Experian Audience in United States

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Experian has an estimated audience of 4,215,274 people in United States. 49.1% are female, 50.9% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Credit Karma, TransUnion, Craigslist, Credit history, Wells Fargo.

The average Experian fan in United States is 43.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Credit Karma, TransUnion, Craigslist, with strongest over-indexing on Credit Karma (11.26× the country average). Demographically, the Experian audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Experian fans

Demographic split for Experian audience in United States
MetricValue
Female49.1%
Male50.9%
Average age43.0
Estimated audience size4,215,274

Audience persona

The typical Experian fan in United States is balanced, around 43.0 years old, with strong Quality Awareness tendencies and a notable affinity for Credit Karma.

Top regions in United States

Top regions ranked by reach for Experian in United States
RegionReachAffinity
California499,2521.08×
Texas417,4781.15×
Florida356,0881.25×
New York231,5920.98×
Georgia203,5411.57×
North Carolina152,1691.2×
Pennsylvania151,8011.07×
Illinois147,0481.05×
Ohio144,6411.11×
Michigan121,2171.1×
New Jersey107,0221×
Virginia106,2301.03×
Tennessee97,7081.16×
Arizona93,3151.08×
South Carolina81,9381.29×
Indiana81,3791.06×
Massachusetts80,9560.97×
Maryland77,8131.07×
Washington74,8180.88×
Colorado73,3901.1×
Alabama73,0781.24×
Missouri70,9051.04×
Louisiana69,8281.28×
Kentucky52,3250.99×
Nevada50,2511.23×
Wisconsin49,0150.77×
Oklahoma48,8491.04×
Minnesota43,9470.73×
Mississippi43,6541.26×
Oregon43,5380.9×
Connecticut41,4330.98×
Arkansas38,7811.12×
Utah32,9730.87×
Kansas30,6630.92×
Iowa25,4790.73×
New Mexico22,5171.07×
West Virginia19,3840.99×
Idaho19,2030.91×
Nebraska17,6470.83×
New Hampshire15,5740.94×
Hawaii13,6110.75×
Maine13,5530.9×
Delaware12,5011.07×
Rhode Island12,1870.91×
Washington, District of Columbia10,5260.83×
Montana9,3680.8×
Alaska6,5220.72×
South Dakota6,3450.65×
North Dakota6,1620.71×
Wyoming5,4370.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Experian audience
BrandAffinityCategory
Credit Karma11.26×Business & Career
TransUnion21.39×Technology & Electronics
Craigslist4.8×Shopping
Credit history10.08×Business & Career
Wells Fargo3.35×Business & Career
Credit Sesame18.32×Business & Career
The UPS Store3.51×Shopping
Loan3.96×Business & Career
AutoZone2.92×Cars & Mobility
Credit cards2.83×Business & Career
Credit (finance)3.9×Business & Career
Credit union5.44×Business & Career
T-Mobile2.56×Technology & Electronics
Mortgage loans2.73×Business & Career
Finance2.16×Business & Career
Capital One2.49×Business & Career
LinkedIn2.28×Internet & Social Media
Best Buy2.44×Shopping
Price2.41×Shopping
Facebook Messenger3.02×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Experian audience
TraitClusterScore
Quality AwarenessPREMIUM1.42
Family OrientationCONSERVATISM1.32
Career OrientationPOWER1.23
Convenience OrientationPREMIUM1.16
Need for SecurityCONSERVATISM1.14
Urban LifestyleOPEN1.1

Worldwide distribution

Worldwide audience distribution share by country for Experian
CountryShare
United States51.8%
United Kingdom15.4%
Brazil3.3%

See Experian audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Experian have in United States?

Experian has an estimated audience of 4,215,274 people in United States, concentrated in California and Texas.

What is the gender split and age of Experian fans?

49.1% of Experian fans are female, 50.9% are male, with an average age of 43.0 years.

Which brands do Experian fans like most?

Experian fans show strongest brand affinity for Credit Karma (11.26×), TransUnion (21.39×), and Craigslist (4.8×) over the country average.

Where do Experian fans live in United States?

Experian fans in United States are most concentrated in California (reach 499,252), Texas (reach 417,478), and Florida (reach 356,088). These three regions account for the largest share of the active audience.

What other brands do Experian fans also like?

Beyond Experian itself, the audience over-indexes on TransUnion (21.39×), Craigslist (4.8×), Credit history (10.08×), and Wells Fargo (3.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Experian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.