A data profile of the people who buy, follow and care about Credit history in United States — modelled from more than twelve digital signal sources. Credit history has an estimated audience of 12,109,777 people in United States.
The average Credit history fan in United States is 41.3 years old, balanced, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Sustainable energy, Credit (finance), Renewable energy, with strongest over-indexing on Sustainable energy (6.39× the country average).
Demographically, the Credit history audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Credit history fan in United States is balanced, around 41.3 years old, with strong Quality Awareness tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Credit history profile in United States.
47.6% are female, 52.4% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 41.3 |
| Estimated audience size | 12,109,777 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Credit history audience comes from United States.
| Country | Share |
|---|---|
| United States | 57.6% |
| United Kingdom | 7.9% |
| Canada | 6.4% |
Where the Credit history audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~1.5M | 1.48× | |
| 02 | Virginia | ~400K | 1.39× | |
| 03 | Alabama | ~200K | 1.13× | |
| 04 | Ohio | ~400K | 1.12× | |
| 05 | Georgia | ~400K | 1.11× | |
| 06 | Louisiana | ~200K | 1.10× | |
| 07 | South Carolina | ~200K | 1.09× | |
| 08 | Alaska | ~30K | 1.09× | |
| 09 | North Dakota | ~30K | 1.08× | |
| 10 | Vermont | ~20K | 1.06× | |
| 11 | South Dakota | ~30K | 1.05× | |
| 12 | Delaware | ~30K | 1.04× | |
| 13 | Montana | ~30K | 1.03× | |
| 14 | North Carolina | ~400K | 1.02× | |
| 15 | Illinois | ~400K | 1.01× | |
| 16 | Kentucky | ~200K | 1.01× | |
| 17 | Mississippi | ~100K | 1.01× | |
| 18 | Nebraska | ~60K | 1.00× | |
| 19 | Minnesota | ~200K | 0.99× | |
| 20 | New Mexico | ~60K | 0.99× | |
| 21 | Rhode Island | ~40K | 0.99× | |
| 22 | Kansas | ~90K | 0.98× | |
| 23 | West Virginia | ~60K | 0.98× | |
| 24 | New Hampshire | ~50K | 0.98× | |
| 25 | Maine | ~40K | 0.98× | |
| 26 | Missouri | ~200K | 0.97× | |
| 27 | Oklahoma | ~100K | 0.97× | |
| 28 | Arkansas | ~100K | 0.97× | |
| 29 | Idaho | ~60K | 0.97× | |
| 30 | Hawaii | ~50K | 0.97× | |
| 31 | Connecticut | ~100K | 0.96× | |
| 32 | Nevada | ~100K | 0.96× | |
| 33 | Iowa | ~100K | 0.96× | |
| 34 | Washington, District of Columbia | ~30K | 0.96× | |
| 35 | New Jersey | ~300K | 0.95× | |
| 36 | Washington | ~200K | 0.95× | |
| 37 | Maryland | ~200K | 0.94× | |
| 38 | Utah | ~100K | 0.94× | |
| 39 | Pennsylvania | ~400K | 0.93× | |
| 40 | Indiana | ~200K | 0.93× | |
| 41 | Oregon | ~100K | 0.93× | |
| 42 | Michigan | ~300K | 0.92× | |
| 43 | Arizona | ~200K | 0.92× | |
| 44 | Tennessee | ~200K | 0.92× | |
| 45 | Colorado | ~200K | 0.90× | |
| 46 | Wisconsin | ~200K | 0.90× | |
| 47 | Florida | ~700K | 0.89× | |
| 48 | California | ~1M | 0.88× | |
| 49 | New York | ~600K | 0.88× | |
| 50 | Massachusetts | ~200K | 0.86× |
The strongest cross-interests of the Credit history audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Experian | Business & Career | 10.08× | ||
| 02 | Phillips 66 | Business & Career | 8.23× | ||
| 03 | Sustainable energy | Home & Garden | 6.39× | ||
| 04 | Line of credit | Business & Career | 6.02× | ||
| 05 | Credit union | Business & Career | 5.58× | ||
| 06 | Duke Energy | Home & Garden | 5.46× | ||
| 07 | Renewable energy | Business & Career | 5.27× | ||
| 08 | Credit Karma | Business & Career | 5.11× | ||
| 09 | Credit (finance) | Business & Career | 5.01× | ||
| 10 | FedEx | Business & Career | 4.38× | ||
| 11 | Solar energy | Home & Garden | 4.34× | ||
| 12 | Weather forecasting | Home & Garden | 3.53× | ||
| 13 | Mortgage loans | Business & Career | 2.90× | ||
| 14 | Used car | Cars & Mobility | 2.66× | ||
| 15 | Vehicle insurance | Cars & Mobility | 2.60× | ||
| 16 | Credit cards | Business & Career | 2.00× | ||
| 17 | Subway | Food & Beverages | 1.98× | ||
| 18 | Banking | Business & Career | 1.87× | ||
| 19 | Airbnb | Travel & Leisure | 1.79× | ||
| 20 | Internet & Social Media | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.12× | |
| Convenience Orientation | PREMIUM | 1.90× | |
| Sustainability | BALANCE | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.77× | |
| Design Affinity | PREMIUM | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.81× |
Credit history has an estimated audience of 12,109,777 people in United States, concentrated in Texas and California.
47.6% of Credit history fans are female, 52.4% are male, with an average age of 41.3 years.
Credit history fans show strongest brand affinity for Sustainable energy (6.39×), Credit (finance) (5.01×), and Renewable energy (5.27×) over the country average.
Credit history fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Credit history itself, the audience over-indexes on Credit (finance) (5.01×), Renewable energy (5.27×), FedEx (4.38×), and Credit Karma (5.11×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Credit history. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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