A data profile of the people who buy, follow and care about Personal property in France — modelled from more than twelve digital signal sources. Personal property has an estimated audience of 2,667,628 people in France.
The average Personal property fan in France is 44.3 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (109.6× the country average).
Demographically, the Personal property audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Quality Awareness, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Personal property fan in France is balanced, around 44.3 years old, with strong Quality Awareness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Personal property profile in France.
54.4% are female, 45.6% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 44.3 |
| Estimated audience size | 2,667,628 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Personal property audience comes from France.
| Country | Share |
|---|---|
| United States | 28.6% |
| France | 8.8% |
| Italy | 8.2% |
Where the Personal property audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brittany | ~100K | 1.08× | |
| 02 | Normandy | ~100K | 1.08× | |
| 03 | Grand Est | ~200K | 1.00× | |
| 04 | Hauts-de-France | ~200K | 0.99× | |
| 05 | Occitanie | ~200K | 0.99× | |
| 06 | Provence-Alpes-Côte d'Azur | ~200K | 0.99× | |
| 07 | Auvergne-Rhône-Alpes | ~300K | 0.96× | |
| 08 | Île-de-France | ~400K | 0.92× |
The strongest cross-interests of the Personal property audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 181.82× | ||
| 02 | Love & Sex | Kids & Family | 109.60× | ||
| 03 | NBA draft | Sports | 32.59× | ||
| 04 | Christmas Gift | Kids & Family | 28.31× | ||
| 05 | Kawhi Leonard | Sports | 20.00× | ||
| 06 | Kareem Abdul-Jabbar | Sports | 20.00× | ||
| 07 | Christmas tree | Kids & Family | 19.34× | ||
| 08 | Kitchen garden | Home & Garden | 13.69× | ||
| 09 | Dentistry | Business & Career | 12.74× | ||
| 10 | Giannis Antetokounmpo | Sports | 12.45× | ||
| 11 | Zoom lens | Technology & Electronics | 11.89× | ||
| 12 | Broadcasting of sports events | Movies & TV | 11.84× | ||
| 13 | Breast Cancer awareness | Health | 10.19× | ||
| 14 | Hormone | Health | 8.53× | ||
| 15 | Improvisation | Music & Radio | 5.24× | ||
| 16 | Real property | Home & Garden | 4.46× | ||
| 17 | Apartment | Business & Career | 2.67× | ||
| 18 | Home Appliances | Home & Garden | 2.62× | ||
| 19 | EBay | Shopping | 2.48× | ||
| 20 | Energy | Home & Garden | 2.43× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 3.77× | |
| Mindfulness | BALANCE | 1.99× | |
| Convenience Orientation | PREMIUM | 1.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.82× | |
| Extroversion | THRILL | 0.87× | |
| Patriotism | CONSERVATISM | 0.87× |
Personal property has an estimated audience of 2,667,628 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
54.4% of Personal property fans are female, 45.6% are male, with an average age of 44.3 years.
Personal property fans show strongest brand affinity for Love & Sex (109.6×), Christmas Gift (28.31×), and Kitchen garden (13.69×) over the country average.
Personal property fans in France are most concentrated in Île-de-France (reach ~400K), Auvergne-Rhône-Alpes (reach ~300K), and Hauts-de-France (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Personal property itself, the audience over-indexes on Christmas Gift (28.31×), Kitchen garden (13.69×), Christmas tree (19.34×), and Dentistry (12.74×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Personal property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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