Rascasse Audience Intelligence

Experian Audience in United States

A data profile of the people who buy, follow and care about Experian in United States — modelled from more than twelve digital signal sources. Experian has an estimated audience of 4,215,274 people in United States.

#4188among Topic in United States#689in Business & Career

The average Experian fan in United States is 43.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Credit Karma, TransUnion, Credit history, with strongest over-indexing on Credit Karma (11.26× the country average).

Demographically, the Experian audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Experian fan in United States is balanced, around 43.0 years old, with strong Need for Security tendencies and a notable affinity for Credit Karma.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Experian profile in United States.

Audience size
4.2M
in United States
Gender
49.1%♀
50.9% male
Age
43.0
average years
Country rank
#7693
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Experian fans

49.1% are female, 50.9% are male, average age 43.0.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Experian audience in United States
MetricValue
Female49.1%
Male50.9%
Average age43.0
Estimated audience size4,215,274
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Experian audience in United States
Age bracketShare%
16-198%
20-2918%
30-3922%
40-4927%
50+24%
Fig. 04

Worldwide distribution

51.7%

of the worldwide Experian audience comes from United States.

Worldwide audience distribution share by country for Experian
CountryShare
United States51.7%
United Kingdom15.4%
Brazil3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Experian audience in United States is strongest.

Fig. 05

Top regions by affinity

Experian fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~200K1.53×
02Mississippi~50K1.31×
03Louisiana~70K1.29×
04South Carolina~80K1.28×
05Alabama~70K1.25×
06Nevada~50K1.25×
07Florida~300K1.23×
08North Carolina~200K1.18×
09Arkansas~40K1.14×
10Tennessee~90K1.12×
11Delaware~10K1.12×
12Texas~400K1.11×
13Colorado~70K1.11×
14Ohio~100K1.08×
15Maryland~80K1.08×
16New Mexico~20K1.08×
17Arizona~90K1.07×
18California~500K1.05×
19Pennsylvania~100K1.05×
20Michigan~100K1.05×
21West Virginia~20K1.05×
22Indiana~80K1.03×
23Oklahoma~50K1.03×
24Illinois~100K1.01×
25Missouri~70K1.00×
26Virginia~100K0.99×
27Kentucky~50K0.96×
28Connecticut~40K0.96×
29Idaho~20K0.96×
30New Jersey~100K0.95×
31New Hampshire~20K0.95×
32Massachusetts~80K0.94×
33Rhode Island~10K0.94×
34New York~200K0.93×
35Maine~10K0.93×
36Wyoming~6K0.93×
37Kansas~30K0.91×
38Oregon~40K0.88×
39Washington~70K0.87×
40Utah~30K0.86×
41Nebraska~20K0.86×
42Washington, District of Columbia~10K0.84×
43Montana~10K0.84×
44Alaska~7K0.81×
45Wisconsin~50K0.78×
46Hawaii~10K0.78×
47North Dakota~7K0.78×
48Iowa~30K0.73×
49Minnesota~40K0.72×
50South Dakota~7K0.70×
Fig. 06

Affinity by region

Affinity by region — Experian, United States
0.70×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Experian audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Experian audience
#·InterestCategoryAffinity×
01TransUnionTechnology & Electronics21.39×
02Credit SesameBusiness & Career18.32×
03Credit KarmaBusiness & Career11.26×
04Credit historyBusiness & Career10.08×
05TuroCars & Mobility8.84×
06Credit unionBusiness & Career5.44×
07LoanBusiness & Career3.96×
08Credit (finance)Business & Career3.90×
09The UPS StoreShopping3.51×
10Wells FargoBusiness & Career3.35×
11Facebook MessengerInternet & Social Media3.02×
12AutoZoneCars & Mobility2.92×
13Credit cardsBusiness & Career2.83×
14Mortgage loansBusiness & Career2.73×
15T-MobileTechnology & Electronics2.56×
16Capital OneBusiness & Career2.49×
17Best BuyShopping2.44×
18PriceShopping2.41×
19FinanceBusiness & Career2.16×
20FIFA World Cup 2026Sports1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Experian audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Experian audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.88×
Career OrientationPOWER1.79×
Price SensitivityPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Experian audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.99×
Healthy LifestyleBALANCE1.06×
SustainabilityBALANCE1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Experian have in United States?

Experian has an estimated audience of 4,215,274 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Experian fans?

49.1% of Experian fans are female, 50.9% are male, with an average age of 43.0 years.

03

Which brands do Experian fans like most?

Experian fans show strongest brand affinity for Credit Karma (11.26×), TransUnion (21.39×), and Credit history (10.08×) over the country average.

04

Where do Experian fans live in United States?

Experian fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Experian fans also like?

Beyond Experian itself, the audience over-indexes on TransUnion (21.39×), Credit history (10.08×), Wells Fargo (3.35×), and Credit Sesame (18.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Experian audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Experian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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