like?
Beyond Del Webb itself, the audience over-indexes on Governor of Michigan (5.96×), Israel (1.68×), MK (3.18×), and Goop (3.41×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Del Webb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.