Personal property Audience in Germany
Personal property has an estimated audience of 516,851 people in Germany. 50.3% are female, 49.7% are male, average age 41.3. Top regions: Niedersachsen, Rheinland-Pfalz, Mecklenburg-Vorpommern. Top brand affinities: Amanda Seyfried, David Tennant, Sarah Hyland, Jon Bernthal, Melanie Lynskey.
The average Personal property fan in Germany is 41.3 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Rheinland-Pfalz, Mecklenburg-Vorpommern. Top brand affinities include Amanda Seyfried, David Tennant, Sarah Hyland, with strongest over-indexing on Amanda Seyfried (20× the country average). Demographically, the Personal property audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Personal property fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 41.3 |
| Estimated audience size | 516,851 |
Audience persona
The typical Personal property fan in Germany is balanced, around 41.3 years old, with strong Quality Awareness tendencies and a notable affinity for Amanda Seyfried.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 28,629 | 0.57× |
| Rheinland-Pfalz | 28,529 | 1.1× |
| Mecklenburg-Vorpommern | 27,476 | 2.78× |
| Sachsen | 26,952 | 1.06× |
| Baden-Württemberg | 26,280 | 0.37× |
| Brandenburg | 25,664 | 1.6× |
| Schleswig-Holstein | 25,598 | 1.38× |
| Bayern | 25,423 | 0.31× |
| Nordrhein-Westfalen | 24,732 | 0.22× |
| Hessen | 19,593 | 0.5× |
| Berlin | 17,490 | 0.76× |
| Hamburg | 15,751 | 1.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Amanda Seyfried | 20× | Movies & TV |
| David Tennant | 33.05× | Movies & TV |
| Sarah Hyland | 20× | Movies & TV |
| Jon Bernthal | 16.2× | Movies & TV |
| Melanie Lynskey | 20× | Movies & TV |
| Alicia Silverstone | 20× | Movies & TV |
| Household goods | 9.55× | Home & Garden |
| Terraced house | 7.07× | Home & Garden |
| Renters' insurance | 55.72× | Business & Career |
| Refrigerator | 5.78× | Home & Garden |
| IKEA | 2.96× | Home & Garden |
| Do it yourself (DIY) | 2.96× | Home & Garden |
| State school | 20× | Kids & Family |
| Forging | 25.76× | Business & Career |
| Nordsee | 6.39× | Food & Beverages |
| Shellac | 6.6× | Beauty & Wellness |
| HolidayCheck | 4.55× | Travel & Leisure |
| Kitchenware | 4.46× | Home & Garden |
| Single-family detached home | 5.22× | Home & Garden |
| Home Appliances | 3.21× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.79 |
| DIY Mentality | THRILL | 2.66 |
| Price Sensitivity | PREMIUM | 1.88 |
| Family Orientation | CONSERVATISM | 1.76 |
| Design Affinity | PREMIUM | 1.73 |
| Early Adopter Mentality | POWER | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.6% |
| France | 8.8% |
| Italy | 8.2% |
See Personal property audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Personal property have in Germany?
Personal property has an estimated audience of 516,851 people in Germany, concentrated in Niedersachsen and Rheinland-Pfalz.
What is the gender split and age of Personal property fans?
50.3% of Personal property fans are female, 49.7% are male, with an average age of 41.3 years.
Which brands do Personal property fans like most?
Personal property fans show strongest brand affinity for Amanda Seyfried (20×), David Tennant (33.05×), and Sarah Hyland (20×) over the country average.
Where do Personal property fans live in Germany?
Personal property fans in Germany are most concentrated in Niedersachsen (reach 28,629), Rheinland-Pfalz (reach 28,529), and Mecklenburg-Vorpommern (reach 27,476). These three regions account for the largest share of the active audience.
What other brands do Personal property fans also like?
Beyond Personal property itself, the audience over-indexes on David Tennant (33.05×), Sarah Hyland (20×), Jon Bernthal (16.2×), and Melanie Lynskey (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Personal property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.