Rascasse Audience Intelligence

Personal property Audience in United States

A data profile of the people who buy, follow and care about Personal property in United States — modelled from more than twelve digital signal sources. Personal property has an estimated audience of 8,628,579 people in United States.

#2578among Topic in United States#399in Business & Career

The average Personal property fan in United States is 43.6 years old, balanced, and lives primarily in Missouri.

The audience is concentrated in Missouri, California, Texas.

Top brand affinities include Property finder, Residential area, Penthouse apartment, with strongest over-indexing on Property finder (10.53× the country average).

Demographically, the Personal property audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Personal property fan in United States is balanced, around 43.6 years old, with strong Career Orientation tendencies and a notable affinity for Property finder.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Personal property profile in United States.

Audience size
8.6M
in United States
Gender
51.7%♀
48.3% male
Age
43.6
average years
Country rank
#4118
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Personal property fans

51.7% are female, 48.3% are male, average age 43.6.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Personal property audience in United States
MetricValue
Female51.7%
Male48.3%
Average age43.6
Estimated audience size8,628,579
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Personal property audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3918%
40-4923%
50+31%
Fig. 04

Worldwide distribution

28.6%

of the worldwide Personal property audience comes from United States.

Worldwide audience distribution share by country for Personal property
CountryShare
United States28.6%
France8.8%
Italy8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Personal property audience in United States is strongest.

Fig. 05

Top regions by affinity

Personal property fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~800K5.92×
02Arkansas~200K2.34×
03Virginia~400K1.85×
04West Virginia~60K1.61×
05Connecticut~100K1.23×
06Mississippi~80K1.06×
07Alaska~20K1.06×
08Kansas~70K1.04×
09Vermont~20K1.02×
10North Dakota~20K1.01×
11South Dakota~20K0.99×
12South Carolina~100K0.98×
13Nebraska~40K0.98×
14Maryland~100K0.97×
15Washington, District of Columbia~20K0.96×
16Montana~20K0.96×
17Washington~200K0.95×
18Delaware~20K0.95×
19Alabama~100K0.94×
20Rhode Island~30K0.94×
21Hawaii~30K0.93×
22Kentucky~100K0.92×
23Louisiana~100K0.91×
24Oklahoma~90K0.91×
25New Hampshire~30K0.91×
26Maine~30K0.91×
27Idaho~40K0.90×
28Tennessee~200K0.89×
29Nevada~70K0.89×
30New Mexico~40K0.89×
31Georgia~200K0.88×
32North Carolina~200K0.88×
33Iowa~60K0.86×
34Indiana~100K0.85×
35Arizona~100K0.84×
36Oregon~80K0.83×
37Utah~60K0.83×
38Texas~600K0.82×
39Colorado~100K0.81×
40Wisconsin~100K0.81×
41Minnesota~100K0.80×
42Illinois~200K0.79×
43Florida~500K0.78×
44Michigan~200K0.77×
45Massachusetts~100K0.75×
46California~700K0.74×
47Pennsylvania~200K0.71×
48Ohio~200K0.71×
49New Jersey~100K0.68×
50New York~300K0.65×
Fig. 06

Affinity by region

Affinity by region — Personal property, United States
0.65×1.00×5.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Personal property audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Personal property audience
#·InterestCategoryAffinity×
01Caixa Econômica FederalBusiness & Career32.13×
02Serviced apartmentTravel & Leisure31.24×
03Penthouse apartmentHome & Garden20.76×
04CondominiumHome & Garden18.24×
05Mortgage brokerBusiness & Career11.94×
06Property finderHome & Garden10.53×
07Residential areaHome & Garden8.21×
08Family carCars & Mobility5.70×
09Siberian HuskyPets & Animals5.63×
10Antique furnitureHome & Garden4.56×
11Mineral waterFood & Beverages4.55×
12Microwave ovenHome & Garden4.29×
13Web serverTechnology & Electronics4.21×
14Private equityBusiness & Career4.14×
15Modern architectureArts & Culture2.87×
16Google DriveTechnology & Electronics2.36×
17ApartmentBusiness & Career2.25×
18United Parcel ServiceBusiness & Career2.20×
19MSNNews1.76×
20Planet FitnessSports1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Personal property audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Personal property audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.38×
Family OrientationCONSERVATISM2.28×
PatriotismCONSERVATISM2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Personal property audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.76×
Pet OwnershipJOY0.81×
SustainabilityBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Personal property have in United States?

Personal property has an estimated audience of 8,628,579 people in United States, concentrated in Missouri and California.

02

What is the gender split and age of Personal property fans?

51.7% of Personal property fans are female, 48.3% are male, with an average age of 43.6 years.

03

Which brands do Personal property fans like most?

Personal property fans show strongest brand affinity for Property finder (10.53×), Residential area (8.21×), and Penthouse apartment (20.76×) over the country average.

04

Where do Personal property fans live in United States?

Personal property fans in United States are most concentrated in Missouri (reach ~800K), California (reach ~700K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Personal property fans also like?

Beyond Personal property itself, the audience over-indexes on Residential area (8.21×), Penthouse apartment (20.76×), Condominium (18.24×), and Serviced apartment (31.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Personal property audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Personal property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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