Del Webb Audience in United States

Del Webb has an estimated audience of 320,015 people in United States. 50.7% are female, 49.3% are male, average age 52.2. Top regions: Florida, Texas, California. Top brand affinities: Capital One, Google Maps, CarGurus, Autism Awareness, Indeed.com.

The average Del Webb fan in United States is 52.2 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (6.15× the country average). Demographically, the Del Webb audience skews balanced with an average age of 52.2, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Real estate

Demographics of Del Webb fans

Demographic split for Del Webb audience in United States
MetricValue
Female50.7%
Male49.3%
Average age52.2
Estimated audience size320,015

Audience persona

The typical Del Webb fan in United States is balanced, around 52.2 years old, with strong Quality Awareness tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Del Webb in United States
RegionReachAffinity
Florida56,7742.62×
Texas35,1531.28×
California28,4590.81×
Arizona20,1403.08×
Illinois17,9761.69×
North Carolina15,5711.62×
South Carolina14,7593.07×
Nevada14,2494.6×
Ohio12,3981.26×
New York12,3900.69×
Georgia12,1361.23×
Tennessee11,3621.77×
Pennsylvania10,0120.93×
Michigan8,5141.02×
Virginia7,9651.02×
Indiana7,5111.28×
New Jersey7,2020.88×
Minnesota5,0401.1×
Massachusetts4,9510.79×
Washington4,4590.69×
Wisconsin4,2130.88×
Colorado3,9280.78×
Maryland3,9110.71×
Missouri3,4450.67×
Alabama3,1800.71×
Connecticut2,8220.88×
Oregon2,4140.66×
Kentucky2,3960.6×
Louisiana2,2780.55×
Oklahoma1,7910.5×
Iowa1,6230.62×
Mississippi1,4610.55×
Kansas1,3580.54×
New Mexico1,3390.83×
Arkansas1,2270.47×
Utah1,1800.41×
New Hampshire1,0350.82×
Idaho9310.58×
Nebraska8670.54×
West Virginia8590.58×
Rhode Island7490.74×
Hawaii7430.54×
Maine7090.62×
Delaware7060.8×
Montana5460.62×
Washington, District of Columbia5270.55×
South Dakota3830.52×
North Dakota3730.57×
Vermont3490.62×
Wyoming3210.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Del Webb audience
BrandAffinityCategory
Capital One6.15×Business & Career
Google Maps5.32×Internet & Social Media
CarGurus6.61×Cars & Mobility
Autism Awareness9.94×Health
Indeed.com4.24×Business & Career
Diabetes mellitus awareness6.78×Health
Enterprise Rent-A-Car5.04×Cars & Mobility
Singer-songwriter3.26×Music & Radio
Microblogging6.86×Technology & Electronics
Circle K4.95×Shopping
DeviantArt4.91×Internet & Social Media
Google News4.07×News
AccuWeather4.3×Home & Garden
Kia Sportage13.6×Cars & Mobility
Diane Keaton4.01×Movies & TV
Income tax7.28×Business & Career
Khan Academy5.01×Business & Career
Bruce Willis4.25×Movies & TV
ICloud5.42×Technology & Electronics
Staples (Canada)2.94×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Del Webb audience
TraitClusterScore
Quality AwarenessPREMIUM1.69
Family OrientationCONSERVATISM1.44
SustainabilityBALANCE1.27
TravellingTHRILL1.24
Need for SecurityCONSERVATISM1.24
Price SensitivityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Del Webb
CountryShare
United States99.7%
Germany0.2%
Italy0.1%

See Del Webb audiences in other countries

More Real estate audiences in United States

Frequently asked questions

How many fans does Del Webb have in United States?

Del Webb has an estimated audience of 320,015 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Del Webb fans?

50.7% of Del Webb fans are female, 49.3% are male, with an average age of 52.2 years.

Which brands do Del Webb fans like most?

Del Webb fans show strongest brand affinity for Capital One (6.15×), Google Maps (5.32×), and CarGurus (6.61×) over the country average.

Where do Del Webb fans live in United States?

Del Webb fans in United States are most concentrated in Florida (reach 56,774), Texas (reach 35,153), and California (reach 28,459). These three regions account for the largest share of the active audience.

What other brands do Del Webb fans also like?

Beyond Del Webb itself, the audience over-indexes on Google Maps (5.32×), CarGurus (6.61×), Autism Awareness (9.94×), and Indeed.com (4.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Del Webb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.