Rascasse Audience Intelligence

Personal property Audience in Germany

A data profile of the people who buy, follow and care about Personal property in Germany — modelled from more than twelve digital signal sources. Personal property has an estimated audience of 516,851 people in Germany.

#4596among Topic in Germany#867in Business & Career

The average Personal property fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Refrigerator, Renters' insurance, Amanda Seyfried, with strongest over-indexing on Refrigerator (11.51× the country average).

Demographically, the Personal property audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Personal property fan in Germany is balanced, around 41.3 years old, with strong Quality Awareness tendencies and a notable affinity for Refrigerator.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Personal property profile in Germany.

Audience size
517K
in Germany
Gender
50.3%♀
49.7% male
Age
41.3
average years
Country rank
#11433
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Personal property fans

50.3% are female, 49.7% are male, average age 41.3.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Personal property audience in Germany
MetricValue
Female50.3%
Male49.7%
Average age41.3
Estimated audience size516,851
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Personal property audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3922%
40-4923%
50+23%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Personal property audience comes from Germany.

Worldwide audience distribution share by country for Personal property
CountryShare
United States28.6%
France8.8%
Italy8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Personal property audience in Germany is strongest.

Fig. 05

Top regions by affinity

Personal property fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~10K1.34×
02Brandenburg~20K1.10×
03Schleswig-Holstein~20K1.07×
04Hamburg~10K1.06×
05Rheinland-Pfalz~30K1.02×
06Sachsen~30K1.01×
07Berlin~20K0.95×
08Niedersachsen~50K0.92×
09Hessen~40K0.91×
10Baden-Württemberg~60K0.89×
11Bayern~70K0.88×
12Nordrhein-Westfalen~100K0.86×
Fig. 06

Affinity by region

Affinity by region — Personal property, Germany
0.86×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Personal property audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Personal property audience
#·InterestCategoryAffinity×
01Renters' insuranceBusiness & Career86.21×
02Larry DavidMovies & TV42.22×
03David TennantMovies & TV32.98×
04ForgingBusiness & Career25.10×
05Melanie LynskeyMovies & TV20.00×
06Alicia SilverstoneMovies & TV20.00×
07Judi DenchMovies & TV20.00×
08Jennette McCurdyMovies & TV20.00×
09Amanda SeyfriedMovies & TV18.91×
10Sarah HylandMovies & TV18.31×
11Jon BernthalMovies & TV17.81×
12RefrigeratorHome & Garden11.51×
13Rent-to-ownHome & Garden9.99×
14Real estate investment clubBusiness & Career9.40×
15Household goodsHome & Garden9.30×
16ShellacBeauty & Wellness5.85×
17Scooby-DooMovies & TV5.36×
18Terraced houseHome & Garden5.24×
19Starter homeHome & Garden4.71×
20KitchenwareHome & Garden4.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Personal property audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Personal property audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.34×
Early Adopter MentalityPOWER1.74×
IndulgenceJOY1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Personal property audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.80×
Pet OwnershipJOY0.81×
Social Media UsageJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Personal property have in Germany?

Personal property has an estimated audience of 516,851 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Personal property fans?

50.3% of Personal property fans are female, 49.7% are male, with an average age of 41.3 years.

03

Which brands do Personal property fans like most?

Personal property fans show strongest brand affinity for Refrigerator (11.51×), Renters' insurance (86.21×), and Amanda Seyfried (18.91×) over the country average.

04

Where do Personal property fans live in Germany?

Personal property fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Personal property fans also like?

Beyond Personal property itself, the audience over-indexes on Renters' insurance (86.21×), Amanda Seyfried (18.91×), David Tennant (32.98×), and Jon Bernthal (17.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Personal property audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Personal property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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