Personal property Audience in United States

Personal property has an estimated audience of 8,628,579 people in United States. 51.7% are female, 48.3% are male, average age 43.6. Top regions: Missouri, California, Texas. Top brand affinities: Property finder, Serviced apartment, Mortgage broker, Residential area, Condominium.

The average Personal property fan in United States is 43.6 years old, balanced, and lives primarily in Missouri. The audience is concentrated in Missouri, California, Texas. Top brand affinities include Property finder, Serviced apartment, Mortgage broker, with strongest over-indexing on Property finder (15.82× the country average). Demographically, the Personal property audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Personal property fans

Demographic split for Personal property audience in United States
MetricValue
Female51.7%
Male48.3%
Average age43.6
Estimated audience size8,628,579

Audience persona

The typical Personal property fan in United States is balanced, around 43.6 years old, with strong Family Orientation tendencies and a notable affinity for Property finder.

Top regions in United States

Top regions ranked by reach for Personal property in United States
RegionReachAffinity
Missouri839,0866.03×
California746,5420.79×
Texas641,7780.87×
Florida490,7430.84×
Virginia425,9392.03×
New York313,0360.65×
Georgia246,0920.93×
North Carolina233,8450.9×
Illinois220,0340.77×
Arkansas208,9722.94×
Washington179,6471.04×
Pennsylvania176,6190.61×
Michigan158,3340.7×
Maryland157,1541.06×
Ohio147,6900.56×
Tennessee145,8390.84×
South Carolina133,7781.03×
Indiana121,1440.77×
New Jersey115,6530.53×
Alabama113,1490.94×
Arizona112,3970.64×
Connecticut109,6431.27×
Massachusetts109,4250.64×
Colorado94,4150.69×
Louisiana92,9540.84×
West Virginia84,6472.11×
Mississippi84,4411.19×
Minnesota82,9190.67×
Oklahoma82,0960.86×
Wisconsin81,5580.63×
Kentucky77,3570.72×
Kansas68,9871.01×
Oregon68,1670.69×
Nevada65,0650.78×
Utah45,6070.59×
Iowa40,7510.57×
Nebraska40,1750.93×
Hawaii29,2830.79×
New Mexico26,6430.62×
Washington, District of Columbia25,6160.99×
Alaska23,1881.26×
Idaho19,9250.46×
Montana18,7700.78×
New Hampshire17,7780.52×
Delaware17,7390.75×
Maine17,1570.56×
South Dakota17,1020.86×
North Dakota16,6510.94×
Wyoming16,1121.26×
Rhode Island15,8470.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Personal property audience
BrandAffinityCategory
Property finder15.82×Home & Garden
Serviced apartment39.03×Travel & Leisure
Mortgage broker17.38×Business & Career
Residential area7.79×Home & Garden
Condominium16.88×Home & Garden
Penthouse apartment16.97×Home & Garden
Family car7.73×Cars & Mobility
Bachelor of Business Administration26.89×Business & Career
Google Drive2.9×Technology & Electronics
Qatar Airways10.22×Travel & Leisure
Hobby Lobby2.45×Home & Garden
Apartment2.53×Business & Career
Siberian Husky4.4×Pets & Animals
MSN2.34×News
High-net-worth individual5.91×Business & Career
Take-out2.7×Food & Beverages
Ethical consumerism6.22×Shopping
Caixa Econômica Federal46.43×Business & Career
Modern architecture3.53×Arts & Culture
Tractor Supply Company3.28×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Personal property audience
TraitClusterScore
Family OrientationCONSERVATISM2.71
Career OrientationPOWER2.05
DIY MentalityTHRILL1.83
LGBTQ+ IdentityOPEN1.57
PatriotismCONSERVATISM1.5
Design AffinityPREMIUM1.49

Worldwide distribution

Worldwide audience distribution share by country for Personal property
CountryShare
United States28.6%
France8.8%
Italy8.2%

See Personal property audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Personal property have in United States?

Personal property has an estimated audience of 8,628,579 people in United States, concentrated in Missouri and California.

What is the gender split and age of Personal property fans?

51.7% of Personal property fans are female, 48.3% are male, with an average age of 43.6 years.

Which brands do Personal property fans like most?

Personal property fans show strongest brand affinity for Property finder (15.82×), Serviced apartment (39.03×), and Mortgage broker (17.38×) over the country average.

Where do Personal property fans live in United States?

Personal property fans in United States are most concentrated in Missouri (reach 839,086), California (reach 746,542), and Texas (reach 641,778). These three regions account for the largest share of the active audience.

What other brands do Personal property fans also like?

Beyond Personal property itself, the audience over-indexes on Serviced apartment (39.03×), Mortgage broker (17.38×), Residential area (7.79×), and Condominium (16.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Personal property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.